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Letter or E-Mail Text for Potential Leads?

In summary, when creating a letter or email text for potential leads, it is important to include a clear introduction, information about your product or service, a call to action, and your contact information. The length of the text should be concise and to the point, while still conveying important information. The tone of the text should be tailored to your target audience and the nature of your product or service. Images and links can be included, but should be relevant and not overwhelming. The frequency of sending out letters or emails should be carefully considered to avoid overwhelming potential leads.
babywings76
babywings76
Gold Member
7,288
Does anyone have a flyer/letter/e-mail text that you use when you are following up with a new lead? It's happened to me a couple times when I'm out and about that someone asks about a catalog or interest in ordering. They give me their e-mail address and I tell them I'll send them some additional info in an e-mail. So now, I wonder how much info to give in this first communication? I worry of explaining too much and making things overwhelming.
 
I take their phone number and call them instead.
 
  • Thread starter
  • #3
I asked them for their phone number, but they gave me their e-mail. I wonder if it's because that's less threatening for them. I had this happen before and it ended up working out well. I actually have the manager of my local grocery store doing a catty show. I guess I could try to locate that e-mail I sent and see if I can bring it up again and re-use it. It's on my old computer, but I think I can find it. I guess I was asking here to see if someone has something that I like better than my ramblings. ;)
 

1. What should be included in the letter or email text for potential leads?

The letter or email text for potential leads should include a clear introduction, information about your product or service, a call to action, and your contact information. It should also be personalized and tailored to the recipient's needs.

2. How long should the letter or email text be?

The length of the letter or email text for potential leads should be concise and to the point. It should be long enough to convey important information, but not so long that it becomes overwhelming or boring for the reader.

3. Should I use a formal or casual tone in the letter or email text?

This depends on your target audience and the nature of your product or service. If you are targeting a more professional audience, a formal tone may be more appropriate. However, if your product or service is more casual or fun, a casual tone may be more effective in engaging potential leads.

4. Can I include images or links in the letter or email text?

Yes, you can include images or links in the letter or email text for potential leads. However, make sure they are relevant and add value to your message. Too many images or links can be distracting and take away from the main purpose of the letter or email.

5. How often should I send out letters or emails to potential leads?

This will depend on your marketing strategy and the nature of your business. It is important to find a balance between staying in touch with potential leads and not overwhelming them with too many messages. Consider sending out letters or emails at regular intervals, such as once a month or every other week.

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