Fair Bookings... What to Do Now? (A Little Vent Too)

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Discussion Overview

This thread explores the challenges faced by participants in following up with potential leads from vendor fairs. Participants share their experiences and strategies regarding communication with individuals who initially expressed interest in hosting shows but have not responded to follow-up attempts.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant shares their experience of receiving eight positive responses from a vendor fair but struggling to get any follow-up communication despite multiple attempts.
  • Another participant, identifying as a consultant, mentions the importance of persistence in following up, citing a personal experience where a lead eventually booked a show after several months of calls.
  • One participant suggests that it is common for leads not to return calls and emphasizes the need for consultants to take the initiative in reaching out.
  • Another participant describes a strategy of informing leads about winning a drawing to encourage callbacks, noting that this approach has led to successful bookings.

Areas of Agreement / Disagreement

Views differ on the effectiveness of follow-up strategies, with some participants advocating for persistence while others acknowledge the frustration of non-responses. No clear consensus emerges on the best approach to take.

Contextual Notes

The discussion reflects personal experiences and strategies related to lead follow-up in the context of Pampered Chef vendor fairs, without implying any official guidance or policies.

Who May Find This Useful

Consultants seeking insights into handling follow-up communications with potential leads from vendor fairs may find this discussion relevant.

ginamkiely
ginamkiely
Messages
851
Hi everyone...

I got 8 YES's from my vendor fair of people that wanted to have a show. One person was so happy to meet me because she was looking for someone to do a PC show...

I've called them each 2 times, the people i only had e-mail addresses for i e-mailed them twice as well. NOT ONE RESPONSE!!

I don't get it, if you didn't want to have a show, why did you tell me to call you the next day?? I gave everyone the benefit of the doubt with Thanksgiving and called the following week again.

What should i do now? Should I send them a note? Should I call again? I'm not giving up on this, but it's frustrating the you know what out of me!
 
Keep calling them until you get an answer. Make sure you are happy, excited and let them know it is okay to change their mind and that you will keep calling until you hear back from them because it is your job to do that. Keep track of when you call (morning, afternoon, evening, weekday, weekend) and try to call at different times.
 
Don't give up yet Gina - I had people I met at a fair in late July - one finally booked a show for January and thanked me for my persistence in following up with her (she didn't book officially until Nov. 1st) - I did call about once a month.
 
ginamkiely said:
Hi everyone...

I got 8 YES's from my vendor fair of people that wanted to have a show. One person was so happy to meet me because she was looking for someone to do a PC show...

I've called them each 2 times, the people i only had e-mail addresses for i e-mailed them twice as well. NOT ONE RESPONSE!!

I don't get it, if you didn't want to have a show, why did you tell me to call you the next day?? I gave everyone the benefit of the doubt with Thanksgiving and called the following week again.

What should i do now? Should I send them a note? Should I call again? I'm not giving up on this, but it's frustrating the you know what out of me!
Click to expand...


No one will call you - if they do, consider it a gift from God! However, continue to call them - eventually you will get through to some of them - and some of those that you get through to will book.:thumbup:


It's just the way it works (no one returning calls) - not sure why. But I go by the rule "It's not their job to call me, it's my job to call them." When I say that to myself 100 times, then I don't get so frustrated with no callbacks!;)
 
When I have made calls for leads from fairs and I end up with a message, I have said something like "Hi, this is Laurie with the PC. We met at.... I just wanted to call and let you know you had won the drawing. You can reach me until 9pm this evening at xxx-xxxx or I will try again tomorrow. I look forward to hearing from you."

Granted, I do a drawing to get people fill out the forms. I have had people call back, because they wanted to see what they had won. Most times I was able to get them booked. However, I am still making calls from a booth I had in May.

So like others have said, don't give up until they tell you not to call anymore or they are not interested.
 

Frequently Asked Questions

What are fair bookings in direct sales?

Fair bookings refer to the practice of securing a reasonable number of party bookings from a single event or demonstration. This ensures that the consultant has a steady stream of potential sales opportunities and helps maintain their business momentum.

How can I increase my chances of getting fair bookings?

To increase your chances of getting fair bookings, focus on building strong relationships with your guests, showcasing the products effectively, and offering incentives for booking a party. Additionally, follow up with attendees after the event to remind them of the benefits of hosting their own party.

What should I do if I’m not getting enough bookings?

If you’re not getting enough bookings, consider evaluating your approach. Ask for feedback from guests about what they enjoyed and what could be improved. Additionally, try to diversify your outreach methods, such as using social media or hosting themed events to attract more interest.

How can I handle disappointment when bookings don’t come through?

It’s natural to feel disappointed when bookings don’t materialize. Allow yourself to vent and express your feelings, but then refocus on your goals. Analyze what went wrong, learn from the experience, and develop a new strategy to improve your booking rates in the future.

What are some common mistakes to avoid when seeking fair bookings?

Common mistakes include being too pushy with guests, not providing enough information about the benefits of hosting a party, and failing to follow up after the event. It’s important to strike a balance between enthusiasm and respect for your guests’ decisions, ensuring they feel comfortable and informed.

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