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Pampered Chef: Connecting with Customers

  1. raebates

    raebates Legend Member Staff Member

    I recently attended a training event about marketing. One of the things the facilitator stressed was connecting with your customers regularly. She said this:

    The one who shows up the most sells the most.
    She suggested a short weekly email and a monthly mailed newsletter. Now, since The Pampered Chef offers a fantastic e-newsletter, I figure that will do for my longer, monthly communication.

    I got to thinking about a weekly email. The HO offers those customer connection emails. One of them is blank, so it's easy to add your own content. I plan to share recipes, general food tips, and such, then use the sales/booking/recruiting ones they offer every six weeks or so. I sent an email out to every one of the people who receive my e-newsletter, inviting them to sign up for the weekly blast. In just 48 hours I had a couple dozen people who wanted to get that. Sent my first one out last Monday. It was just one of the PC recipes I'd copied and pasted into the email.

    Then, I got to thinking about the paper thing. I used to send out my own monthly newsletter before I signed onto the e-newsletter. At that time I also offered a paper newsletter to those who didn't have/use email. When I stopped I was sending out 53. I decided I could easily grab some of the info from the e-newsletter and print that out for my USPS customers. So, I sent out another invitation. This one was in print. I explained that I had decided to start back up with my printed newsletter. If they want to receive it they'll have to contact me; I gave them several options for doing that. Those went out yesterday.

    Finally, I discovered that one of the men at the meeting sends out half-birthday cards. For example, this month he sent cards out to every client whose birthday is in November. I think that's brilliant. It's a way to stand out. I get oodles of cards/emails from businesses on or near my birthday (which happens to be in November), but very few in May.

    I have had a birthday club for a couple of years. People sign up on Birthday Alarm, and BA reminds me when their birthdays are coming up. I've been sending happy birthday emails to those people. I printed out that list and put their birthdays in CC. I have a SendOutCards (SOC) account, so I created a half-birthday postcard. I've set it up to send out cards on the first of the month. I've already added May and June contacts (those whose birthdays are in November and December). The May cards should go out tomorrow.

    I also sent out an email today to all of my past hosts. I told them I was updating my files and asked for their birthdays. In just a few hours I've added over a dozen birthdays to CC. Each month I will check for half-birthdays by printing out a list of birthdays for the corresponding month. I'll update my SOC contacts and arrange for those cards to be sent. I also plan to ask each host at closing for his/her birthday, so I can automatically add those.

    I'm feeling very productive. Actually, I feel like I'm getting a bit of a head start on NC.

    Now, PC is my main job. I realize that this might not work for those doing PC alongside a full-time job. Still, you might find something in this that you want to add.
    May 13, 2015
    Jasmine and chefjeanine like this.
  2. chefjeanine

    chefjeanine Senior Member Gold Member

    Thanks for the ideas, Rae. If you have time, please return to this post and let us know what kind of response you're getting.
    May 14, 2015
  3. byrd1956

    byrd1956 Senior Member Gold Member

    WoW! You are very productive! I could not imagine being able to keep up with all of it even if I didn't work full-time along with PC. You have given all up part-timers food for thought. Thank you.
    May 14, 2015
    raebates likes this.
  4. raebates

    raebates Legend Member Staff Member

    Byrd1956, the half-birthday thing took a bit of time to set up, but I expect it to be pretty easy to keep going. Send Out Cards allows me to automate most of it.

    ChefJeanine, I've had lots of people get back to me with their birthdays. The cards for November birthdays went out on Thursday. I've already had one person contact me with an order. So far only 1 person has let me know they'd like to receive the mailed version of the newsletter. But, I plan to allow new people to sign up in the future.
    May 16, 2015
    byrd1956 likes this.
  5. chefjeanine

    chefjeanine Senior Member Gold Member

    Thank you, Rae. I need to be MUCH more proactive. After 14 years in the business, I've become way too complacent.
    May 19, 2015
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