My Open Rate Is Horrible...........

[pcsharon1]

Any suggestions on how to increase it? I use TastyTidbits - which I love - and I use iContact. I love being able to see the details of every email I send out. But my open rate is really low, only about 10%. What is working for some of you?

 

[dannyzmom]

Compelling subject lines

 

[kristina16marie]

Compelling subject lines

do you have any you'd like to share? i use tt & icontact also & am having a hard time getting people to open them up also.

 

[ChefBeckyD]

Is 37% a good open rate? I have no idea. I just sent out my first newsletter this month with icontact, and that's the open rate so far...although, I sent it the 5th, and people are still opening it.

 

[NooraK]

Is 37% a good open rate? I have no idea. I just sent out my first newsletter this month with icontact, and that's the open rate so far...although, I sent it the 5th, and people are still opening it.

I would think that's a fabulous open rate. I don't ever remember being over 30% with iContact, and I feel like I'm getting even lower numbers with MailChimp, unfortunately.

Keep in mind though, the open rate isn't perfect. It relies on some sort of connection being made from the recipients computer back to iContact's servers. Usually this is done by downloading the images which are hosted remotely. Many email programs won't automatically download pictures for privacy, so if the recipient opens the email, but doesn't download the pictures, it doesn't get marked as an open.

I still think it's important for me to send the email, even if the recipient doesn't actually open it. They see my name in their inbox twice a month, so if they need PC, they'll know who to go to.

 

[lisasfuncooking]

I use TT and Icontact too. My average open rate is 30-40%. I really want to get it higher. It is funny because the same customers are always the first to open it. I notice the same people opening them 2-6 times. And clicking on my website, but never any orders or shows. My customer database isn't huge but I was still hoping for some orders. Hoping over time it will pay off.

 

[Becca_in_MD]

I don't use TT or iContact so for what it's worth, when do you send your e-mail? I avoid the weekends and Mondays b/c people are away from their desks or catching up on e-mails on Mondays. I usually send mine on Tuesdays in the hopes that they'll open it and not just auto delete as they clean out their inbox. No idea if this is effective.

 

[kristina16marie]

yes i send mine only tues-thurs the last week of the month.

 

[NooraK]

I use TT and Icontact too. My average open rate is 30-40%. I really want to get it higher. It is funny because the same customers are always the first to open it. I notice the same people opening them 2-6 times. And clicking on my website, but never any orders or shows. My customer database isn't huge but I was still hoping for some orders. Hoping over time it will pay off.

You should be calling those people! There aren't very many people who are proactive enough to actually contact the consultant to book a show, but if you ask them, they'll likely say yes.

 

[dannyzmom]

do you have any you'd like to share? i use tt & icontact also & am having a hard time getting people to open them up also.

It depends on which email you're sending and what your goal is (bookings, sales, recruits)
Some things I have said are:
Your Pampered Chef Favorites 50% ff in the Online OUtlet (sales)
Let me feed your friends! (bookings)
Struggling to pay your bills? (recruiting)
things like that...

 

[ChefBeckyD]

You should be calling those people! There aren't very many people who are proactive enough to actually contact the consultant to book a show, but if you ask them, they'll likely say yes.

Funny - I have one person who has opened 8 times, and also clicked numerous times. She's someone who said yes to booking as an outside order, but when I called her, she wouldn't set a date. This was just the day before I sent my email!

 

[DebbieJ]

my open rate is really low too. at least you are keeping your name out there!

 

[lisasfuncooking]

NooraK-
Yes, I actually do that. Sometimes I think I am being a bit sneaky but....I do it anyway.
The weird thing is when I do speak with them they act like they are not interested or won't commit to a date. I just remind them that I am here and if there is anything they need. I always offer to send them a recipe that would work with one of there purchases. They are always excited for that. Just keep on trying. Even though I wan't shows/orders/recruits NOW, I am in this buss for the long haul and if it is something that will help my buss grow for the future, I will still be here!

 

[Bren706]

My open rate is around 20% or so.

 

[NooraK]

Funny - I have one person who has opened 8 times, and also clicked numerous times. She's someone who said yes to booking as an outside order, but when I called her, she wouldn't set a date. This was just the day before I sent my email!

I've had occasions where I've received my newsletter at my work address, opened it once, and iContact recorded it as 3 times. Another thing to remember is that if your customer forwards the email to a friend (or another email, like from work to home) without using the "Forward" button, each time the forwarded email is opened, it counts on the original recipient.

Maybe your call the day before the newsletter intrigued her, and she wanted to learn more. Remember, Tammy says there are 6 stages of accepting an idea!

 

[Liquid Sky]

Compelling subject lines

Word! That's EXACTLY what gets people to open the newsletter. Keep "Pampered Chef May News" or something like that far AWAY from the title.
Subject lines I used in the past have been:

May You Help Whip Cancer (May's newsletter)
Just Think of What You Could Do With.... (April's newsletter)
Luck of the Irish! New Spring Products Revealed (March)
This Will Get Your Heart Throbbing: 10 HOT Items - 60% Off + Unglazed Stoneware 20% Off (Feb)

 

[cheflorraine]

May You Help Whip Cancer (May's newsletter)
Just Think of What You Could Do With.... (April's newsletter)
Luck of the Irish! New Spring Products Revealed (March)
This Will Get Your Heart Throbbing: 10 HOT Items - 60% Off + Unglazed Stoneware 20% Off (Feb)

You are so creative!! I didn't even think of doing something like that with my subject line... my newsletter was simply sent out as "May Tasty Tidbits".

I'll do better next time...

 

[kristina16marie]

Word! That's EXACTLY what gets people to open the newsletter. Keep "Pampered Chef May News" or something like that far AWAY from the title.
Subject lines I used in the past have been:

May You Help Whip Cancer (May's newsletter)
Just Think of What You Could Do With.... (April's newsletter)
Luck of the Irish! New Spring Products Revealed (March)
This Will Get Your Heart Throbbing: 10 HOT Items - 60% Off + Unglazed Stoneware 20% Off (Feb)

okay you've got me on the edge of my seat...what are you going to say for june???? i need serious help in this department!

 

[Liquid Sky]

okay you've got me on the edge of my seat...what are you going to say for june???? i need serious help in this department!

I actually have no clue! LOL. I'll think about it and let you all know

 

[kristina16marie]

I actually have no clue! LOL. I'll think about it and let you all know [/QUOTE

LOL - i'll be waiting!

 

[Liquid Sky]

Actually, I'll prob say something using the tag line PC has on the June host special flyer about "going out to eat".

It'll be something along the lines of "For Once, It Is In Your Best Interest To Go OUT To Eat" or "Forget Your Kitchen and Go OUT To Eat!".

Along those lines....

 

[kristina16marie]

ooooh, that's good. i was thinking of something cheesy like being "cool enough" for our new cool & serve tray...

 

[Liquid Sky]

ooooh, that's good. i was thinking of something cheesy like being "cool enough" for our new cool & serve tray...

Hey, I didn't even think of that! That could be a great one. Maybe something like, "Are You Cool Enough?"

 

[kristina16marie]

Hey, I didn't even think of that! That could be a great one. Maybe something like, "Are You Cool Enough?"

i think that would get people's attention, right?

 

[Liquid Sky]

i think that would get people's attention, right?

It would totally get their attention. Go for it

 

[kristina16marie]

It would totally get their attention. Go for it

okay, i'll let you all know if my open rate jumps up next month.

 

[Jolie_Paradoxe]

I still think it's important for me to send the email, even if the recipient doesn't actually open it. They see my name in their inbox twice a month, so if they need PC, they'll know who to go to.

This is so true. I got a lovely email today from a guest I met in October. She ordered $45 of pantry items and I added her to my newsletter list. In December, she ordered $140. I last spoke with her in February, and she has been going through a very rough spot.

I have not sent out my May newsletter, and today I received this from her:

Hi, it's me. I hope all is well with you and yours. I hadn't heard from you yet this month and I became concerned. I'm back to work full time and it's payday this Friday. I think that means I'm ready to shop. I think/hope that that rollercoaster we are/were on is coming down the stretch to the end of the ride. Now on to shopping, I'm needing a couple of things and I'm interested in gadgets and cookbooks as well as another roaster. Let me know when it is convenient for you. Thanks, XX

It's nice to hear to know that some of our customers look forward to our emails, and even sweeter when they email concern for you.

 

[RMDave]

It's nice to hear to know that some of our customers look forward to our emails, and even sweeter when they email concern for you.

Absolutely. Your customer is obviously a good person who respects you and our products. Bravo for you AND her!

 

[Jolie_Paradoxe]

Awww....thanks Dave. I was in need of some feel good fuzzies, and you've just topped it off! =)

She is a wonderful and lovely woman, with my twisted sense of humor. So, we got along fabulously.

After posting on the other thread, I went back to my emails to see if I had thanked you properly! lol

 

[aried]

Just sent out an outlet email with "outlet items updated on my website" as subject line, 14% so far for open rate and one person emailed with an order. I took the advice and sent it out today.