Offering Incentives to Boost Outside Orders- What Works Best?

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Discussion Overview

The thread explores various strategies for offering incentives to boost outside orders for cooking shows. Participants share their personal experiences and the effectiveness of different approaches in encouraging hosts to gather more orders.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions offering a choice between additional free product value or specific items, noting that even small incentives can motivate hosts.
  • Another participant shares their experience of offering a free gift for reaching a certain number of outside orders, emphasizing that the challenge itself is appealing to hosts.
  • One consultant discusses using a coupon page with various incentives tied to outside orders, which encourages hosts to aim for multiple goals.
  • Another participant describes a system where hosts can earn rewards based on the number of outside orders their guests bring in, leading to significant increases in sales.
  • One participant notes that including an "Outside Order Money" envelope in the hostess kit can help reinforce the idea of seeking outside orders.
  • Another consultant mentions offering an additional $20 in free product for hosts who secure five or more outside orders before their show, reporting positive results from this approach.

Areas of Agreement / Disagreement

Views differ on which specific incentives work best, with no clear consensus on a single most effective method. Participants share a variety of successful strategies without agreeing on one definitive approach.

Contextual Notes

Participants' experiences vary based on their individual practices and the dynamics of their shows, reflecting a range of personal approaches to incentivizing outside orders.

Who May Find This Useful

Consultants looking for ideas on how to motivate hosts to gather outside orders may find the shared experiences and strategies beneficial.

princessmeshelle
Messages
385
when offering incentives for getting outside orders, what do you get the best results from? i have 2 parties booked for november so far my goal is to reach 1500$ in sales for november. between being new, having trouble breaking out of my circle, and just coming back from having my son, i feel like 1500$ is a stretch, but i should be able to make it happen.i don't want to go broke with the incentives, so i'm wondering what works best? i have seen alot of people suggest offering an extra 10% or some selection of gift. so which gets better results?
 
Some hosts like additional free product value they can use; others like products. You can offer them a choice. For example, $10 free product or the Holiday Desserts Cookbook when they collect $150 in outside orders. It doesn't have to be a large dollar value - anything extra can work as that "carrot."Another thing I do is talk up how additional orders will affect their host benefits. If their show is at $320 when I leave, I tell them what they have and what they could have if they get it to $400 and $500 with outside orders. There's a tally sheet on the supply order that has spots to write that down so they can see it.
 
I offer free gift if they have $200 in outside orders before the show. I used to offer free prep bowls, but now I do not specify the gift, and I usually take something I have here at the house. I have noticed that my show totals have increased since I have started doing this, and I make sure I write it on the show planner, highlight it, and remind them of the offer with each host coaching call. I find my hostesses really aim for this. It is not so much WHAT they are getting, because they do not know, they just love the challenge. I tell them it really is not hard to do, by just sending E-invites, those that can not come are directed to the catalog on my web-site. I also remind them that when someone says they can not come, ask them if they want to see the catalog. 80% of my hostesses have $200 in outside orders. One of my hostesses had 30 outside orders, 20 before the show ($350) and 10 after the show. Her show closed at $1130, and then she called me with another $80 order after I closed. I think it is just making sure you host coach them to do it, and eventually, if you coach the same every time, it will become a habit for you, and it will get easier.
 
I offer a free RU Trivet if they have 7 orders before there show. That way it doubles as charitable giving.
 
i just submitted a $1000+ catty show & i kept her updated with her sales as we went along. as it got closer to closing, i offered her the cookbook of her choice if she got to the next level. she ended up going up TWO more hostess levels :D
 
I offer the coupon page that has $5 additional free product for $100 in orders BEFORE the show, $5 for $500 in sales AT your show, $5 for 3 bookings ON my calendar before the show closes, and $5 for $100 in orders AFTER the show. I always have hosts work for at least one of these coupons and then they usually aim for the next one, and the next and so on. The show is then of course higher in sales and I'm usually 'giving' $10 or $15 dollars etc free but I add it to the free product value, their discount kicks in and
'my' amount out of pocket is only $10 or $15 - their 20, 25 or 30% discount. They like it because it's a challenge for them, they can choose which one or ones they want to do and it's free $$ they can use however they want.
 
I tell the hostess to go to their guests that are not attending but are placing an order. I make a really BIG deal out of it. I tell the hostess to tell her guests that her PC consultant just gave her this AWESOME deal. If the guest gets an additional outside order besides her own I will give her a PC season's best cookbook. If they get 2 outside orders besides there own I will give them free shipping on their own order plus the season's best. If they bring in 3 outside orders besides their own I will give them 10% off their personal order plus free shipping, plus season best. That usually ends up being a min. of $90.00 extra in sales that you would not have had with the potential of being much more. It works very well. When I check people out at the show and they tell me that they don't want to do a show I will then ask them if they would like to help their hostess and offer the same 3 outside order package to them as well.
 
You may already do this, but you could simply include and envelope that says "Outside Order Money" in your hostess kit. That way it really implants the idea in their brain that they should be looking for outside orders...you could pu the 5, 15, 5 thing on the envelope too to really encourage them :)
 
I offer an additional $20 in free product if they 5 or more outside orders before their cooking show. I tried a variety of things with minimal results...this one seems to get a good response. (It generally costs me only $14 or $15 dollars depending on their host discount)
 

Frequently Asked Questions

What types of incentives can I offer to encourage outside orders?

You can offer various incentives such as discounts on future purchases, free shipping on orders over a certain amount, exclusive products or bundles, and entry into a raffle for larger prizes. Consider what your customers value most and tailor your incentives accordingly.

How can I effectively communicate these incentives to my customers?

Use multiple channels to communicate your incentives, including social media, email newsletters, and in-person events. Create eye-catching graphics and clear messaging that highlights the benefits of placing outside orders and how they can take advantage of the incentives.

Should I set a specific time frame for my incentives?

Yes, setting a specific time frame creates urgency and encourages customers to act quickly. Limited-time offers can motivate customers to place their orders sooner rather than later, which can help boost your sales in a shorter period.

How do I track the effectiveness of my incentives?

Track the number of outside orders received during the incentive period and compare them to previous periods without incentives. You can also gather feedback from customers about what motivated them to place their orders and adjust your strategies accordingly for future promotions.

Are there any legal considerations I should be aware of when offering incentives?

Yes, ensure that your incentives comply with local laws and regulations regarding promotions and giveaways. Be transparent about the terms and conditions of your incentives, and make sure to avoid any misleading claims to maintain trust with your customers.

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