Booth Follow-Up Calls "You've Won!"

[esavvymom]

Ok...so my door prize this past weekend was a "Party in a Bag". I took a grocery bag, put in a box and some padding to fill up the bag about 3/4 full- so then I could put some recipe ingredients in it- looking like it had alot of food in the bag. (I had a box of pasta, a fake tomato, bulb of garlic, cake mix/icing...). I also had 2 Season's Best (this season/last season), a package of dessert paper plates, some dessert napkins, and some plastic cutlery.

When folks came up to the booth, showed interest, etc...I told them about my drawing. I didn't get alot of entries (less than 10), but they were ALL warm/hot leads...really want to have a show, or "Maybe" have a show. It was a great way to get good solid leads, versus someone just entering for a prize. I don't know if it was because it was a VISUAL thing for them seeing the bag- but definitely my best response to the "free cooking show" concept!

Now- EVERYONE will win this prize.

QUESTIONS:

1. So what do you say when you call "prize winners" back after a booth?
   
2. I figure I'll get several voicemails (screening calls, etc) - what msg do you leave? Do you tell them they've won the prize and then remind them what it is? Or do you just say they've won the prize, and then ask them to call me back? Or say I will call THEM back in a day or so if I don't hear from them first?
   
3. Should I offer an extra incentive for them to call and claim the prize?
   
   
4. Also- what if someone doesn't want the actual party portion and says they just want the Season's Best and Grocery bag? Would you give it to them- since I am saying they won? (Cost me barely $3 in supply- plus getting it to them (most are local so I could deliver).

Thanks! I'll be making the calls probably some tonight and the rest Tuesday.

 

[NooraK]

Have you listened to "Booths Build Business"? It's on the Online Training Center, and Donna McDonald, gives great word choices. But as for answers:

1 & 2: "Hi, this is Bobbi with TPC, we met at ____________, and I'm calling because you won!" For a live contact, continue as you normally would to secure a date. For a message: "You'll need to call me back within two days, or I'll have to pick another name." Don't worry about reminding them what the prize is on the message. Do call back in two days, and say you just wanted to make sure they didn't miss out on the prize.

3. Winning should be incentive enough.

4. If they don't want the show, I'd offer a SBRC, but you're not obligated since you didn't advertise an alternate prize.

 

[chef131doreen]

I have found that if I raffle an item or a gift Cetf from me then I will get more people to enter the drawing. If I have the "Party in a bag" then you will only get the people intreasted in having a show to fill oot their info.

Now that you have 10 people that want to win the "Partry in a Bag " then THEY ALL WON now you should be able to book all of them
good luck

 

[PC Angel]

With the "raffle" you mean they pay to put their name in?? or buy tickets??

 

[Wildfire]

First of all, congratulations on your successful door prize idea! It sounds like it was a hit and definitely a great way to generate warm leads. As for your questions, here are some suggestions:1. When calling the prize winners back, start off by congratulating them on winning the "Party in a Bag" and remind them of what the prize includes (the ingredients and kitchen tools). Then, ask if they have any questions about hosting a party or if they would like to schedule a date for their own party. This way, you are not only reminding them of the prize, but also promoting the benefits of hosting a party.2. If you do get voicemails, leave a short and sweet message reminding them that they have won the "Party in a Bag" and to give you a call back at their convenience to claim their prize. You can also mention that you would love to chat with them about hosting a party.3. Offering an extra incentive for them to call and claim the prize is a great idea! You can offer a small discount or a free product as a special bonus for hosting a party. This will incentivize them to not only claim their prize, but also consider hosting a party.4. If someone only wants the Season's Best and grocery bag, it's up to your discretion whether or not to give it to them. You can explain that the prize was specifically for hosting a party, but if they are interested in purchasing the Season's Best and grocery bag, you can offer it to them at a discounted price.I hope these suggestions help and good luck with your calls! Keep up the great work with generating warm leads and promoting your business. Happy cooking!