Maximizing Bookings: Tips for Coaching Hosts with Future Shows

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Discussion Overview

This thread explores various strategies for coaching hosts who have booked shows more than a month in advance. Participants share their experiences and methods for maintaining engagement with hosts and ensuring that scheduled dates are honored.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant notes that their bookings are increasing but are scheduled further out, prompting a need for effective coaching strategies.
  • Another participant suggests sending reminders related to the host special and providing recipes and tips that align with the products the host wants to promote.
  • One participant mentions that most of their hosts do not book primarily due to host specials, indicating that the desire to hold a show is the main motivator.
  • A participant shares their practice of sending postcards and emails to thank hosts for booking and to maintain communication.
  • Another participant expresses interest in sending recruiting and host special information separately from the host packet to keep engagement high.
  • One participant highlights the importance of sending additional tips and information to hosts after the initial packet to stay present in their minds.

Areas of Agreement / Disagreement

Views differ on the effectiveness of host specials as a motivating factor for bookings, with some participants emphasizing their limited impact while others see value in them.

Contextual Notes

Participants share personal experiences and methods that have worked for them in maintaining host engagement, reflecting a variety of approaches to coaching hosts.

Who May Find This Useful

Consultants looking for ideas on how to effectively coach hosts and maintain engagement for shows scheduled far in advance may find this discussion beneficial.

amy07
amy07
Messages
2,785
I need some help! my bookings have been increasing (yay!), but the problem is that I am having to book further out. So, what are some great tips for coaching your hosts when they have booked shows more than 1 month out? I like having my calendar looking like it is, and I want to make sure that these dates hold!
Are you using postcards, emails, phone calls (obvioulsy), but what is working the BEST for you?
 
Maybe if you know what the host special is for the month they booked, you could find out what they want to get. That way you could send reminders of why they are having that day. and you could also send recipes and tips that go great w/ the product they want to get.

Also, you could offer a free cookbook or gift for keeping the original date.

And if you do not already- offer to send invites.
 
  • Thread starter
  • #3
to be totally honest, the majority of my hosts do not book because of the host specials - unless it's 60% off anything or Stoneware. if they like the special it's an extra perk, but usually they just want to do the show.

I LOVE the idea of giving a cookbook for keeping the original date!!
 
I send a postcard thanking them for booking, and then it's mostly just emails.

Here is one email I send, and then I also send it via snail-mail on a cute bordered paper:
 

Attachments

  • Thread starter
  • #5
thanks Becky!!
 
Another thing I think I may start doing is sending recruiting and host special info separate from the host packet. I heard this on a Training CD, but can't remember which one, although I think it might have been Marna Ross.

So then, they are getting info from me every few weeks until they hold their show.
 
Becky,
I love your tips- Do you mail this to them after you send the packet? Ho wmuch later? I love that it is something else they are getting, and that it keeps you up front and center.
 
mrssyvo said:
Becky,
I love your tips- Do you mail this to them after you send the packet? Ho wmuch later? I love that it is something else they are getting, and that it keeps you up front and center.
Click to expand...

Thanks - they aren't mine though.:o I got them from a consultant in my cluster who, here in MI, with the worst unemployment in the nation, has an almost $800 show avg.! I did change them up a bit to sound more like me though.

I book about 95% of my shows at shows, so I hand the host packet to them. (except during this change-over time. I hate having to mail out all of those March and April bookings I got before I had the new catalogs!) Then, I send them the Tips as an email when I set up their show online.

Then, a couple of weeks later, I send the Tips sheet in the mail...I've been sending Joy's DYLAB with it too.
 

Frequently Asked Questions

What are the best ways to encourage hosts to invite more guests to their shows?

Encourage hosts to create a personal invitation list of friends and family who would enjoy the products. Suggest they reach out via multiple channels, such as social media, text messages, and phone calls, to make it more personal. Remind them that excitement is contagious, and sharing why they are hosting can motivate others to attend.

How can I help my hosts set realistic goals for their shows?

Work with your hosts to establish clear and achievable goals based on their network and previous experiences. Discuss the number of guests they hope to invite and the sales they aim to achieve. Setting small, incremental goals can help them feel accomplished and motivated throughout the process.

What strategies can I share with hosts to promote their shows effectively?

Encourage hosts to use social media to create buzz about their shows. They can post sneak peeks of products, share recipes, or even host a countdown to the event. Suggest they engage their audience by asking questions or hosting a small giveaway for those who RSVP. This creates excitement and encourages more people to attend.

How can I assist hosts in following up with guests after the show?

Provide hosts with a template for thank-you messages to send to guests after the show. Encourage them to personalize these messages and include any special offers or promotions. Following up also gives hosts the opportunity to ask for feedback and gauge interest in future shows, which can help with bookings.

What should hosts do if they have low initial bookings for their shows?

Advise hosts to reach out to their networks again, emphasizing the fun and benefits of attending. They can also consider rescheduling the show for a more convenient time or offering incentives, such as a small prize for guests who bring friends. Encourage them to stay positive and persistent, as bookings can often increase closer to the event date.

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