Poor Response From Wedding Expo

[PChefRenee]

I had a table at a local wedding expo a couple of weeks ago. I had a really nice display and greeted everyone that came by (by the end of the day, my face hurt from smiling so much!). Everyone I greeted I gave out the PC wedding tri-fold with my contact information on it. I had a drawing for a free bamboo bowl too. I selected a winner and called her, but received her VM. I left a message but didn't mention that she was a winner because I wanted to tell her myself. I just thanked her for stopping by my booth and asked that she call me at ... because I had some great news to share with her. Do you know she has not called me back?? In fact, all but 3 people I have called, I received their VM and for every one, I left a message and absolutely NO ONE has called me back!! What's up with that? They marked on the DPS that they were interested in X, but don't have the courtesy to return a phone call so I can get them the info they requested. I just don't get it. This was my first expo, so I don't know if my expectations are too high, or what. Is this normal...do you guys run into this same problem?

 

[wadesgirl]

I heard something great on a training cd once. Imagine that the person you left a vm for is very busy lately. She gets home and has 4 messages on her vm: 1 from her mom, 1 from her best friend, 1 from her sister and 1 from you. Consider who her top priority is... VM doesn't mean anything, you need to try to contact them again.

BTW, let the winner know she won and to call you by a certain date or you will redraw. That may get her to call back.

 

[pamperedpals]

I heard something great on a training cd once. Imagine that the person you left a vm for is very busy lately. She gets home and has 4 messages on her vm: 1 from her mom, 1 from her best friend, 1 from her sister and 1 from you. Consider who her top priority is... VM doesn't mean anything, you need to try to contact them again.

BTW, let the winner know she won and to call you by a certain date or you will redraw. That may get her to call back.[/QUOTE]

Great idea!

 

[DebbieJ]

Two things:
1. Most consultants that I know have had very poor results from bridal expos. I am not surprised to hear of yours.
2. It is not the bride's responsibility to call you back. This is your job; it is your responsibility to follow up with your leads.

 

[PChefRenee]

good point...plus add in the fact that their wedding may not be for another year or more, I can see why it may not be a priority. I will keep trying. Thanks for the encouragement!p.s. I love the idea about the winner calling by a certain date; that should get a response. Hopefully she will be interested in more than just getting the free bowl.

 

[noodles64]

Wow, I have my first expo coming up next week... I am wonder if anyone has some good ideas for a pc announcement for during the prize give away limited to 2-3 sentences....help...lol

 

[pcchefjane]

I had my first booth last June and had 15 people sign up for the "free prize". I called each and every one of them. Only 1 lady called me back at all. I have emailed, called, and sent letters to the rest with no response. After sending them multiple things, I just have noted that on my index cards for that person and moved on. I think sometimes people really don't care when they sign those slips. I have had about 10 great contacts out of 100+ so that really order regularly. It's really hit and miss sometimes! Wedding expos are bad and very expensive. You rarely come even close to making back 10% of your investment... If a booth is over $100, I don't do it unless it is multiple days...

 

[letscook04]

Well, at least you handed out info with your name on it. I did several expo's and no luck either. Did the place give you a list of names? If so, mail them a "thank you" note.