Can a Last Minute Reminder Email Boost Sales in a Crunch?

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Discussion Overview

This thread explores the experiences of participants regarding the effectiveness of sending last-minute reminder emails to boost sales at the end of the month. Several participants share their personal outcomes and feelings about these strategies.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shared that sending a reminder email resulted in significant last-minute orders, including a large order from a friend.
  • Another participant mentioned successfully securing a $500+ catalog show after receiving inquiries from contacts.
  • A different participant expressed excitement about a last-minute order for over $300, which turned into a mini show for the customer.
  • One participant noted the unpredictability of shows, highlighting that some planned events can flop while last-minute opportunities arise unexpectedly.
  • Another participant expressed frustration about pending payments from customers, indicating a negative experience with last-minute sales.
  • One participant mentioned receiving two orders for a specific product, with mixed follow-through from customers.
  • Several participants expressed appreciation for being remembered by customers for their needs, indicating a sense of community connection.

Areas of Agreement / Disagreement

Views differ among participants regarding the effectiveness and reliability of last-minute sales strategies, with some expressing positive experiences and others highlighting challenges.

Contextual Notes

The thread reflects a range of personal experiences related to sales tactics among Pampered Chef consultants, focusing on the impact of communication with customers at critical sales periods.

Who May Find This Useful

Consultants looking to understand different approaches to last-minute sales and the varied outcomes that can arise from such strategies may find this discussion relevant.

L
lorilynn95
Messages
50
I was only $123 away from $2500 in sales this month - and I really wanted to hit that. So on Tuesday I sent out the reminder email to all of my contacts about the mother's day special.
I got 1 Trifle bowl order and someone else emailed me back with a phone number of a friend who wanted to order.
I called the friend - she wanted a lg bar pan & something else. I sent her to my pws and she entered it all in - but did not like the idea of paying 10.00 for shipping! So I suggested she check with some friends to see if they could come up with 75 more dollars - then they could all just pay 4.25 shipping. (I added my friends Trifle bowl to her order as well). She ended up getting $200 in orders and ordered $130 herself!!! :D

I've never sent out a blanket email near the end of the month - i've only done the newsletter at the beginning of the month. It's exciting to know - I can do it in a crunch!!! WAHOO!!!!
 
Good for you! I had a few people contact me in the past week or so, so I was able to put in a $500+ catalog show today. Love those :)
 
Congrat's to both of you!
 
Okay, so I was all ready to close out the month. It kind of fell apart on me, but that happens. Next month's looking good. Then I get an order for over $300 worth of stuff just a few minutes ago. She's getting things for a retreat she's heading. Woo hoo! We turned it into her own little show. She got some of her stuff free. She's excited and so am I.
 
  • Thread starter
  • #5
congratulations on your last minute shows too, Rae!i think its awesome that these 'shows' just come together so quickly! And some of them that we put so much time and effort into...just flop! I know this won't always be the case...but it was definitely pretty cool!
 
Congrats to both of you! What a fab way to end the month!
 
I turned one in too ... but with FOUR customers still owing me payments. Either they'll pay me or I'll send it back. Frustrating and I HATE milking the last minute. I'll NEVER do this again!
 
I got one too....2 people wanted the Trifle Bowl (although only one has actually followed through. The other is 'flaky'- she's done this before. HER loss) and my neighbor ordered $75 in stuff. :) I'm especially happy because it means I'm active for the month! pheww!! cutting THAT close.
 
I'm often amazed at the number of people who just call or email with a big order. I'm glad though, that after 6 years in this business people think of me when they need something.
 
it's a great testament when you get a call like that Rae =)
 

Frequently Asked Questions

Can a last minute reminder email really boost sales?

Yes, a last minute reminder email can effectively boost sales by prompting customers who may have forgotten about a promotion or event. It serves as a gentle nudge, reminding them of the opportunity to purchase before it expires.

What should I include in a last minute reminder email?

Your reminder email should include a clear subject line, a brief description of the offer, a sense of urgency (like a countdown or limited availability), and a direct call-to-action that encourages immediate purchases.

How soon before an event should I send a reminder email?

Ideally, you should send a reminder email 24 to 48 hours before the event or promotion ends. This timeframe allows customers to take action while the offer is still fresh in their minds.

Can personalization in the reminder email increase its effectiveness?

Absolutely! Personalizing the email by addressing the recipient by name and tailoring the content to their previous purchases or interests can significantly increase engagement and the likelihood of a sale.

What are some tips for crafting an effective reminder email?

To craft an effective reminder email, keep it concise, use engaging visuals, highlight the benefits of the product, create a sense of urgency, and include a clear call-to-action. Testing different subject lines and layouts can also help determine what resonates best with your audience.

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