Do Mailings Really Help Get Bookings/ Orders

[amand221]

I started my Pampered Chef business back in the Fall and was wondering if mailing out the small New Products catalog to all my old customers would really result in bookings and/or online purchases. Have people had much success with these types of mailings? Just curious.

~Amanda

 

[vwpamperedchef]

You have to follow up with every single mailing. I must have spent about $40 in stamps, I did some follow ups, but nothing ever became of it. HTH

 

[chefjeanine]

Mail only those items you plan to follow-up with a phone call. . .or it's likely a waste of time, effort and postage. That's why some people just mail out a few at a time.

Mail 20 catalogs (or a number that is comfortable for you) in one week and call those people the next week when you are mailing out the next 20. If you do this, I think you'll find a great deal of success!

 

[cathyskitchen]

Mine do result in orders and occasionally a booking, but I think it's because I'm in front of my "preferred customers" all the time - I send a monthly email, I send my past hosts the new product mini catalog each season (every 6 months) and I keep in touch when big promotions come out. It's all about consistency and the follow-up, like Vanessa said. You may not see results immediately, but down the road, it could pay off big time.

 

[lkprescott]

Nope... I've heard (from folks in my cluster) that mass mailings of any kind just don't work.

 

[ChefBeckyD]

The only time a mailing works is when it is followed up with a phone call.

Marketers who mass-mail know that there is a 2-3% response to a mass mailing - those aren't good percentages when what you are doing isn't really that mass to begin with!

 

[stacywhitlow]

Mail only those items you plan to follow-up with a phone call. . .or it's likely a waste of time, effort and postage. That's why some people just mail out a few at a time.

Mail 20 catalogs (or a number that is comfortable for you) in one week and call those people the next week when you are mailing out the next 20. If you do this, I think you'll find a great deal of success!

That is a good system for following up.

 

[wadesgirl]

They only work if you put the effort back into it. I mailed out mini catalogs to every on my "follow-up" list along with the March and April specials. I'm still working on following up with them. These were people who were interested in having party but wanted me to check back with them.

 

[buckeyefan08]

Just a reminder... Postage is going up! If you do these types of mailings frequently you'll want to stock up on the forever stamps!!

 

[sarahlegare]

Mail only those items you plan to follow-up with a phone call. . .or it's likely a waste of time, effort and postage. That's why some people just mail out a few at a time.

Mail 20 catalogs (or a number that is comfortable for you) in one week and call those people the next week when you are mailing out the next 20. If you do this, I think you'll find a great deal of success!

That's a great system!!