Setting Up My First Booth at the County Fair

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Discussion Overview

This thread centers around participants sharing their experiences and ideas related to setting up booths at county fairs. Various aspects of booth design, engagement strategies, and follow-up practices are discussed, reflecting personal insights and suggestions from different users.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares their experience of using a gazebo for outdoor protection and decorating their booth with themed items.
  • Another participant suggests an L or U shape layout for tables to encourage interaction and emphasizes the importance of engaging with attendees outside the booth.
  • Several users mention the idea of offering free cooking shows as a way to attract interest and generate bookings.
  • One participant notes the importance of collecting contact information from visitors and following up promptly after the event.
  • Another participant expresses concern about the perception of everyone winning a free cooking show and whether it might lead to dissatisfaction among attendees.
  • One user recommends a specific CD resource for booth setup and strategies, highlighting its usefulness based on their own experiences.

Areas of Agreement / Disagreement

Views differ on the potential issues surrounding the perception of multiple attendees winning free cooking shows, with some participants expressing concern while others do not see it as a problem. There is no clear consensus on this matter.

Contextual Notes

Participants share a variety of personal experiences from different fairs and festivals, indicating a range of strategies and setups that have worked for them in engaging with the public.

Who May Find This Useful

Consultants looking for ideas on booth setup and engagement strategies at fairs may find the shared experiences and suggestions beneficial.

apriljc
Messages
545
I am going to be doing my first booth at our county fair at the end of July and I am wondering how you set up for a booth? What all goes into it and how do you set it up. I have an idea but not quite sure on how to set up everything. Pls share in the ideas in what you have all done and thanks for the ideas.
 
I just did my first booth recently. Is yours outdoors? If outdoors, I'd recommend purchasing a 10x10 gazebo for shade/rain protection. I found one at a Super WalMart for ~$87.00.

I used 2 eight-foot tables, one in front and one in back. (My booth was set up in the middle of the street.) I "decorated" the front table to look wedding-y, using the 3-tiered stand & white SA, the SS bowls stacked and tied with white ribbon, and my 7-pc Exec cookware. We also had one of my consultant's dried wedding bouquet and cake topper on the lg SA platter.

On the back, we had the patriotic tablecloth and mid-season products.

We had a couple of decorated boxes for survey drawing slips to give away free cooking shows. Each of us initialed our own contacts so we'd know how to sort them afterward. I was there both days, and my consultants took 2 hr shifts.

I borrowed my AD's vinyl tablecloths and burgundy PC banner.

Good luck!
 
I would recommend an L or U shape layout for your tables, you to not want to be behind tables, and you want people to be able to com into the booth. I would to a wedding section, a section with the new summer stuff, patriotic stuff, bbq stuff, chilzanne, quick stir pitcher etc. Then a section with some of the basics, stoneware, tools, cookware, etc. Use white sheets as tableclothes (they reach to the floor and cover everything under the tables) Then use your crate or boxes, to create height and layers on your table and cover with another table cloth.

May sure you to not hide in your booth. Stand just outside and talk to everyone. Passout recipe cards, everyone wants recipes. You want to draw people in.

I always have a booking on the spot incentive, similar to book to look. At the BRU event I had the gifts on slips of paper in baby bottles. If the fair has a theme, maybe you can do something along that line as the booking incentive.

I always have raffle for something, but everyone that fills out a slip wins a free cooking show.
 
Booth ideasTry to get the CD "Meet the Public" - it has awesome tips for booths and fairs.

The biggest thing to do, besides whatever display you choose to create, is to change your attitude from "give" to "TAKE"... you are at a fair to TAKE info from people - take Name, Address, Phone, contact info - maybe give a business card or a HOST PACKET or an OPPORTUNITY BROCHURE with some follow up the next day.

The second thing to do, is block out time so you are sure to call everyone back within 24-36 hours of the fair. Have a drawing - but "everyone wins"...a free cooking show. YOu can do a "freebie" show with a veggie tray, or a 3-2-1 cake, or a topped roll or cookie recipe - seasons best has some great ideas that are inexpensive. YOu'll get shows off of folks who marked "not interested" in a drawing, when you go to their place for FREE!

-bring white napkins (cheap), white paper plates and white cups and you're good togo.

Finally, at your booth - try to get a Kitchen Show Live tape playing, so people "get it" as to what Pampered Chef is all about.
 
I have just done 2 festivals and have had wonderful success. The best advice I can give is already on here and that is call and tell everyone that they won a free cooking show. I have booked 8 shows and set up one registry and sent out 5 recruiting packets because of this. I even had a lady come up to me at the second festival and say "I won a free cooking show from last week and I need to get on your calendar." She booked the last of next month. I am double booked for all of my Saturday's in July. Free cooking shows are the way to go.

I know that everyone says to follow up within 36 hours but when you are dealing with hundreds of contacts, that is unrealistic. I call everyone who marked yes or maybe in the first week. The ones who marked no, I don't contact and have no plans to unless I need bookings later. I will however add them to my email list for newsletters.
 
Do people ever catch on or get mad that everyone "won" a Free cooking show? I just see so many people in groups where everyone enters to win something and will know something's up when three people all invite each other to their free show they "won"? Has anyone had trouble with this?
 
I don't see any responses, but this is my concern as well - what if groups of friends find out, etc.
 
I don't see that as a problem. If you won a $100 gift certificate, then found out that your 2 friends also each one a $100 gift certificate, would you be upset?
 
Another great CD from a supply order is "Booths Build Business". I seem to still give it a listen a day or two before a booth, and I've done at least 7 this year. Lots of great tips from how to set up to words to say for a variety of situations. I would highly suggest purchasing it ($2? on your supply order), it is money well spent. If you don't want to purchase find someone in your cluster that has it and ask to borrow. I only wish it was a video since they talk about 3 different set ups that they show. I think it's from a conference.
 
raebates said:
I don't see that as a problem. If you won a $100 gift certificate, then found out that your 2 friends also each one a $100 gift certificate, would you be upset?

I do one main prize and everyone else gets Free cooking shows. I have never had anyone complain or even comment.
 
Okay, I have read in two posts about giving away a free cooking show. I'm new so could someone please explain how that works?
 
You supply the ingredients for the demo. They supply the guests, paper products, drink, and anything else they want to serve their friends. You do one recipe!
 

Frequently Asked Questions

What items should I bring to my booth at the county fair?

When setting up your booth, be sure to bring a variety of Pampered Chef products that showcase your offerings. Include popular items, seasonal products, and any new releases. Additionally, bring display materials, business cards, order forms, and a cash box or mobile payment option. Don’t forget essentials like a tablecloth, signage, and promotional materials to attract customers.

How can I attract customers to my booth?

To draw in customers, create an inviting and visually appealing display. Use bright colors and clear signage to highlight your products. Offer samples of food made with Pampered Chef tools to engage the senses. Additionally, consider running a contest or giveaway to encourage people to stop by and provide their contact information for future follow-ups.

What should I do to prepare for the weather at the fair?

Check the weather forecast before the event and prepare accordingly. If it’s sunny, bring a tent or canopy for shade. If rain is expected, ensure your products are protected with waterproof coverings. Have weights or anchors for your tent to prevent it from blowing away in the wind. Always have a backup plan for inclement weather, such as knowing where you can move your booth if necessary.

How do I handle sales and payments at my booth?

Make sure to have a clear system for processing sales. Accept various payment methods, including cash, credit cards, and mobile payment apps. If using a mobile payment system, ensure you have a reliable internet connection. Keep a record of all transactions for inventory and tax purposes. Consider offering special fair discounts or bundles to encourage purchases.

What follow-up actions should I take after the fair?

After the fair, follow up with any leads you collected by sending thank-you emails or messages. If you gathered contact information for potential customers, reach out to them with special offers or information about upcoming events. Review your sales performance and customer feedback to improve your setup for future events. Lastly, consider sharing your experience on social media to engage with your audience further.

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