Boost Bookings with the BOOK TO LOOK Incentive Box

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Discussion Overview

This thread discusses a creative approach called the "BOOK TO LOOK" idea, which participants have used to encourage bookings for Pampered Chef shows. The concept involves a box containing file folders with incentives for those who book a show, sparking curiosity and engagement among potential hosts.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares their experience with the "BOOK TO LOOK" box, noting it led to three bookings from a $400 show.
  • Another participant expresses difficulty in securing bookings and considers trying the "BOOK TO LOOK" idea.
  • Several users mention their excitement about the idea and their intent to implement it at future shows.
  • One participant asks for clarification on how to explain the concept to guests and the logistics of booking dates.
  • Another participant describes their method of introducing the box during shows, emphasizing the fun and suspense involved.
  • Some participants inquire about the materials used for the file folders and the size of the box.
  • One participant shares their success using the idea in another business, resulting in additional bookings.
  • Several users express gratitude for the idea and share their own variations, such as using gift bags or themed designs.

Areas of Agreement / Disagreement

Views differ on the specifics of implementation, such as materials and presentation methods, but there is general enthusiasm for the concept itself.

Contextual Notes

Participants share personal experiences and adaptations of the "BOOK TO LOOK" idea, reflecting a variety of creative approaches within the consultant community.

Who May Find This Useful

Consultants looking for innovative ways to increase bookings may find the shared experiences and ideas beneficial.

What about
minshriver said:
:rolleyes: I've used Easter eggs around Easter time and gave each guest one with strict instructions "You look - you book" and someone always did, but it was hard to catch them because you couldn't tell if they had been opened. I like the individual envelopes idea, that way you KNOW they looked. About the box - Do you pass it around or just set it on a table within view? Thanks for the new ideas! :D
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using Easter stickers and placing the sticker acros the split. If the sticker is torn, the eggs been opened.
 
I am doing the Book To Look idea for my last 2 Feb. shows, using some of the new spring products as the prizes. Really hoping their curiosity will get the best of them!
 
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  • #63
Let us know how it goes for ya. :D
 
Thanks for this Idea!I used it at my last show and got 5 bookings! Thank you so much!
 
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  • #65
WOO HOO that is great girl.

YIPPEE!
 
No takers :o( yet!I tried the box at my first Feb show and no one was interested to look. I did get a maybe for March so I encouraged her to look in the box and pick a prize anyways. I will try it the rest of the month and see if it works? Maybe I didnt' talk it up enough?
 
How I made it more appealingI had the all pick numbers at the beginning of the show but didn't tell them what the numbers were for until right after the door prize drawing. By then they really wanted to know what the numbers were for. Of course 5 out of 13 guests is pretty good too! They loved it!
 
? for Chelsea
chefchelsea said:
I had the all pick numbers at the beginning of the show but didn't tell them what the numbers were for until right after the door prize drawing. By then they really wanted to know what the numbers were for. Of course 5 out of 13 guests is pretty good too! They loved it!
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when you say you had them pick #'s what exactly for? To see who gets to look from the box 1st person -13th person? Sorry I'm confused? :confused:
 
sorry, I had a main book to look book with a picture of 7 diff. products around $10 in value and had them covered with a number, then they drew the numbers, and they got to win the product under that number, but only if they booked that night, they didn't even get to look under the number unless they said yes, so some of them wanted to do one just to see what they would get.
 
Great idea!It is a great idea to offer products to your guests in hopes of getting a show booked. Sometimes it isn't so easy to book shows and this method really works.
The way to keep your cost low is to use your 40% off enhancement month to stock up on items that will be good gifts to guests who book and don't forget about sample packages. I don't usually use all of the items in the packages.
The guests don't know how much of a discount you get and to them it's FREE so that's all that matters. Remember to give it to them at their show and thank them for having the show. I think it's better than having to make them wait until their order comes in. I give thank you gifts to all my hosts, but when I am really desperate I offer better items to get shows! I just had a $700 catalog show because I offered the hostess the small bar pan that I got for 40% off ($8.70) last April for kit enhancement . STOCK UP!!
I use pretty small envelopes sealed and numbered. I lay them down on the front of my demonstration table and as I am explaining the host benefits, which most guests agree are very generous, I let them know that I am offering one more FREE bonus item for a limited time or for this month only to anyone who books a show! I let them know that they will receive this item at their show, and that I will help them to earn all the items on their wish list FREE, for half price or at a discount. I haven't had a problem booking shows this year, especially with the pan special this month, but if I do later on in the year, this is my plan for more bookings!!!
Debbie
 
Book to LookI do envelopes with incentives. Many times I am able to take either host benefits or at times piggy backed orders and get the guest item, and stock up.(Naughty I know) :)
I also have had great success in offering to provide the groceries. With everyone so busy they don't have time. I have had 3 people book just because I bought the groceries.
I am going to try the box to make it more appealing or the envelopes in the catalogue.
 
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  • #72
DebbieSAChef said:
It is a great idea to offer products to your guests in hopes of getting a show booked. Sometimes it isn't so easy to book shows and this method really works.
The way to keep your cost low is to use your 40% off enhancement month to stock up on items that will be good gifts to guests who book and don't forget about sample packages. I don't usually use all of the items in the packages.
The guests don't know how much of a discount you get and to them it's FREE so that's all that matters. Remember to give it to them at their show and thank them for having the show. I think it's better than having to make them wait until their order comes in. I give thank you gifts to all my hosts, but when I am really desperate I offer better items to get shows! I just had a $700 catalog show because I offered the hostess the small bar pan that I got for 40% off ($8.70) last April for kit enhancement . STOCK UP!!
I use pretty small envelopes sealed and numbered. I lay them down on the front of my demonstration table and as I am explaining the host benefits, which most guests agree are very generous, I let them know that I am offering one more FREE bonus item for a limited time or for this month only to anyone who books a show! I let them know that they will receive this item at their show, and that I will help them to earn all the items on their wish list FREE, for half price or at a discount. I haven't had a problem booking shows this year, especially with the pan special this month, but if I do later on in the year, this is my plan for more bookings!!!
Debbie
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Debbie, I have found that alot of my guest who book, don't care when they get there free gift as long as they get it. :D

These British houses are so small, I don't have enough space for my PC stuff let alone extras for hostess gifts. HAHA

That's what I like about PC, you don't have to have supplies laying around.

I'm glad that works for you though.

Plus, when the 40% time comes around, I'm ordering for myself not to stock up for others. :D It's why I signed up afterall, to get all the products I love at a discount!
 
I've done this before just using envelopes with the product written on a slip of paper inside and the dates I want to fill written on the outside. I've had it work fairly well, too.
 
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  • #74
book to look ideai have done a similar thing in the past. instead of file folders i have used plastic easter eggs. if you don't have a box then use some simple additions or a batter bowl or the large bowl from the 4pc colander and bowl set or the stainless steel bowls.

i have taken old catalogs and cut out pictures of the products. make it nice and easy for yourself.

i may have to start doing this again for the spring/summer season.

great idea!
 
Thanks for the idea. I've made up some cards that I printed on postcard stock like for invitations that I mail (I print them with address, date/time, information on them).

I've attached them here if you'd like to see what I've done. If you have an extra something...like a cutting board a crinkle cutter, stone...this would be a perfect use for it!
 

Attachments

It helped!!!I just wanted to say thanks for the idea. I had a show tonight and I used the idea. I bought 3 little gift bags at the dollar store and pasted 3 pictures from the catalog (a measure all cup, batter bowl and a cookbook) on 3 cards and put them in the gift bags. I told them that if they book a show with me, I will let them pick out a bag and that's the item I will purchase at their show for them. It will give them credit as well. The girl that booked said...."I gotta find out what is in those bags!" She picked the measure all one and was happy with that! Thank goodness for this site! I will keep using that idea. Thanks! :)
 
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  • #77
That's great!

I love this site too. :D
 
book to lookI have done something similar but I go by the seasons. For instance this time of year I will get plastic easter eggs and put 1 product in each egg and put the eggs in a basket. For anyone booking they can choose an egg and get the product inside (at their own show of course). I have also done it with Santa candy cups and halloween cup. Or even just a sealed envelope because yes, the suspense is killing them! hahaha

~Melanie
Future Director, RI
 
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  • #79
Melanie said:
I have done something similar but I go by the seasons. For instance this time of year I will get plastic easter eggs and put 1 product in each egg and put the eggs in a basket. For anyone booking they can choose an egg and get the product inside (at their own show of course). I have also done it with Santa candy cups and halloween cup. Or even just a sealed envelope because yes, the suspense is killing them! hahaha

~Melanie
Future Director, RI
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Funny you said that cause I just bought a bag of Easter eggs this weekend to do the same thing.

Book to Look can be done in anyway. It works! I have every weekend but this coming one, March 4th and 5th, booked till May 6th. :D
 
I went to a Partylite party where the consultant did a similar thing. She passed out envelopes to every guest that said "Book to Look" on the front. When they brought their order up, they had to turn in their envelope. If it was open, then she scheduled their show and wrote the product on the order form for future reference. Didn't pay attention to how many bookings she got, but it is a great idea. If you do it this way, it will not take up much space and if it is in their hands, I think the curiouslity factor goes up. Just make sure that you use security envelopes so that they cannot see through them!

Jennifer
 
Along the same idea as BOOK to LOOK......With Spring and Easter coming up soon, I do something similar. I purchase a bunch of those hollow plastic colorful Easter Eggs (mine were after Easter last year so SUPER cheap) and I type or hand write a product (under $10) and put them in a pretty basket on some Easter Grass. You could plant grass seed if you wanted to be really fancy. Then, at my Mystery hostess show, Preview Show and any Cooking Shows, I let everyone pick one and hold onto it. I tell them that they can look inside and earn that gift from me if they book a show with me. I order the gift off from their show so that way I know they've had the show and I am not out any $$. Works great!
Mom of 3 (actually 5 now--adopted 2!)
 
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  • #82
Book to Look SpinI am currently creating my own version of the Book to Look. I want to get something into everyone's hands while at the show, but I also want it to focus on the traditional host benefits, too.

Here's what I have done - each guest will get one in their lap-board (I created 50 cent lap-boards for each guest out of 3-ring binder covers) along with their catalog and order form:

6X9 manilla envelope - on outside I have printed "Book to Look - Your FREE product is inside this envelope!" I have also added the Host Rewards chart that I cut off the inside of the back page of my old season catalogs. I just added that chart to the front of the envelope so that I can talk about our Host Rewards AND their extra bonus for booking today.

On the inside of the envelope, I have placed a smaller white envelope. Inside that envelope is a picture of a product along with the description that I have cut from my old catalogs. This is what they get free for booking at the show.

My thought is: each person will have one in hand - suspense. It focuses on our outstanding Host Rewards as well. And, it will be obvious who is opening their envelope since one envelope is inside another.

Will be trying this out at my first show in a couple weeks (I am just getting back on my feet after having a c-section).
 
That sounds great. Let us know how it works out. If the guests ask about them or if you introduce them to the things in their lap board.

I'd love to hear.

Thanks,
Linda
 
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  • #84
I always go through the lap board first thing after my intro and thanks to my hosts and guests. I'll point out the Book to Look Envelope at the beginning and sprinkle reminders throughout my show.
 
Lap Boards & Book to LookWhat fabulous ideas you gals have! How exactly do you make the lap boards? Are you just cutting up 3-hole binders? How do you finish off the cut side? Thanks for all your creative ideas!!!!
 
Robinh said:
What fabulous ideas you gals have! How exactly do you make the lap boards? Are you just cutting up 3-hole binders? How do you finish off the cut side? Thanks for all your creative ideas!!!!
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I made my own lapboards also. I used an Xacto knife and was very careful to stay in the center of the seaming, so that there was not an open edge. If you cut carefully, the seam on the edge of the lapboard will still be sealed.

I also added the clear Pampered Chef labels on the outside of the lapboard to kind of personalize them.
 
Shari, thanks for that. I see what you mean... I am going to make some this weekend! Thanks again!
 
You're welcome.
 
it does work!My bookings had been dropping off..so I used this Book to Look idea at my show last night and got 2 bookings. Everyone was in suspense over the little bags. But I like the idea of putting one in each of the lapboards, so I may revamp it and try that.
This site has so many helpful tips! It has helped my business so much!
Thank you all! :)
 
Book to LookI do the same thing with the lap boards, use a 3 ring binder, but I get the more expensive ones with the clear cover on the front and back. Then I can put different flyers in the clear cover to advertise whatever I want.
host special for the month I am booking
guest special for the current month
opportunity bonus (if there is one)
Mother's Day Flyer
"Ad" for an open house or a special events like HWC!
Just some ideas to make the lap boards more marketable for you. Then when I talk about these things I have everyone look at their boards and tell us what their particular board says about whatever. Kind of having them do my work for me.
 
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