Maximizing Post-Show Communication: Finding the Right Balance | Consultant Tips

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SUMMARY

This discussion focuses on the optimal communication strategy for consultants after a show, particularly regarding follow-up calls about outside orders. The consultant emphasizes the importance of maintaining contact without overwhelming the host, suggesting a balance between proactive outreach and allowing the host to initiate communication. Key practices include scheduling a follow-up halfway between the show and its closing, encouraging hosts to call with new orders, and providing motivation by highlighting their progress towards sales goals. The consultant's approach has proven effective, especially with enthusiastic hosts who actively engage in the ordering process.

PREREQUISITES
  • Understanding of post-show communication strategies
  • Familiarity with sales tracking and order management
  • Knowledge of motivational techniques for sales consultants
  • Experience in client relationship management
NEXT STEPS
  • Research effective follow-up techniques in sales
  • Explore tools for tracking outside orders and sales progress
  • Learn about motivational strategies for sales teams
  • Investigate best practices for client communication post-event
USEFUL FOR

Consultants, sales professionals, and anyone involved in event management who seeks to enhance post-show communication and maximize sales opportunities.

barbchan
Messages
130
I know it is important to stay in touch with a host before a show, but how about after the show, before the closing of the show? I understand the concept of the morning after calls and I think it's a wonderful idea, but should a consultant continue to call, asking about outside orders up until the actual closing of the show? Or should a consultant just let the host know during the mac to call with any new orders and confirm the closing date and time?

Guess I'm trying to ask...how much is too much? :rolleyes:
 
I usually tell a host I'll follow up with her about 1/2 way between the show and when we're planning on closing. We can check in about any outside orders she was able to get. I do tell her to call me at any point if she wants me to calculate outside orders. I'll also call her if someone calls me directly to add to an order or to place an order, so then I can update her with the new show total. I wouldn't call every day after the show to ask about outside orders. Although if I don't hear from her when we had planned to close the show, then I'll likely call and email every day.
 
I always let my hosts know that they can call me as they get more outside orders. Not many do this but the ones who do call each day with 3 or 4 orders. These are usually the excited hosts and there sales are through the roof. This gives me a chance to say "Your only this far away from the next level" I can keep encouraging the host. I have a host doing it this week and she wants to sign once her show closes. At the date of her show she was under $500 now she's almost to $700 with more orders coming!!

This only works for me because I'm home all day. And I work on my business a little bit on and off all day long.
 

Frequently Asked Questions

What is post-show communication in direct sales?

Post-show communication refers to the follow-up interactions that a consultant has with guests and hosts after a sales event, such as a party or demonstration. This communication is crucial for building relationships, addressing questions, and encouraging future sales or bookings.

Why is finding the right balance in post-show communication important?

Finding the right balance in post-show communication is essential to avoid overwhelming potential customers while still providing them with valuable information. Too much communication can lead to annoyance, while too little may result in missed sales opportunities. Striking a balance helps maintain interest and fosters positive relationships.

What are some effective strategies for post-show communication?

Effective strategies include sending a personalized thank-you message to hosts and guests, following up with product recommendations based on their interests, and providing information about upcoming promotions or events. Utilizing social media and email newsletters can also enhance communication while keeping it engaging and informative.

How can I personalize my post-show communication?

Personalization can be achieved by referencing specific products that guests showed interest in during the show, mentioning their names, and acknowledging any special moments from the event. Tailoring your messages to reflect their preferences and experiences creates a more meaningful connection.

What should I avoid in post-show communication?

Avoid sending generic messages that lack personalization, bombarding guests with too many follow-ups, or being overly pushy in promoting products. It's important to respect their space and preferences, allowing them to engage at their own pace while still providing helpful information.

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