Sending E-Mail to Non-Attendees for New Products?

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Discussion Overview

The thread explores the topic of sending emails about new products to individuals who did not attend a recent show or place an order. Participants share their views on the appropriateness of this practice and the importance of consent when using email addresses.

Discussion Character

  • Opinion-based

Main Points Raised

  • One participant shares their experience of hosting a show and questions the ethics of emailing non-attendees about new products.
  • Another participant expresses a clear stance against sending emails unless permission has been granted by the recipient.
  • Several users mention a preference for only contacting individuals who have provided their email addresses at shows or through orders.
  • One participant suggests using phone calls to ask for permission to add individuals to an email list, emphasizing transparency about the frequency of emails sent.

Areas of Agreement / Disagreement

Views differ among participants, with some advocating for consent-based communication while others are more open to reaching out to non-attendees.

Contextual Notes

The discussion reflects personal experiences and opinions regarding email marketing practices within the consultant community.

Who May Find This Useful

Consultants considering how to approach communication with potential customers who did not attend their events may find this discussion relevant.

C
ChefSteph06
Messages
53
I just had a show at the end of feb. My host invited a little more than 40 using the e-vites. (Yay! someone finally used my website!)

My question is, can I send an e-mail about the new products to those who didn't come to the show or place an order? I know if I send it through PWS it has the link to remove yourself from the e-mail, so they can just click it if they don't want anymore. I don't want to offend anyone by using their e-mail, but I also know that they might be interested in the new products, but just couldn't make it to the show. What would you do?
 
I would not do it.

I send emails only to people that gave me permission to send them something by them giving me their email at a show or via an order.
 
I'm with Deb.
 
If you have phone numbers, do CCCalls and ask them if you can put them on your email list - make sure they know you only send 1-2 emails a month or whatever.
 
I wouldn't either, unless they willing you gave you their email address.
 

Frequently Asked Questions

What should I include in the email to non-attendees about new products?

When emailing non-attendees about new products, include a brief introduction, highlight the new products with appealing images, describe their benefits, and provide a link to your online store or a way to order. Don't forget to include a personal touch, such as a thank you for their interest in Pampered Chef.

How can I make my email stand out to non-attendees?

To make your email stand out, use an eye-catching subject line, include high-quality images of the new products, and personalize the message. Adding a special offer or discount for non-attendees can also encourage them to engage with your email.

Is it appropriate to follow up with non-attendees after sending the email?

Yes, it is appropriate to follow up with non-attendees after sending the email. A gentle reminder or a follow-up message can help reinforce your invitation and encourage them to check out the new products. Just be sure to keep it friendly and not overly pushy.

How often should I send emails about new products to non-attendees?

It's best to limit your emails about new products to avoid overwhelming your audience. Consider sending an email once a month or when you have significant new launches. This keeps your communication relevant and engaging without being intrusive.

Can I use social media to complement my email outreach to non-attendees?

Absolutely! Using social media alongside your email outreach can enhance your visibility. Share sneak peeks of the new products on platforms like Facebook or Instagram, and encourage your followers to check their email for more details. This multi-channel approach can increase engagement and interest.

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