pcsharon1
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dannyzmom said:Compelling subject lines
ChefBeckyD said:Is 37% a good open rate? I have no idea. I just sent out my first newsletter this month with icontact, and that's the open rate so far...although, I sent it the 5th, and people are still opening it.
lisasfuncooking said:I use TT and Icontact too. My average open rate is 30-40%. I really want to get it higher. It is funny because the same customers are always the first to open it. I notice the same people opening them 2-6 times. And clicking on my website, but never any orders or shows. My customer database isn't huge but I was still hoping for some orders. Hoping over time it will pay off.
kristina16marie said:do you have any you'd like to share? i use tt & icontact also & am having a hard time getting people to open them up also.
NooraK said:You should be calling those people! There aren't very many people who are proactive enough to actually contact the consultant to book a show, but if you ask them, they'll likely say yes.
ChefBeckyD said:Funny - I have one person who has opened 8 times, and also clicked numerous times. She's someone who said yes to booking as an outside order, but when I called her, she wouldn't set a date. This was just the day before I sent my email!
dannyzmom said:Compelling subject lines
Liquid Sky said:May You Help Whip Cancer (May's newsletter)
Just Think of What You Could Do With.... (April's newsletter)
Luck of the Irish! New Spring Products Revealed (March)
This Will Get Your Heart Throbbing: 10 HOT Items - 60% Off + Unglazed Stoneware 20% Off (Feb)
Liquid Sky said:Word! That's EXACTLY what gets people to open the newsletter. Keep "Pampered Chef May News" or something like that far AWAY from the title.
Subject lines I used in the past have been:
May You Help Whip Cancer (May's newsletter)
Just Think of What You Could Do With.... (April's newsletter)
Luck of the Irish! New Spring Products Revealed (March)
This Will Get Your Heart Throbbing: 10 HOT Items - 60% Off + Unglazed Stoneware 20% Off (Feb)
kristina16marie said:okay you've got me on the edge of my seat...what are you going to say for june???? i need serious help in this department!
Liquid Sky said:I actually have no clue! LOL. I'll think about it and let you all know [/QUOTE
LOL - i'll be waiting!
kristina16marie said:ooooh, that's good. i was thinking of something cheesy like being "cool enough" for our new cool & serve tray...
Liquid Sky said:Hey, I didn't even think of that! That could be a great one. Maybe something like, "Are You Cool Enough?"
kristina16marie said:i think that would get people's attention, right?
Liquid Sky said:It would totally get their attention. Go for it
NooraK said:I still think it's important for me to send the email, even if the recipient doesn't actually open it. They see my name in their inbox twice a month, so if they need PC, they'll know who to go to.
Jolie_Paradoxe said:It's nice to hear to know that some of our customers look forward to our emails, and even sweeter when they email concern for you.
cheflorraine said:I don't use a mail service yet, so wouldn't be able to check on my open rate, but I'm just getting my TT newsletter ready to send out for June, and have this as my title:
Summer IS coming... get ready to go OUT(side) to eat!
We've had really rainy and cold weather in Alberta here lately (it snowed yesterday!!), which is why I had to write "summer IS coming..." It always comes, but sometimes we have to go through a few ups and downs before it actually arrives!
Is this title ok, or is it too long?
There are a few strategies you can try to increase your open rate:
Yes, iContact offers an A/B testing feature that allows you to test different subject lines, email formats, and send times to see what performs best. This can help you optimize your emails for better open rates.
Here are a few tips for creating engaging emails:
TastyTidbits is a great tool for creating visually appealing emails and tracking their performance. To use it to improve your open rate, make sure you are utilizing its features to create engaging content and to analyze your open rates and make adjustments accordingly.
Some common mistakes that can contribute to a low open rate include: