Does anyone else have problems getting customers to give you their e-mail addresses? I am really trying to push my PC Website and always mention my Webpage at every show. I ask everyone to complete the top of the order form with name, address, phone & e-mail address. I tell them I do not share their information with anyone, I from time to time would like to update them on anything new from PC, etc. I rarely get anyone to give me their address. How do others get this information from customers?
Maximizing Customer E-Mail Addresses for Your PC Website | Tips and Strategies
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Discussion Overview
The thread discusses various strategies participants use to collect email addresses from customers during Pampered Chef shows. Participants share their personal experiences and techniques for encouraging customers to provide their contact information.
Discussion Character
- Anecdotal
- Opinion-based
Main Points Raised
- One participant mentions struggling to get customers to provide their email addresses despite explaining that they will not share their information.
- Another participant shares that they offer a newsletter as an incentive for customers to provide their email addresses.
- One participant uses comment slips with a prize draw to encourage customers to fill out their information, noting that most do participate.
- Another participant offers special sales communicated only through email, which helps them collect addresses.
- One participant discusses using e-invites to gather email addresses and provides an incentive for hosts who invite a certain number of guests.
- Several participants mention offering to send recipes from the show via email as a way to encourage customers to share their addresses.
- One participant reports having a large email list and attributes their success to explaining the value of their emails during shows.
- Another participant notes that they have improved their email collection by changing their approach and offering to send recipes and order updates.
Areas of Agreement / Disagreement
Views differ on the effectiveness of various strategies for collecting email addresses, with no clear consensus on the best approach.
Contextual Notes
Participants share personal experiences and methods that have worked for them in their individual businesses, reflecting a range of practices within the consultant community.
Who May Find This Useful
Consultants looking for ideas on how to increase customer engagement and build their email lists may find the shared experiences helpful.
apriljc
- 545
jenniferknapp
Gold Member
- 3,470
I offer special sales only through me about once a year (25% off) anything in the book, but I only offer them through the emails that I send out to people. So, I tell people that if they want to be notified about the sale then I need their email. I also tell them that I will occasionally send additional emails. Almost everyone gives me their email unless they don't have one.
Nicki: That is a good idea. I could do a Christmas in July and then at the end of the year for last minute sales. Do you ever directly ask anyone for their e-mail address when they come to you to add up their order? I don't want to send up a "red flag" to anyone or put them on the spot.
PamperedChefDebi
Silver Member
- 1,176
jenniferknapp
Gold Member
- 3,470
Since I do steal email addys from the e-vites, I do put a little note at the bottom of my monthly newsletters saying that they can unsubscribe by emailing me. No one has so far, but this way I feel like they can't be too annoyed with receiving them! (especially since they didn't willingly give me their addy themselves)
Jennifer and Debi great suggestions. Thank you. I never thought about saving those e-mail addresses but then so far I only have a small handful of hosts using the e-invites. Jennifer that would be a nice incentive and then I could just order the trivit on their show and get commission. YES!!! not to mention $2 donation to a wonderful cause.
DebbieJ
- 10,849
I really have no problems getting emails. I ask every guest at checkout if they haven't written it down--"do you have an email address that you use?" Those who have one usually give it to me. If someone has it, but doesn't look at it, I don't want to be clogging up their inbox anyway.
I also offer to email the recipe we made at the show if they give me their email. Then once the show has closed, I email everyone from the show thanking them for their order, letting them know when the show has closed and when they can expect their things, and I attached the recipe. I also let them know they have been added to my newsletter list.
When I send my newsletters, I do have a line about unsubbing as well. I have easily over 300 emails on my list and only 5 at most have asked to unsub.
I also offer to email the recipe we made at the show if they give me their email. Then once the show has closed, I email everyone from the show thanking them for their order, letting them know when the show has closed and when they can expect their things, and I attached the recipe. I also let them know they have been added to my newsletter list.
When I send my newsletters, I do have a line about unsubbing as well. I have easily over 300 emails on my list and only 5 at most have asked to unsub.
PamperedChefDebi
Silver Member
- 1,176
fruit76loop
Gold Member
- 1,156
Not a problem...I have a customer email list of close to 800!! At my shows, I explain that I send cooking tips, specials and fabulous recipes once a month...then we go into the recipe. Seems people really want those! And I get so many comments on how everyone loves my emails at shows, that those who aren't getting one say "am I on your list?" Use those who get your emails to peek those who don't interest! Just like our products!
pamperedgirl3
- 2,084
I used to get maybe half of the guests to give me their email until I started asking for it differently. I now tell them that if they give me their email address that I will email them the recipes from the show. I have just about every single guest give them to me now! Since I mostly do the same recipes each month, I just copy my last show's email & send it to the new show's guests. I also tell them that they have until such & such date to add to their orders & when to expect products. I make each one personal, but since I copy the recipes, I'm not retyping that each time--just what is personal.
rayday
- 334
DebbieJ said:
I do this same thing. I just say that I will e-mail everyone the recipe I am making if they provide it on the order form or drawing slip. Then I mention it one more time at the end "don't forget to put down your e-mail for the recipe tonight and I also send out a monthly newsletter with specials and recipes with them." Most people love getting the recipes every month so I get most guests to include them.
PamperedBrandy
- 32
Frequently Asked Questions
What are effective ways to collect customer email addresses for my Pampered Chef website?
To effectively collect customer email addresses, consider offering incentives such as discounts, exclusive recipes, or entry into a giveaway for signing up. Additionally, ensure that your website has a clear and prominent sign-up form, and promote it through social media and during cooking demonstrations.
How can I use my email list to boost sales for my Pampered Chef business?
You can boost sales by sending regular newsletters featuring new products, special promotions, and cooking tips. Personalize your emails based on customer preferences and purchase history to make them more relevant. Additionally, consider segmenting your email list to target specific groups with tailored content.
What should I include in my email marketing campaigns?
Your email marketing campaigns should include engaging content such as product highlights, seasonal recipes, cooking tips, and upcoming events. Make sure to include clear calls to action that encourage recipients to visit your website or make a purchase. Visuals, such as high-quality images of your products in use, can also enhance engagement.
How often should I send emails to my customers?
It's generally recommended to send emails at least once a month to keep your brand top-of-mind without overwhelming your customers. However, you can increase frequency during special promotions or product launches. Monitor engagement metrics to find the right balance for your audience.
What are some best practices for maintaining my email list?
To maintain a healthy email list, regularly clean your list by removing inactive subscribers and ensuring that you have permission to email your contacts. Encourage subscribers to update their preferences and provide easy options to unsubscribe. This will help improve your email deliverability and engagement rates.
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