Have you tried offering a free cooking show as a door prize?

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Discussion Overview

This thread explores the experiences and opinions of participants regarding offering a free cooking show as a door prize at events. Participants share their thoughts on the effectiveness of this strategy, the reactions they have received, and alternative approaches they have taken.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses skepticism about the perceived value of offering a free cooking show, suggesting that people might see it as insincere.
  • Another participant shares their experience of offering a free cooking show at a fair, noting that while they received fewer leads, the leads they did get were solid.
  • Several users mention that they have moved away from gimmicks, preferring to offer tangible products instead of free shows.
  • One participant describes using a free cooking show as a special offer for bookings made on the same day, alongside other prize drawings.
  • Another participant shares that they have successfully booked shows by offering a free cooking show, noting that most people were polite when declining the offer.
  • One consultant discusses a strategy of framing the free cooking show as an opportunity for free products, which they feel makes it more appealing.
  • Another participant recounts a recent event where they offered a free cooking show and received multiple bookings, indicating a positive outcome.
  • One participant reflects on their past experiences with raffling off products and free shows, noting mixed results but some successful bookings.

Areas of Agreement / Disagreement

Views differ among participants regarding the effectiveness and appeal of offering a free cooking show as a door prize. Some participants report positive experiences, while others express skepticism or a preference for alternative approaches.

Contextual Notes

Participants share personal experiences from various events, including fairs and festivals, highlighting the variability in outcomes based on different strategies employed.

Who May Find This Useful

Consultants exploring different promotional strategies for events may find the shared experiences and opinions relevant to their own practices.

GeorgiaPeach
Silver Member
Messages
1,367
I have a fall festival in two weeks. A lot of people on here have talked about having the door prize be "win a free cooking show". My cynical side is saying that people are going to see right through that and say something... (I'm thinking that because that's what I'D think!)

I can see someone saying, "Yeah, right. I bet everyone wins." I know it'd be rude for me to respond, "And your point is????" ;) For those of you that have offered free shows in your booths....did you get any comments on it? What was your response?
 
I only did this once... and I only got one person's name in my drawing pile. So of course she won (though she cancelled her initial date so she did in fact pay for her show). I think that fair was an aberration, it was too garage-sale-ish to generate the kind of leads I wanted. But, I will say, if you are offering a free cooking show then be prepared to get fewer leads. While that means the leads you get will be solid ones, you may miss out on people who would be potential customers but are not interested in hosting a show right away. Think of all the "no" and "maybe" door prize slips that initally end up hosting... I just closed one at over 1600 for someone who told me no last June--she said she might be interested but, to quote her "not for like 10 years." So you never know.
 
When I see a drawing for a free Mary kay makeover, I laugh! Of course, it's free. They always are. BUT our shows aren't always free.
Having said that, I've decided: "No more gimmicks!" Not going to fall for them and I'm not going to make them up for my own business.
 
I offer a prize drawing for specific products when I am sharing a booth. When it is just me, it is a gift certificate for $25.
 
Sometimes I will also do drawings for grab bags of products that I really just want to get rid of....people love free stuff! And, with a grab bag, the people who come by the booth can't say "I already have that".
 
I usually offer a Free Cooking show as "today's special." If you book today . . .

Then I do a seperate drawing, sometimes for a cookbook, sometimes for $25 GC (through me).
 
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  • #7
I have always given some product away as the door prize but it seems like alot of people are talking about doing the free show thing and it seems to work for them.

I've got two weeks...maybe I can come up with a way to do both so it doesn't seem so....I can't think of a word but hopefully you know what I'm getting at :)
 
I did this a couple weeks ago and no one remarked that at our booth. I did get 7 bookings by doing this. When I called them, everyone was pretty nice and would just say "no thank you" when I told them they won. I would just give it a try and see how it goes.
 
When I am at a booth I always ask if they want to enter the drawing for an opportunity to get free products. Then when I call them I tell them that they won the free cooking show. That way they did win the opportunity to get free products, but you're not telling them exactly how up front. If they say they really don't want to host a cooking show I tell them that since they won I will give them the cooking show benefits when they host a catalog show as long as it reaches $500 in sales. I only offer that if they really sound like they have a legitimate reason for not being able to have the cooking show right now.
 
I did a Fall Festival this past Thursday (10/18) at my son's elementary school. I held a raffle for a free show along with a $25 gift certificate from me when the show was held and qualified. I also raffled 2-$25 GC, 2-$15 GC and 2-$10 GC. The people interested in booking- I told them if they booked that night and held their original date I would give them $20 in free products when the show closed. I received 43 drawing slips, out of the 43- 7 booked shows and 3 want to "discuss" becoming a consultant. YEAH!! So, in the long run I think it was atleast worth it. Do all of you? By the way this was my 1st festival and I am only 6 weeks new.
 
I even had one woman say to me- "I have held PC shows before and they have always been Free!" I replied by saying, well in a since you are right; however, did you purchase the food for the show. She said "yes". So I said, so in reality it wasn't free. I am going to purchase the food and cook it and all you have to do is invite guests over. She said she would think about it. Then an hour later she walked up with a girlfriend of hers and they both booked a show. So, honesty does work.
 
I used to always raffle off products and included a free show. Rarely did people take me up on it. (Gina M did!!! HI Gina!!! THAT one obviously worked out really well!:D ) So, the last few times I just did a free cooking show. Most people know what they're entering (some are clueless), so you know that they are at least somewhat interested in hosting. Depending on how many people enter, I don't always offer the free show to every entry. If there were just a few, then I probably would. The last few booths I"ve done have had mixed results. For a booth I did in June, it was WAY worth it! One winner I offered a free show to had a $1000 show. Another $1000 show booked off of hers. A separate free show winner had a smaller show. So THAT one was worth it.

One I did in September didn't have the best results from that drawing. One person will probably do a show next year (I may not do it as free by then, but she knew that) and another one didn't end up doing a show, but did place a $100 order. But at that booth, I did book a catalog show that's going on right now.

I did a booth last night and offered a free show again. I haven't gone through the entries, but there were at least 10 and they knew what they were entering. I also booked a catalog show with the Creative Memories person behind me!!:D

I have a bunch of booths coming up and some I'll do products (since that was required) and some I'll just do a free show. I truly make it free. I send out their invites for them, I bring all the ingredients, plates, cups, napkins, a couple 2 liters of pop, etc. If they do anything extra, that's their choice. I tell them that they get their friends there and I'll do the rest!!:D
 
pamperedbecky said:
I used to always raffle off products and included a free show. Rarely did people take me up on it. (Gina M did!!! HI Gina!!! THAT one obviously worked out really well!:D ) So, the last few times I just did a free cooking show. Most people know what they're entering (some are clueless), so you know that they are at least somewhat interested in hosting. Depending on how many people enter, I don't always offer the free show to every entry. If there were just a few, then I probably would. The last few booths I"ve done have had mixed results. For a booth I did in June, it was WAY worth it! One winner I offered a free show to had a $1000 show. Another $1000 show booked off of hers. A separate free show winner had a smaller show. So THAT one was worth it.

One I did in September didn't have the best results from that drawing. One person will probably do a show next year (I may not do it as free by then, but she knew that) and another one didn't end up doing a show, but did place a $100 order. But at that booth, I did book a catalog show that's going on right now.

I did a booth last night and offered a free show again. I haven't gone through the entries, but there were at least 10 and they knew what they were entering. I also booked a catalog show with the Creative Memories person behind me!!:D

I have a bunch of booths coming up and some I'll do products (since that was required) and some I'll just do a free show. I truly make it free. I send out their invites for them, I bring all the ingredients, plates, cups, napkins, a couple 2 liters of pop, etc. If they do anything extra, that's their choice. I tell them that they get their friends there and I'll do the rest!!:D
This is what I do too! I made a flyer you all might be able to use.
 

Attachments

I've started doing a $10 gift certificate, worth $25 at their own show.
 
I have always doneWin a FREE show at every booth I've ever did - with great success - huge bookings, etc. However, the last booth I did I also offered 50% more free products (which yes, did come out of my pocket - but I worked the numbers, wasn't bad) if they booked right on the spot.. I had even better success with this.

I'm doing a booth in 2 weeks, and I'm going to off the 50% more free again plus enter the drawing for the "free show". My opinion is this. You are only going to get those "serious" about hosting a show to enter the drawing - thus getting rid of all those people who are just looking for a FREE PRODUCT, and you are going to get those who really want to host to book now for the 50% more in free product.
 
I've always hated those MK "win a free makeover" so I don't do the win a free cooking show I will offer, at fairs, a cooking show where I offer to supply the food. I like the honesty upfront.
 
I explain to everyone as they're entering what a free cooking show means. I start off by saying "Usually a host provides.......etc...... but as the winner of this prize, I will be providing it all for you, but you still get the host benefits which are......" Then, after they walk away, I jot a note or two down about our conversation so I remember who's who. So, I really don't fee.l like I'm "duping" them into a show. I know you what you mean about the "free" makeovers by MK reps, but I feel this is different because I explain it to those entering. It's also on the flyer that I post at my booth. I've had some who change their minds and don't end up wanting to redeem the prize, so then I just pull another name. Some have wanted to pass it onto a friend which is fine. I tell them they can co-host if they're worried about getting a lot of people there. One of the winners from my booth Friday night was really excited and picked ann end of November date for her show, even though she's having a Jewelry party this weekend. She was excited! Woo hoo!!!:)
 
I agree with Becky. There is no dishonesty in win a free cooking show. While they are filling out the slip, I tell them what that means. I booked 6 right on my calendar at my last fair. People are entering that want to do it. They are not only getting the free ingredients, but $15 just for hosting. I am definitely doing that way again. I came away with real leads. It works!! I'm so full now that when I had a cancellation that needed to rebook, we're having to do December or January for a weekend date. Go for it!!
 
carissaz said:
I usually offer a Free Cooking show as "today's special." If you book today . . .

Then I do a seperate drawing, sometimes for a cookbook, sometimes for $25 GC (through me).


I like this idea. I am doing a Taste of Home cooking school in 2 weeks & I think I'll offer this. If they set a date that day, they'll get a free show & I'll pay for the food & bring the plates (app plate & caddy set!), utensils, etc. But I'll also offer a $25 gift cert. through me as an actual prize. Might get people who don't want to do a show, but want to order enter.
 

Frequently Asked Questions

What is a free cooking show door prize?

A free cooking show door prize is an incentive offered to guests at a Pampered Chef event, where one lucky attendee wins a complimentary cooking demonstration hosted by a consultant. This can encourage attendance and engagement at parties or events.

How can a free cooking show door prize benefit my sales?

Offering a free cooking show as a door prize can increase interest in your event, leading to higher attendance. It also provides an opportunity for potential customers to experience Pampered Chef products firsthand, which can boost sales and bookings for future shows.

What are some tips for promoting the free cooking show door prize?

To effectively promote the free cooking show door prize, advertise it in your invitations, social media posts, and during the event. Highlight the benefits of winning, such as learning new recipes and cooking techniques, and showcase popular products that will be featured during the show.

How do I select the winner of the free cooking show door prize?

You can select the winner of the free cooking show door prize through a random drawing at the end of your event. Ensure that all attendees have a chance to enter by collecting their names or tickets during the event, making it a fun and exciting moment for everyone.

Can I offer additional incentives along with the free cooking show door prize?

Yes, you can enhance the appeal of your event by offering additional incentives, such as discounts on products, gift baskets, or exclusive recipes. This can create a more enticing atmosphere and encourage guests to participate actively in your event.

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