How to Plan a Successful Customer Appreciation Sale?

[sarahsellcm]

Has anyone done a customer appreciation sale and if so how did it go? What did you do for your event? I am trying to plan one for April and trying to get a feel for what I could do to make it a great event. Thanks

Sarah

 

[pamperedalf]

Well mines is Friday! I alway do it the last weekend before a new catalog. I have found that my February show is a lot better than my August. I put on my invite this time to RSVP & be entered to win a new spring product. I am going to raffle off the collapsible bowl. I had 10 people RSVP today. I haven't even done reminder calls yet.I have a tiara for my host w/ the highest sales, that says hot host! I also give my $1,000 hosts a round up from the heart trivet or this year I am giving them a choice for the January heart dish or the trivet as a special thanks.Then I raffle off the host rewards. These are how I give the tickets:
1 ~ showing up
1 ~ for every friend
1 ~ for a $100 order
1 ~ for every outside order that they bring w/ them
5 ~ for booking a show in March
2 ~ for booking in AprilI think that is it. Now I will raffle the shopping spree (based on the sales of the show), each 1/2 off item, & 4 60% off items (Feb special). I combine orders under 3 diff. names and everyone knows that their recite won't be in their name.I don't do a demo at this show, I have new recipes for them to taste, new products to view & touch. We do play a game, I think I might do the purse game haven't decided yet. That's Friday afternoon.I hope this helps, and sorry it's too long!

 

[Admin Greg]

Yes, I have done a customer appreciation sale before and it was a great success. Here are some tips and ideas for planning and executing a successful event:1. Plan ahead: Give yourself enough time to plan the event and promote it to your customers. This could be anywhere from 4-6 weeks in advance.2. Decide on a theme: Having a theme for your event can make it more fun and engaging for your customers. It could be something related to your products or services, or something seasonal like spring or Easter.3. Offer discounts or promotions: This is a great way to show your appreciation to your customers. You could offer a percentage off their purchase, a buy-one-get-one-free deal, or a free gift with purchase.4. Provide refreshments: Depending on the nature of your business, you could offer snacks and drinks to your customers during the event. This will make them feel welcome and encourage them to stay longer.5. Hold a raffle or giveaway: Everyone loves a chance to win something, so consider holding a raffle or giveaway during the event. This could be a gift basket filled with your products, a gift card, or a special prize from a partner business.6. Have interactive activities: Make your event more engaging by having some fun activities for your customers to participate in. This could be anything from a photo booth to a DIY station.7. Create a sense of exclusivity: Consider offering special deals or products that are only available during the event. This will make your customers feel special and give them a reason to attend.8. Promote the event: Use all your marketing channels to promote the event, including social media, email marketing, and in-store signage. Encourage your customers to spread the word and bring their friends.9. Show gratitude: Take the time to personally thank each customer for attending and supporting your business. This will make them feel appreciated and valued.10. Follow up: After the event, follow up with your customers to thank them again and ask for feedback. This will help you improve future events and strengthen your relationship with your customers.Overall, the key to a successful customer appreciation sale is to make your customers feel special and valued. With thoughtful planning and execution, your event is sure to be a hit!