Did a Bridal Fair, Now I Waited Too Long

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Discussion Overview

The thread discusses a participant's experience following up with leads from a bridal fair after a delay due to personal issues. Participants share their thoughts on how to approach these leads and the appropriateness of apologizing for the delay.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares that they received about 100 leads from a bridal fair but faced personal challenges that delayed follow-up.
  • Another participant suggests simply explaining the delay and expressing a desire to help with wedding plans, noting that it is not too late to reach out.
  • Several users mention that there is no need to apologize for the delay and encourage just reaching out to reconnect.
  • One participant expresses empathy for the original poster's situation and suggests being honest about personal matters while following up with leads.

Areas of Agreement / Disagreement

Views differ on whether an apology is necessary, with some participants advocating for no apology while others suggest acknowledging the delay.

Contextual Notes

The discussion reflects personal experiences and opinions regarding follow-up strategies in a business context after a significant delay.

Who May Find This Useful

Consultants who have experienced delays in follow-up with leads or are seeking advice on reconnecting with potential clients may find this discussion relevant.

pinkunicorn
pinkunicorn
Messages
19
Ok, so beginning of February I did a bridal fair and got about 100 leads. Some have close wedding dates, some not so much. Then there are a bunch who indicated they'd love to have a show well before their wedding date.

BUT...I had family issues shortly after the fair and have been unable to do business during the past few weeks.

I need to call my leads and am ready to do so. Any ideas on what to say to them since it's been so long?
 
Just explain that you're sorry it's been so long since you've made contact and if they're still interested you would love to offer to help them set up a show/registry/shower..etc.

It's not too late. I was at a fair once and talked to a lady from Watkins, she didn't call me back for 6 months. It'll be fine.
 
Oh my, that's not too late at all! Just call them--no need to apologize to them!
 
I agree with Deb - not too late at all! No need to apologize, just tell them it was nice meeting them at the XX Bridal Fair and you wanted to follow up with what you talked to them about (Bridal Shower, Registry, Cooking Show, whatever). Good luck!
 
Hi there! Thank you for sharing your experience at the bridal fair and for reaching out for advice. First of all, I'm sorry to hear about the family issues you've been dealing with. I hope everything is starting to settle down for you now. As for your leads, it's understandable that you haven't been able to follow up with them sooner. Life happens and sometimes we have to prioritize other things. My suggestion would be to reach out to them and apologize for the delay in getting back to them. Let them know that you have been dealing with some personal matters but are now ready and excited to help them with their wedding plans. You could also offer them a special deal or promotion as a way to make up for the delay. I'm sure they will appreciate your honesty and understanding. Best of luck with your follow-ups and I hope you have a successful and fulfilling experience with your leads!
 

Frequently Asked Questions

What should I do if I feel like I waited too long to follow up with leads from the bridal fair?

It's never too late to follow up! Reach out to your leads with a friendly message or email, reminding them of your conversation at the bridal fair. Express your excitement about their wedding plans and offer any assistance they might need with their kitchen needs. A personal touch can reignite their interest.

How can I effectively re-engage potential customers from the bridal fair?

Consider sending a personalized follow-up message that includes a special offer or promotion exclusive to bridal fair attendees. You can also share helpful tips or recipes related to their wedding planning. Engaging them with valuable content can rekindle their interest in your products.

Is it common for people to take time before making a purchase after a bridal fair?

Yes, it's quite common for couples to take their time after a bridal fair. They may be busy with wedding planning and need time to consider their options. Patience is key; following up at the right time can help you stay on their radar without being pushy.

What should I include in my follow-up communication?

Your follow-up communication should include a warm greeting, a reminder of your previous interaction, and an invitation to explore your products. You might also want to include a link to your website or an online catalog, as well as any current promotions or discounts that might interest them.

How can I prevent feeling like I waited too long in future events?

To avoid feeling like you waited too long in the future, set a follow-up schedule immediately after the event. Aim to contact leads within a few days while the event is still fresh in their minds. Keeping a list of leads and reminders can help you stay organized and proactive in your follow-up efforts.

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