How Can Low Attendance at Shows Still Lead to High Sales?

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Discussion Overview

This thread explores experiences related to achieving high sales at shows with low attendance. Participants share personal stories about their shows, the strategies used, and the outcomes they observed.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shared a recent show with only two guests that resulted in $800 in sales due to effective outside ordering by the host.
  • Another participant noted the importance of motivating hosts to seek outside orders, reflecting on their own experience with a successful show despite low attendance.
  • Several users expressed encouragement and congratulated the original poster for their success and the host's engagement.
  • One participant mentioned their struggle with recruiting but recognized the potential in their successful host, indicating a desire to improve their recruiting skills.
  • Another participant shared a similar experience where a show with three attendees led to 27 orders and $1,200 in sales, attributing part of the success to the host's prior experience as a consultant.
  • Some participants discussed the value of seeking guidance from directors and the support available within the community.

Areas of Agreement / Disagreement

Views differ on the ease of recruiting after a successful show, with some participants feeling confident about approaching hosts while others express hesitation. No clear consensus emerges regarding the best approach to recruiting.

Contextual Notes

Participants share personal experiences from their shows, emphasizing the variability of outcomes based on host engagement and outside orders. The discussions reflect a supportive community atmosphere.

Who May Find This Useful

Consultants looking for insights on maximizing sales at shows with low attendance and those seeking encouragement in their recruiting efforts may find this thread beneficial.

jkinak
jkinak
Messages
235
I had a show last week with only 2 guests attending (bad weather, Saturday night-who knows why) We went on with the show and prepared the Mini Pesto Pizzas together. Luckily both guests had big shopping lists so I left with the party at $250 (whew!) I talked to the host about getting those outiside orders before we closed so that she could get everything on her wish list. She had her sights on the $700 level. I checked in with her two time throughout the week to see how she was doing and to set up a closing appt.
Wow-she talked to everyone that didn't attend as well as people at work she didn't think to invite and when I met with her to close yesterday, she ended up right at $800!
This is not my first show that had less than 5 guests, but it is the first time I decided to really challenge the host to get outside orders. This may not work all the time but it's clear now that it does work some of the time! I sure feels great when you've got a motivated host!
 
Way to go!
 
Super work! (both on your part and the hosts part!!)
 
You are going to recruit your host, right?
 
Tee Hee! I thought about that after I posted too!!
 
It's fun when the host listens to your coaching. Great job.
 
  • Thread starter
  • #7
I thought about the recruiting part too! Unfortunately I didn't ask (still trying to work on that!!) She booked off herself for a summer party because she was so excited about her success!

One skill at a time......Next stop-recruiting! :blushing:
 
WHAT?!?!?!!?!?!? Girl, call your director for some words to say and ASK HER!!!! Strike while the iron is hot!!!!!!!!
 
  • Thread starter
  • #9
mmmm....director, that's a whole other story. THe good news is that I have been recently "adopted" by a great director. Good idea-I will give her a call and get some coaching of my own.
:cool:
 
Cool! Congratulations.
 
Nice work!!!
 
That's awesome!! Definately check out this site for different "words" to use to recruit her! She sounds like she'd make a great consultant!!
 
Great job Jill!!!
 
:sing: I had a similar thing happen last weekend, we had 3 people there. :( She ended up with 27 orders :sing: and 1200.00:sing: :sing: My best show ever.:D Of course it helped that she was my former consultant :chef: and has her own business. She has been such an encourgament to me and huge help. My director lives out of state and the person I signed up under has cut way back on what she is doing. so sometimes I feel kinda of lonely. this site has been a big help.:love:
 

Frequently Asked Questions

How can low attendance at shows still lead to high sales?

Low attendance at shows can still lead to high sales due to the quality of interactions with attendees. Fewer guests can mean more personalized attention, allowing for deeper connections and more effective sales conversations.

What strategies can I use to maximize sales at a show with low attendance?

To maximize sales at a show with low attendance, focus on engaging with each guest individually. Use demonstrations to showcase products, offer exclusive deals, and create a welcoming atmosphere that encourages guests to ask questions and make purchases.

Can follow-up after the show help increase sales from low attendance?

Yes, follow-up after the show can significantly increase sales. By reaching out to attendees with personalized messages, special offers, or additional product information, you can encourage them to make purchases they may have considered during the event.

How does product demonstration impact sales at shows with fewer attendees?

Product demonstrations can have a strong impact on sales, even with fewer attendees. Demonstrating the benefits and uses of products can captivate the audience, leading to higher conversion rates as guests see the value firsthand.

What role does social media play in boosting sales from low-attendance shows?

Social media can play a crucial role in boosting sales from low-attendance shows by allowing you to reach a wider audience. Sharing highlights, product features, and customer testimonials online can attract interest and drive sales beyond the immediate event.

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