Follow up on Bookings or Sales Question

[WendyAebi]

Which do you think you have more influence over? Assume, if you can, that all other things are equal. (You have a decent turnout and you're "on" for your demo, for example) Is it easier for you as the consultant to boost sales or secure bookings?

 

[chefbilyeu]

As a consultant, I think it's easier for me to control bookings, if I have to choose. I think that most people come to a show with a "limit" on how much they can spend. I know that I can control what items I show, offer items that compliment what's on their order, and "sell" the products, but if someone only has $50 to spend, they will only spend $50, for the most part. That can go the other way though too...if someone has $100 to spend, but I don't do a good demo, cross selling, etc, she may walk away with a Scraper, and that's it.

But, back to bookings...I think that I have MORE control over bookings. If my demo is fun, I encourage theme shows, I talk about the host benefits, and then I do a good job at dating them at the end of the night, the bookings will be there. If I don't ask for bookings, I won't get them. But if I don't "sell" any products, people will most likely still buy something. Does that make sense???

 

[rwesterpchef]

I ditto Rebecca. I have much more control over their choice to host a show than I do how much their checkbook will permit them to spend.

 

[its_me_susan]

But, back to bookings...I think that I have MORE control over bookings. If my demo is fun, I encourage theme shows, I talk about the host benefits, and then I do a good job at dating them at the end of the night, the bookings will be there. If I don't ask for bookings, I won't get them. But if I don't "sell" any products, people will most likely still buy something. Does that make sense???

Would you please share some of the exact phrases you might use when checking someone out?