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katie323
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This thread discusses a creative approach called the "BOOK TO LOOK" idea, which participants have used to encourage bookings for Pampered Chef shows. The concept involves a box containing file folders with incentives for those who book a show, sparking curiosity and engagement among potential hosts.
Views differ on the specifics of implementation, such as materials and presentation methods, but there is general enthusiasm for the concept itself.
Participants share personal experiences and adaptations of the "BOOK TO LOOK" idea, reflecting a variety of creative approaches within the consultant community.
Consultants looking for innovative ways to increase bookings may find the shared experiences and ideas beneficial.
katie323 said:I've been using folders for the last 3 businesses I've done. Are the lap boards better do you think? I can usually get 8 folders for a dollar at the dollar general.....
I LOVE the book to look box! But I think I'll put envelopes in mine, just 4, and say the 1st 4 tobook will get the bonus gifts....
leasetraining said:Yes, my customers love the lap pads only because it offers them a relatively hard surface to write on. For 50 cents a piece, it is worth it!
AFwife said:So I started this BOOK TO LOOK idea to get bookings and it worked.
What it is, is a little box I made that says, BOOK to LOOK and inside are 4 little tiny file folders I made each with an insentive inside for booking. If they want to book a show, they get to pick one of the four file folders without peeking at the rest and inside they may find, a large batter bowl, or the measure all cup, etc...each one having something different inside.
I don't know about you, but curiosity always gets me which was the point of this idea, to get them wondering what was inside that box.
Well the show was only $400 I did get 3 bookings out of it because of my BOOK to LOOK box idea.The first lady to book said, the suspense is killing me I'm booking and quickly grabbed the box and pulled out a file folder. LOL
I'm so excited and wanted to share in case anyone was looking for new ways to get bookings.
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leasetraining said:I am currently creating my own version of the Book to Look. I want to get something into everyone's hands while at the show, but I also want it to focus on the traditional host benefits, too.
Here's what I have done - each guest will get one in their lap-board (I created 50 cent lap-boards for each guest out of 3-ring binder covers) along with their catalog and order form:
6X9 manilla envelope - on outside I have printed "Book to Look - Your FREE product is inside this envelope!" I have also added the Host Rewards chart that I cut off the inside of the back page of my old season catalogs. I just added that chart to the front of the envelope so that I can talk about our Host Rewards AND their extra bonus for booking today.
On the inside of the envelope, I have placed a smaller white envelope. Inside that envelope is a picture of a product along with the description that I have cut from my old catalogs. This is what they get free for booking at the show.
My thought is: each person will have one in hand - suspense. It focuses on our outstanding Host Rewards as well. And, it will be obvious who is opening their envelope since one envelope is inside another.
Will be trying this out at my first show in a couple weeks (I am just getting back on my feet after having a c-section).
leasetraining said:I always go through the lap board first thing after my intro and thanks to my hosts and guests. I'll point out the Book to Look Envelope at the beginning and sprinkle reminders throughout my show.
Sk8Mom209 said:I made my own lapboards also. I used an Xacto knife and was very careful to stay in the center of the seaming, so that there was not an open edge. If you cut carefully, the seam on the edge of the lapboard will still be sealed.
I also added the clear Pampered Chef labels on the outside of the lapboard to kind of personalize them.
momof3 said:Awesome Ideas! I too make lapboards. At one of my cluster meetings, someone suggested using the trifold boards we get with the celebrations shows on them. I cut them into three seperate pieces, sometimes I need to reinforce the edges with some clear packing tape, but they work so well! everyone gets a different show idea and you can order them from supply order for a small fee ?$1.00?.
Another way that I used a type of the Look to Book idea was at change of season my first year as a consultant. I put a mini-catalog in several envelopes and wrote "TOP SECRET" on the front. Then, at the end of the show, I put in a fourth request for bookings and said, "the new season will be starting soon and if you want to be the first to see the new products, book a show with me tonight and you can open that top secret envelope!" I got 5 bookings (it was a BIG show)! I never thought to do it again this year, but maybe this fall!
What an excellent site! Thanks for everyone's great, helpful ideas!
Mom of three (plus two equals FIVE!)
chefmelody said:Thought you all might like to see my Book-to-Look "coupons" I made! I'm going to put these in brightly-colored envelopes with a "Who do you know?" list for hosts.
pampered_heathery said:What are the details you give them when they ask ?? Like the free stoneware....is it any piece and do they have to sell so much or get so many bookings ???
CatherinesKitchen said:I too am a big fan of the Book to Look idea! I tried it last night at my show and got 4 bookings. I'm definitely doing this at all of my shows!