Referrals I offer a 10% discount to that person once the show is held. Most times that person will be at your show or placing an order anyway.
I offer a gift from the pantry such as beer bread, that way they get a sample and they might want to order some later!
Rich's 'Rageous Referal Rewards If they refer someone and they book and close a show I give them their choice of a Pantry Product. If they refer someone for the opportunity, when that person qualifies they get their choice of the medium round stone and rack or medium bar pan. So far in a year of offering this no one has taken me up on it.