Do You Think It's Important to Feature UPampered Chefoming Guest Specials?

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SUMMARY

The discussion centers on the importance of featuring guest specials in Pampered Chef promotions. Participants express varied opinions, with some prioritizing host specials over guest specials due to their lower perceived value, typically between $8-12. Others argue that guest specials can be effective booking tools, especially when they offer significant discounts or are tied to popular products. The consensus suggests that while guest specials may not be a primary focus, they can still play a role in motivating hosts and guests under certain circumstances.

PREREQUISITES
  • Understanding of Pampered Chef's host and guest special programs
  • Familiarity with direct sales strategies and booking techniques
  • Knowledge of promotional materials and their design for events
  • Experience in coaching hosts for successful shows
NEXT STEPS
  • Research effective direct sales strategies for promoting host specials
  • Explore design techniques for promotional materials in direct sales
  • Learn about customer engagement tactics during cooking shows
  • Investigate the impact of discounts on customer purchasing behavior
USEFUL FOR

Direct sales consultants, Pampered Chef representatives, and anyone involved in event marketing and customer engagement strategies.

PampChefJoy
Gold Member
Messages
1,813
Working on a new design of DYLAB... I've only been highlighting the host specials up until now. Is it important to feature the guest special of the upcoming months too?
 
Personally, I do not. The value is usually around $8-12 or less. My goal is bookings, not guests at shows....need a show to have guests AT, right? ;)The Guest special comes into play when I start host coaching- when I give her outside order forms, etc., and then of course for sales AT THE SHOW. But I'm not exceedingly busy with live shows right now, so maybe someone else plays it different. :D
 
esavvymom said:
Personally, I do not. The value is usually around $8-12 or less. My goal is bookings, not guests at shows....need a show to have guests AT, right? ;)

The Guest special comes into play when I start host coaching- when I give her outside order forms, etc., and then of course for sales AT THE SHOW.

But I'm not exceedingly busy with live shows right now, so maybe someone else plays it different. :D

I agree. (and I have 9 cooking shows and 2 catalog shows in July) The guest special isn't even on my radar until I'm coaching my host. It doesn't come into play at all when I'm talking future bookings.
 
  • Thread starter
  • #4
Good to know... thanks! I hadn't ever thought much about it before but someone mentioned it in the survey so I thought I'd see what others though. There's so little real estate on a sheet of paper when you're trying to put all that stuff on there... I'd rather not give it up to something that people won't find valuable.
 
ChefBeckyD said:
The guest special isn't even on my radar until I'm coaching my host. It doesn't come into play at all when I'm talking future bookings.

Agreed! :)
 
I actually delete it in my newsletters. Prefer to focus on Host Specials.
 
pkd09 said:
I actually delete it in my newsletters. Prefer to focus on Host Specials.

So do I! :D
 
Host special is all I need. Thanks for asking!
 
I disagree. I have had lots of hosts book according to the guest special and some could care less about the host special. Their thinking is that their friends will spend more and then they can get more free.
 
I just got some little 30 per page stickers that have the guest specials on them, with a picture. I am adding those to the invitations so that ALL of the guests invited will know that they can get that special just by spending only $60. I am also adding them to the front cover of my manila folders that I have their catalog and order form in.
 
The only time I really want feature an upcoming guest special is when it is 20% off a collection. Some of my customers are looking for those to complete certain collections at a discount and doubles as a host special with hosts being able get unlimited items at up to 50% off. Pampered Chef hasn't done one of those in a while though. I do, however, usually leave the current month's special, whatever it is, in my newsletter.
 
BethCooks4U said:
I disagree. I have had lots of hosts book according to the guest special and some could care less about the host special. Their thinking is that their friends will spend more and then they can get more free.

Yes, I've had more repeat hosts book according to the guest special than the host special. For that very reasoning, that folks will try to hit $60 for the guest special.
With new hosts, it hasn't seemed to matter one way or another.
 
I only focus on host bonus... unless it is a 20% off deal or "sale" like the August one coming up... Once we have the show then go for the guest special. That does seem to drawn them in. I make my own invites and add the guest special to that...
 
I think the guest special motivates SOME hosts but not most, unless it is a special or a sale on a collection. The DYLAB is to motivate current hosts by showing what they could get for 60 percent off if their FRIENDS book. It is a booking tool. Unless she's going to spend $60 on that item, the guest specials usually don't mean much.
 
I have a show this week where the host seemed unexcited. I showed her the collapsible bowl. She was thrilled and is telling everyone about it, encouraging them to come and place a big order. So I think it depends on the situation and the special.
 
chefgirlrd said:
I have a show this week where the host seemed unexcited. I showed her the collapsible bowl. She was thrilled and is telling everyone about it, encouraging them to come and place a big order. So I think it depends on the situation and the special.

Exactly my point. Sometimes a host is more excited about a guest special. I had a June host just tell me that she wished she had waited until July so she could have gotten the collapsible bowl. I also use the guest special as a booking tool with my hosts and did in this case too. "Let's get a booking for July and then you can use your discount and the past host special and get that." or if it's a per cent off special "when you order at your friend's party you get an extra 10% off of that because you just had a party".

I like my potential hosts to see the whole big picture. What can she get and what can she excite her friends with? I do find though that usually the host books when it is a good date for them and these specials are just a bonus.
 

Frequently Asked Questions

Why is it important to feature upcoming guest specials in Pampered Chef?

Featuring upcoming guest specials is crucial because it creates excitement and anticipation among your guests. It encourages them to attend your party, knowing they can take advantage of exclusive deals. This can lead to higher sales and increased engagement during your event.

How can I effectively promote upcoming guest specials?

You can effectively promote upcoming guest specials by highlighting them in your invitations, social media posts, and during your presentations. Use visuals, such as images of the products on special, and share testimonials from previous customers to generate interest and excitement.

What types of guest specials should I feature?

Feature a variety of guest specials, including discounts on popular products, limited-time offers, and exclusive items only available during the party. Highlight any bundle deals or promotions that encourage guests to purchase more items, as these can significantly boost sales.

How do guest specials impact my sales performance?

Guest specials can significantly impact your sales performance by incentivizing guests to make purchases they might not have considered otherwise. When guests see the value in the specials, they are more likely to buy, leading to increased sales and potential bookings for future parties.

Should I remind guests about the specials during the party?

Yes, you should definitely remind guests about the specials during the party. Reinforcing the value of the specials throughout the event keeps them top of mind and encourages guests to take action before the opportunity expires. This can lead to last-minute purchases and increased overall sales.

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