How to Maximize Website Orders for Hostess Packets?

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Discussion Overview

The thread explores various practices among participants regarding the number of catalogs and order forms included in hostess packets for cooking and catalog shows. Participants share their personal experiences and preferences, leading to a variety of approaches based on individual circumstances.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, typically includes 2 catalogs in hostess packets but is reconsidering this amount.
  • Another participant mentions sending 2 catalogs and providing more upon request, sometimes directly to guests.
  • Several users express a belief in the "less is more" philosophy, while others prefer to provide more catalogs based on the host's motivation.
  • One participant shares that they usually include 4 catalogs, adjusting based on the type of show and host's needs.
  • Another participant states they give 5 catalogs for catalog shows and adjust based on the host's requests.
  • Some participants mention providing additional order forms, with one noting they give 10 for outside orders.
  • One consultant shares a strategy of giving hosts their own personalized catalog to enhance excitement about the show.
  • Another participant highlights the importance of pushing website orders and providing online ordering instructions in their packets.
  • One participant notes the cost implications of mailing more catalogs, which influences their decision on how many to include.

Areas of Agreement / Disagreement

Views differ significantly regarding the optimal number of catalogs and order forms to include in hostess packets, with no clear consensus emerging on a specific quantity.

Contextual Notes

Participants' experiences vary based on their individual practices, the type of show, and the specific needs of their hosts. The discussion reflects a range of strategies aimed at maximizing orders through different approaches to hostess packets.

Who May Find This Useful

Consultants looking for insights into how peers manage hostess packets and the distribution of catalogs and order forms may find this discussion beneficial.

chefinbiz
Messages
36
How many catalogs do you put in your hostess packets? I only put 2, but am second guessing- should it be more?

Nancy
 
I put two (since I mail most of my packets) then if they request more I send them sometimes even directly to the guest that is requesting a catalog. Catalog shows I put four. What makes you second guess yourself?
 
  • Thread starter
  • #3
I don't know...sometimes I revert to my "more is better " way of thinking, when I know for a fact, "less is more"
 
Usually 4, but sometimes more depending on the host and how motivated she is.
 
My director recommended 4-5 I usually do 5 I have a lady that is taking some to 2 schools so I am going to give her a few extras
 
Last season I put four, this season I'm doing three and pushing the website ordering option.
 
I give them 3. One to keep and 2 to pass around. I tell them to say that they need them back by ___ so they can share it with others and that I would be happy to provide a catalog to them later if they want to keep one.

If it's a catalog show I send 4.

I do give more if the host asks for additional catalogs and I always offer more at the close of the show for additional outside orders.
 
Cooking shows get 3 in the Host Packet. Lately I've been giving the Host her own catalog with her name on it (I write "Sue's Catalog. Let the shopping begin! :) ") when I give her the guest list. This gives her some extra time to get excited about her show and our products.

For a Catalog show, I usually put 5 catalogs in the packet. I will give more if it seems like they'll actually use them.
 
mine all get 6 one with a label that say HOST
 
All labels I put on mine have online ordering instructions and the hosts name on the front with my info and the recriting hotline number on the back
 
I put 5 Catalogs & 6 order forms.....Optomistic.....:D :D :D
 
I put in 4 catalogs--3 to pass out & 1 for the host. I also put in 5 oof--but tell the host she is welcome to make more copies. But I close the night of the show, so I'm not handing out any more catalogs or order forms after the show.
 
Lately I've been giving the Host her own catalog with her name on it (I write "Sue's Catalog. Let the shopping begin! ") when I give her the guest list. This gives her some extra time to get excited about her show and our products

i like that idea!
going to have to cough "borrow" cough that one
thanks
 
3 catalogs, 5 order forms
 
I give 5 on both Cooking and Catalog shows and for those who use them it seems great. I doubt I will change how many catalogs I give but I agree with Heather. . .

heather9892 said:
i like that idea!
going to have to cough "borrow" cough that one.

on Jeanine's label...
chefjeanine said:
Lately I've been giving the Host her own catalog with her name on it (I write "Sue's Catalog. Let the shopping begin! :) ") when I give her the guest list. This gives her some extra time to get excited about her show and our products.

For a Catalog show, I usually put 5 catalogs in the packet. I will give more if it seems like they'll actually use them.

I also give up to 10 Order forms. I started giving the Write in order forms and that way everyone has their copies when I get the orders. I have been considering only giving 5 Order forms and then when I leave the show give them another 5 since I working on the 5 / 15 / 5 approach. Either way I want them to have at least 10 for outside orders

I print out copies of the guest and host special and tell the host to share this information with their friends and family.
 
I give all Cooking Show hosts 3 catalogs and 10 outside order forms, and push my website as a way to show most of her guests the catalog online (share the physical catalogs only with people who don't use internet).

I give all Catalog Show hosts 5 catalogs and 10 outside order forms, and also push the website, but know that they're going to pass the catalogs around more and won't have the benefit of me showing up to do the live demonstration.

If either needs more, I send them to them. I'm not stingy with my catalogs - if someone asks for one, I give it, and tell them to pass it around to their friends and family!! :)
 
Cooking Show = 3 cattys and 5 OOF's

Catalog Show = 5 cattys and 10 OOF's

I make sure they know they can copy extras of the order forms, and if they need extra catty's I will get them some!
 
KellyTheChef said:
Cooking Show = 3 cattys and 5 OOF's

Catalog Show = 5 cattys and 10 OOF's

I make sure they know they can copy extras of the order forms, and if they need extra catty's I will get them some!

I used to do the exact same thing, but I upped the number of OOFs for Cooking Shows b/c I tell them to get 5 orders before the show, 15 at the show, and 5 after, and they'll need them for those 10 outside orders (I always forgot to give them extra at the show). :)
 
I give them 2 for Cooking Shows - the majority of my hosts get their packet at a show, so they have one of their own to take from the show. I give 5 order forms and tell them to make copies if they need to. I also always ask at the end of their show, when we are going over where the show stands, if she needs more catalogs/order forms. this seems to work well.

For Catalog Shows - I give 4 Catalogs and 10 order forms - and then during check-in phone calls/e-mails, I check to make sure they are doing okay w/ order forms and catalogs. I have been know to email the order form to them too so they can print it off and use it.
 
The max I give is 3 only because any more bump my packages up to the next weight class so mailing them is $9 as opposed to $2.50. If I'm giving them at the show, I may give more.I also give 10 OOFs - half-page ones so they look less intimidating.
 
I was always giving 5 catalogs and 5 OOFs, and let them know they can make copies of the OOFs.
But now...since the price of the F/W 07 cats are going up...I'm only giving 3 cats, and 6 OOFs...
I stick the OOFs into the cats so they can just grab a cat and go...and the OOFs are there.
I've not had good luck getting my cats back...so I'll have to limit what I give out!

Although it has been said...for every $100 you want for the show...to give them 1 catalog...so I know some consultants give a LOT of catalogs so the host has the idea that she needs to work on the outside orders...
1 catalog = $100
8 catalogs = $800
I don't have these results...maybe someone else does?

I pay for the website, people can order from there...I definitely want to stress my website more...
Too many times the hosts don't even send emails from there!:grumpy:
 
ChefNic said:
I pay for the website, people can order from there...I definitely want to stress my website more...
Too many times the hosts don't even send emails from there!:grumpy:

That is why I tell my hosts that if they email me the addresses I'll take care of emailing their guests both before the show and the day of the show so that they'll get as many outside/website orders as possible.
 

Frequently Asked Questions

What are Hostess Packets and why are they important for website orders?

Hostess Packets are promotional materials provided to hosts of Pampered Chef parties. They typically include product catalogs, order forms, and information about the host rewards program. These packets are important for website orders because they help hosts effectively communicate the benefits of hosting a party and encourage their guests to place orders online, ultimately increasing sales and rewards for the host.

How can I effectively promote my website link in Hostess Packets?

To effectively promote your website link in Hostess Packets, include it prominently on all materials within the packet. Use eye-catching graphics or bold text to draw attention to the link. Additionally, provide clear instructions on how to use the link to place orders and emphasize any special promotions or discounts available for online orders.

What tips can I give hosts to encourage their guests to order online?

Encourage hosts to share personal stories about their favorite products and how they use them, as this can create a personal connection. Suggest that they offer incentives for guests who order online, such as a small raffle or a discount on future purchases. Remind hosts to follow up with guests after the party to thank them and remind them about the online ordering option.

How can I track the success of website orders from Hostess Packets?

You can track the success of website orders by using the reporting tools available in your Pampered Chef consultant dashboard. Monitor the number of orders placed through each host's link and compare them to previous parties. Additionally, ask hosts for feedback on how many guests mentioned they ordered online, which can help you gauge the effectiveness of your Hostess Packets.

What resources are available to help me create effective Hostess Packets?

Pampered Chef provides a variety of resources to help you create effective Hostess Packets, including customizable templates, product images, and marketing materials. You can also find training videos and tips from other successful consultants in the consultant community. Utilizing these resources can help you design packets that are visually appealing and informative, making it easier for hosts to engage their guests.

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