Booking Incentives in General...

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Discussion Overview

This thread explores various strategies participants are considering or have implemented to incentivize bookings and sales as Pampered Chef consultants. Participants share personal experiences and ideas on how to attract hosts and fill their schedules, particularly within the critical 90-day period for new consultants.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses curiosity about offering extra incentives for bookings while balancing the existing host rewards program.
  • Another participant shares their experience with a "Dollar Day" promotion, which successfully led to bookings by allowing hosts to choose items at a discounted price.
  • Several users mention offering free shipping on current orders as an incentive for booking shows during parties.
  • One participant suggests promoting their offers as a "Grand Opening" event to manage expectations about future incentives.
  • Another consultant discusses offering a small item from the catalog as an incentive for bookings close to existing shows, contingent on a minimum sales requirement.
  • One participant describes a community-focused event called "Souper Summer Sell-abration," which combines fundraising with booking opportunities.
  • Another participant mentions using gift certificates as an incentive, along with a first-come, first-served offer for a free product to encourage bookings.

Areas of Agreement / Disagreement

Views differ on the effectiveness of specific promotional strategies, with some participants finding success with Dollar Day promotions while others report less favorable outcomes. No clear consensus emerges on the best approach.

Contextual Notes

Participants are primarily discussing strategies within the context of their early experiences as consultants, particularly focusing on the urgency of filling bookings within their first 90 days.

Who May Find This Useful

Consultants looking for creative ideas to incentivize bookings and enhance their sales strategies may find the shared experiences and suggestions relevant.

C
chelynn
So I am brand-new to all of this, and I am just curious what you all think about offerring extra incentives for bookings or sales. I don't want my customers to think that I am always going to do that, because the company-backed host rewards program is AWESOME!

BUT, I also really want to book shows before my 90 days are up! Right now I will finish 4 cooking shows and 1 catalog show in my first 30 (wanted 8, but that's a long story). Then I have 1 more cooking show in June, and three scheduled for July, then two for the new fall products in September.

I really want to fill July and August--my 90th day will be August 25th. I am running a promotion that all hosts that close before that day will go into a drawing for a free Large Round Stone.

I feel like I want to offer more to fill my schedule, but I also don't want to give my $$ away, KWIM? What have you found works best for you?
 
To fill close in July I did a Dollar Day promo and it got me a booking July 1st and the first Saturday in July. A Dollar Day sale is you get to pick from a list of items which one you would like for the price of the day. For example my July 1st hostess gets whichever of the list for $1.00 and the hostess on the 7th gets to pick whichever stone for $7 except the deep covered baker. Ths stipulation is minimum $400 show.
 
There are soooo many good ideas out there. The one I feel is working best for me at parties is this.... If someone books a show at a party, I give them free shipping on their current order. This has helped quite a bit for me.

As for other ideas, I'm not really sure. I'm trying really hard to get an early July booking right now!!
 
  • Thread starter
  • #4
Oooh, the dollar days one looks great! Anyone have any idea how much $$ I'd actually be losing doing that? I guess it depends on the products and the day. I'll have to look into that and find my open dates in July! :)

Thanks!
 
Chelsea
promote what ever you do as your "Grand Opening" or maybe come up with a cute name for it and explain that it is only for anyone who hosts and closes a show by aug 25th.
oh heres one that popped into my head "My 90 day business blast off"
that way they won't be expecting you to offer extras all the time
offer your hosts extra draw entries for bookings at their shows or prior to their shows
i really liked the booking bucks flyer from another thread, its in the files section here
there is so much you can offer but be careful not to offer too much as people might get confused lol
and you're right our hostess program is great
good luck
p.s. it never hurt to share your goals as well some people love helping others meet their goals:)
 
To get "close in" bookings, with in 1 week or so of the show I'm booking off of, I offer a date and something out of the catalog under $12.00 ...they have to have at least a $400.00 show. I'm still working on my 90 days too & trying to get shows in close has been hard. I've qualified, but have not hit the $5000.00 in sales.....working hard at it though.
 
MGG said:
To fill close in July I did a Dollar Day promo and it got me a booking July 1st and the first Saturday in July. A Dollar Day sale is you get to pick from a list of items which one you would like for the price of the day. For example my July 1st hostess gets whichever of the list for $1.00 and the hostess on the 7th gets to pick whichever stone for $7 except the deep covered baker. Ths stipulation is minimum $400 show.


This is a great promotion - haven't tried it yet, but will at my next show!
 
Good luck on the bookings front -- I tried the dollar days thing but got no response. Now my recruit and I are doing a "Souper Summer Sell-abration". We're holding it at the local soup kitchen (which benefits from the RUFTH campaign). We're calling past hosts, preferred customers and people who were "maybe"s on draw slips. We're asking them a bring a donation for the food bank. If they do they'll get a ticket for draws of PC products. For every guest they bring, they'll get another ticket. Plus, whatever their guests order will count as their own show sales -- they get to host a show without actually hosting it. We're also selling tickets for the draws with 100% of that $$ going to the food bank. Because it's a fundraiser, we've been able to promote the heck out of it. We've pulled it together really quickly (under 2 weeks) so we'll see how it goes.
 
You could offer a gift certificate. That not only is giving the host an extra shopping spree but is also adding more $$$ onto her show! When I am in dire need of booking a specific date I bring an item with me and add a sign that says "ask how to get me free". Then towards the end of the show I bring it up and mention that this is first come first serve but the first person to book on "x" date will receive this product free at their show. Most often someone will grab the opportunity! Then not only have I booked a show but I have booked it exactly when I wanted too!
 
MGG said:
To fill close in July I did a Dollar Day promo and it got me a booking July 1st and the first Saturday in July. A Dollar Day sale is you get to pick from a list of items which one you would like for the price of the day. For example my July 1st hostess gets whichever of the list for $1.00 and the hostess on the 7th gets to pick whichever stone for $7 except the deep covered baker. Ths stipulation is minimum $400 show.

I keep forgetting about this one... I need to do it just to boost my business over the summer! Thanks!
 

Frequently Asked Questions

What are booking incentives in direct sales?

Booking incentives are rewards or bonuses offered to customers or hosts for scheduling a party or event with a direct sales consultant. These incentives can include discounts, free products, or exclusive offers that encourage individuals to book a party and promote sales for the consultant.

How do booking incentives benefit consultants?

Booking incentives help consultants increase their party bookings, leading to higher sales volume and potential commissions. By offering attractive incentives, consultants can motivate hosts to invite more guests, which can result in more sales and a larger customer base.

What types of booking incentives can be offered?

Consultants can offer a variety of booking incentives, such as free or discounted products, gift cards, exclusive access to new items, or entry into a raffle for larger prizes. The type of incentive can vary based on the consultant's goals and the preferences of their target audience.

How can I effectively promote booking incentives?

To effectively promote booking incentives, consultants should communicate the benefits clearly to potential hosts, use social media to showcase the incentives, and share testimonials from previous hosts. Additionally, creating visually appealing marketing materials can help capture attention and generate interest in booking parties.

Are booking incentives effective in increasing party attendance?

Yes, booking incentives can be very effective in increasing party attendance. When potential hosts see the value in the incentives being offered, they are more likely to book a party and invite friends. This can lead to a more successful event with higher attendance and sales.

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