Mastering Booth Follow-Up Calls for Bridal Fair Success

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Discussion Overview

This thread discusses strategies for making follow-up calls to potential hosts after participating in a bridal fair. Participants share their experiences and suggestions for effectively engaging with leads who expressed interest in hosting parties.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant emphasizes the importance of being direct and asking about specific dates or products during follow-up calls.
  • Another participant suggests that making calls promptly can lead to better outcomes.
  • One user shares their experience with a service called Post Calls, which allows for sending recorded messages to multiple contacts efficiently.
  • Another participant highlights the value of being friendly and enthusiastic, thanking potential hosts for their interest and addressing any concerns they may have.

Areas of Agreement / Disagreement

Views differ on the best approach to follow-up calls, with some participants advocating for directness while others emphasize a friendly and conversational tone. No clear consensus emerges on a single method.

Contextual Notes

Participants share personal experiences from their own follow-up calls, reflecting a range of approaches and comfort levels with booking parties over the phone.

Who May Find This Useful

Consultants looking for insights on follow-up strategies after events like bridal fairs may find this discussion relevant.

P
pckellyd
Gold Member
Messages
158
I need to make booth follow up calls from a Bridal fair i did... WHAT do I say?! I actually had 1 person mark yes to a show and 6 others maybe... how to I say, ok let's book! I've never booked a party with someone that wasn't right in front of me.
Thanks!
 
Just call.Hi, this is ..... with PC. We met at the .....Then, I really get straight to the point. I know that you marked that you may be interested in having a show. Did you have a certain time in mind or was there a product that you were hoping to get? You can offer the host specials if you want (that's why I ask about product since it may be on special). Know what days work for you. Makes life easier.I do a lot of expos so call lots of people. Sometimes, I'm sending out a packet right away and sometimes, they want something a few months down the rode. If possible we "pencil in" a date. Regardless, I check with them the month before they want a show.
 
Great advice! Do not put it off, The sooner the better.
 
Something that might be looking into, if you haven't already is a service called Post Calls. If you haven't heard about it it is a service similar to that of what your Dr's office uses, you can make a recorded message and send it out to as many people as you wish. It takes you 30 sec. to make a call to over hundreds of people. I also use this service to do reminder calls for my hosts. If you are interested contact Kathy Davis and she will get you a great rate her number is 706-495-3300 and please mention Julie Haakenson is CA referred you.
 
Hi there! Congratulations on getting some potential bookings from the bridal fair! When following up with these potential hosts, it's important to be friendly and enthusiastic. You can start by thanking them for stopping by your booth at the bridal fair and mentioning that you enjoyed talking with them. Then, you can mention that you noticed they marked "yes" or "maybe" for a show and ask if they are still interested in hosting. If they say yes, you can ask them when would be a good time to schedule their party and offer some potential dates. If they say maybe, you can ask if there are any specific concerns or questions they have that you can address to help them make a decision. Remember to be genuine and don't pressure them, but also make sure to highlight the benefits of hosting a party and the great incentives they can earn. I know it can be nerve-wracking booking a party over the phone, but just be confident and let your passion for our products shine through. Best of luck!
 

Frequently Asked Questions

What is the purpose of follow-up calls after a bridal fair?

The purpose of follow-up calls after a bridal fair is to reconnect with potential customers who expressed interest in your products. These calls allow you to answer any questions they may have, provide additional information, and ultimately encourage them to make a purchase or book a party.

When is the best time to make follow-up calls after the bridal fair?

The best time to make follow-up calls is within 48 to 72 hours after the bridal fair. This timeframe ensures that the event is still fresh in their minds and increases the likelihood of a positive response.

What should I say during the follow-up call?

During the follow-up call, start by thanking them for visiting your booth and expressing interest in your products. Ask if they have any questions or need more information. You can also remind them of any special offers or promotions that were discussed at the fair.

How can I handle objections during the follow-up call?

Handling objections requires active listening and empathy. Acknowledge their concerns, provide reassurance, and offer solutions. For example, if they mention budget constraints, you can highlight affordable options or payment plans available through your products.

What should I do if I don’t reach someone on the first call?

If you don’t reach someone on the first call, leave a friendly voicemail and encourage them to call you back. Follow up with an email or text message reiterating your message. Be persistent but respectful, and try calling at different times to increase your chances of connecting.

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