Did Morning After Calls Really Help Boost My Direct Sales Business?

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Discussion Overview

This thread explores participants' experiences with Morning After Calls (MAC) and their impact on direct sales business. Several users share personal anecdotes about their calls, while others express uncertainty or seek advice on best practices for making these calls.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares a positive experience with MAC, noting increased engagement and bookings after making calls following a successful show.
  • Another participant mentions trying MAC but felt that guests were uninterested, leading to a halt in their calls. They express uncertainty about the timing and approach for making these calls.
  • A different participant describes their method of personalizing calls by referencing orders and conversations from the show, which they found effective in fostering connections.
  • One participant reports success with Out Of Business (OOB) calls, resulting in a catalog show, highlighting the potential benefits of follow-up calls.
  • Another participant discusses using both MAC and Morning After Emails (MAE) to engage with hosts and guests, indicating a dual approach to follow-up communication.
  • Some participants inquire about the effectiveness of emails, with mixed responses regarding engagement and follow-up strategies.

Areas of Agreement / Disagreement

Views differ on the effectiveness of MAC, with some participants sharing positive outcomes while others express challenges or uncertainties in their experiences. No clear consensus emerges regarding the best practices for making these calls.

Contextual Notes

Participants share a variety of personal experiences with MAC and related follow-up strategies, reflecting different levels of comfort and success in engaging with customers post-show.

Who May Find This Useful

Consultants looking to explore different follow-up strategies or seeking insights into the experiences of others regarding MAC and customer engagement may find this discussion relevant.

melindag
melindag
Messages
299
:) ok! I'm a believer now! Morning After Calls (MAC) really work! I've been reading on all the loops, and listening to more than one tape that has talked about them...and I've never been a great telephone person anyway...the procrastinator in me always finds a reason to not make those calls! But NO MORE!

I had a great show last night.....sales are so-so right now, lot of orders still pending, but can I just share with you the powerful mix of my own enthusiasm, with a really friendly, fun group....and then sitting down today and commiting to make those phone calls! I came home pumped, and now I am re-pumped!!!

Out of the 6 phone calls I made, I added 4 more people to my newsletter mailing list, and also got a booking for November, and possibly planted to a future potential recruit. She'd be awesome, and I will be seeing her again in November and look forward to building a friendship with her....turns out she is married to someone I have known since we were babies!

The person who booked a show told me she has been to many PC shows, and she never had as much fun as she did last night. i was so incredibly flattered to hear that. She loved my why bag, and even told me she wanted to hug me when I teared up talking about my daughter with the Celebrate plate! (my emotions really caught me by surprise last night)

I will never miss doing MAC calls again.....I think it was good for the guests to reconnect with me again today, and it was definitely good for me personally and professionally.

My show was really fun to do last night, and it was fun to talk with everyone again today!

Melinda
 
Way to go, Melinda! I tried doing these calls after my second show, but I could tell as I was doing them that the guests were wondering why I was calling & sounded like they just wanted to get off the phone so I stopped calling. What do you say when you start the calls? Also, when do you call people? I wasn't sure if I had a Thursday evening show when to call on Friday. They'd be at work during the day & I don't want to bother people on a Friday night. What about if I have a Friday show? I know I sound like I'm talking myself out of it (ok-that's what I've done in the past!) but if I'm trying to get more business by the calls, then I don't want to bother people when I call by calling on the weekend, etc. Any advice?
 
  • Thread starter
  • #3
I did my calls this evening because that's what fit my schedule for the day....my morning was filled with standing in the rain at my son's baseball game! :D

Each conversation was different - but what I did was, enter the orders into Pampered Partner this morning, and then before I called, I reviewed their order and reviewed their door prize slip. Because people's faces and conversations that I had were fresh in my mind from last night, I was immediately able to recall specific things with each person to truly personalize the call. Always a part of each conversation is thanking them for their order, thanking them for coming to the show, asking them if there was something in particular they enjoyed....etc.

The first person I called, was the host's sister (and the one I'm calling a potential seed planted) - she was awesome last night - she pretty much taught a stoneware and cookware segment all by herself! And this afternoon, I learned from my mother that this girl is actually married to someone I have known since I was literally a baby! So of course, I made sure to let her know about this connection and the many other connections I have to her, unbeknownst to us both last night! We had a great conversation. And I look foward to staying in touch with her in the future.
I want her on my team!

My second call was to a friend who came with the girl above. I not only thanked her for her order, etc...she also had a customer care need, that I tried to resolve for her - she ended up joining my preferred customer/newsletter mailing list.

The next call was to someone who placed an order for $127!....so you know, I of course worked into my conversation the possibility of her hosting a show in the future! :rolleyes: She declined, but we continued to have a great conversation and she joined my mailng list...so - who knows what the future may bring with her!

Next call.....resulted in a booking. This girl and her husband both were at the show and were the ones who told me how much they enjoyed it compared to some others they had been to. They have some health/dietary needs so we talked alot about recipes, cookbooks and how PC products could help them. We're doing a show in november and we're gonig to feature the Its Good For You cookbook. I can't wait!

So....hopefully that gives you an idea of how my calls went, and what I said.....enthusiasm, first and foremost - thanking them for their presence, their order, their participation...offering any additional services - but most importantly I think it helps that I invite every one of them into a friendship with me.

Melinda
 
I have not done these yet, but I did OOB calls from my first show last week and I got a catalog show out of it! So you never know!
 
  • Thread starter
  • #5
YAY! way to go!
Melinda
 
congrats and why bagi have to do these better!!!! way to go! what is a why bag?
 
  • Thread starter
  • #7
Its a bag that contains items identifying Why you do/'enjoy the pampered chef business. There's a thread under the Recruiting forum for it. I don't know how to put a link here to that thread.....
 
I do MAC and MAE.. or Morning after emails to not only my host, but the guest as well!!!!! Keep up the good work!!!
 
Do you get a good response from the e-mails, Leah? I e-mailed a few people one by one almost two weeks ago and haven't heard back from anyone!
 
I sort of tag team them.. after I email them.... I wait a couple of days and if I haven't heard from them... I call them as well but on the whole I get a really good response back from it.
 
I send out e-mails and RARELY get any response from them. I am probably not pushing the right button and sending my e-mails to a different folder in my e-mail, LOL!!
 

Frequently Asked Questions

What are Morning After Calls in direct sales?

Morning After Calls are follow-up calls made to potential customers or leads the day after a presentation or event. The purpose is to reconnect, answer any questions, and encourage them to make a purchase or join your team.

How do Morning After Calls help boost sales?

These calls create a personal touch and show your commitment to customer service. They help clarify any doubts, reinforce the benefits of the products, and can lead to increased conversions as customers feel valued and supported.

What should I say during a Morning After Call?

During the call, start by thanking the person for their time, ask if they have any questions about the presentation, and highlight key products or offers. Be sure to listen actively and address any concerns they may have.

How often should I make Morning After Calls?

It's beneficial to make Morning After Calls consistently after every presentation or event. This practice helps maintain engagement with your leads and can significantly improve your follow-up success rate.

Are there any best practices for making effective Morning After Calls?

Yes, some best practices include preparing a script, being enthusiastic and positive, keeping the conversation focused on the customer’s needs, and following up with a thank-you message or email after the call.

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