Farmer's Market- Experiences, Anyone?

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Discussion Overview

The thread centers around participants sharing their experiences and strategies related to setting up booths at Farmer's Markets. Various approaches to product selection, promotional tactics, and lead generation are discussed.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions reserving a spot at a local Farmer's Market and plans to offer cash and carry items, along with a drawing for a free show or cookbook.
  • Another participant shares that their sister director has had good success at a different Farmer's Market and plans to inquire about her strategies.
  • One participant discusses their booth setup, which includes displaying new products, past catalogs, and a drawing, noting that the size of the drawing slip is important for engagement.
  • Another participant expresses interest in using discontinued vegetable peelers for cash and carry sales.
  • One participant emphasizes that Farmer's Markets are more beneficial for generating leads than for direct sales, sharing their approach of offering coupons and recipes instead of cash and carry items.
  • Another participant plans to showcase products that complement produce, such as salad spinners and tomato knives, and will include catalogs and hostess specials at their booth.
  • One participant asks for examples of booth setups and expresses a desire to ensure they are on the right track with their own plans.

Areas of Agreement / Disagreement

Views differ on the effectiveness of cash and carry items versus lead generation strategies, with some participants focusing on sales while others prioritize bookings and recruiting.

Contextual Notes

Participants share personal experiences and strategies based on their individual setups and local market conditions.

Who May Find This Useful

Consultants looking for insights on booth setups and promotional strategies at Farmer's Markets may find the shared experiences helpful.

mrssyvo
Messages
1,929
Since I just moved to this area, I reserved a spot at the Farmer's Market in Crown Point for the Summer- It was only $100 for the entire Summer. I am taking every other Saturday, and opened it up to other consultants the rest of the time.

Do any of you have any experience with Farmer's Markets ? I have some ash and carry. I am only doing those items that I do not really need a warrant for- season's best, quick-cut knives, etc. I want to have a drawing of some sort- probably for a FREE show, or cookbook (Season's Best) but I would like to find out what works, what doesn't.
 
My sister director does the Farmer's Market in Mokena every summer and has good success. I'll have to ask her what she does.
 
  • Thread starter
  • #3
Thanks, deb
 
I'd maybe consider some discontinued vegetable peelers off the current outlet for cash and carry.
 
I just setup a booth and show new products, have some (past) catalogs available for looky-loos, and some staples (Ultimate Manodline, Cutlery, a skillet of each type, linens, and either the Trifle Bowl or the Deep Covered Baker. I also setup a tool turnabout, plus a starter kit with a Help Wanted sign.

More important is some kind of drawing. I do this each week; my drawing was not good this past week--had a full-sheet sized drawing slip. Needs to be 1/4 sheet sized.

LISTEN TO THE "MEET THE PUBLIC" CD -- lots of awesome tips and ideas.
 
I think this is a great Idea, I am hoping I can get mine set up with just the starter kit...
 
I always find Farmer's Markets are better for leads than they are for sales.

Trish in Texas
Independent Consultant
 
I don't take cash and carry items since I'm there for booking/recruiting leads. What I do give out is recipes with my $10-20 coupon on it (asking referrals, and I tell them, they can refer themselves.) Last year, working 2 days, filled my entire summer along with 5 recruits.

Hints:
~ have a raffle (this is what I do instead of cash and carry), they like FREE stuff!
~ don't stand behind the table...set up your table so they can freely come in and browse
~ have the specials on site with a flyer (I make my own...simple wording - too many words, they won't read it)
~ I will stand at the front asking everyone walking by if they want a great coupon that they can use with they purchased Farmer's Market vegetables, etc.

Good luck~
 
  • Thread starter
  • #9
Ginny, Is that Great coupon, or great recipe? Also, would you post an example of the flyer you post?
 
I was wondering if anyone had any photos of there booth set up, I have a foot in the door now, a spot is 20.00 then 15 for every week after that. I have an Idea of what I would like, just would like to see is I am the right trail.
Cheers
 
  • Thread starter
  • #11
I will be working on that this week. My plan is to take product that will fit nicely with produce- such as salad spinner, tomato knives, mandoline, etc. Also, outdoor serving pieces, party sticks, etc. I will have catalogs, of course, but my table will concentrate on those products, also, hostess specials, and New Consultants kit.
 

Frequently Asked Questions

What is the "Farmer's Market" experience offered by Pampered Chef?

The "Farmer's Market" experience by Pampered Chef is a themed event that focuses on fresh, seasonal ingredients typically found at local farmers' markets. It includes cooking demonstrations, recipe sharing, and tips on how to incorporate fresh produce into everyday meals, all while showcasing Pampered Chef products that enhance the cooking experience.

How can I host a "Farmer's Market" event?

To host a "Farmer's Market" event, you can reach out to your Pampered Chef consultant to help you plan the event. Choose a date, gather your friends and family, and decide on a menu that highlights seasonal ingredients. Your consultant will guide you through the process, including product demonstrations and recipe ideas.

What types of recipes are typically featured in the "Farmer's Market" experience?

Recipes featured in the "Farmer's Market" experience often include fresh salads, vegetable-based dishes, and seasonal desserts. Examples might include a summer vegetable stir-fry, a fresh fruit salad, or a homemade salsa using local tomatoes. The focus is on simplicity and maximizing the flavors of fresh ingredients.

Can I customize the "Farmer's Market" experience for my guests?

Absolutely! The "Farmer's Market" experience can be tailored to fit the preferences and dietary needs of your guests. You can choose specific recipes, highlight certain seasonal ingredients, and even incorporate local produce from your area to make the event more personal and engaging.

What Pampered Chef products are recommended for a "Farmer's Market" event?

Recommended Pampered Chef products for a "Farmer's Market" event include tools for chopping and slicing, such as the Chef's Knife and the Food Chopper, as well as cookware like the Rockcrok® or the Stoneware. Additionally, items like the Mix 'N Chop and the Salad Chopper can help prepare fresh ingredients quickly and efficiently.

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