Are You Following Up for More Bookings and Sales?

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Two recent experiences demonstrated the effectiveness of proactive communication in booking shows. One individual successfully called a past customer who had expressed interest in hosting two years prior, resulting in a scheduled show for September 20 after discussing her kitchen needs. Another director connected with a lead interested in hosting a fundraiser for a dance studio, ultimately scheduling a show for September 6 and providing catalogs for order collection. These examples highlight the importance of making calls to generate bookings. Encouragement and motivation among peers are evident, with individuals expressing a commitment to continue reaching out despite initial challenges in connecting with potential hosts.
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chefkathy
(also posted on CS)

I've had two experiences within the past 24 hours that I wanted to share:

1. Called a customer who attended a show TWO YEARS AGO. In previous CC calls, she indicated an interest in hosting, but we had never connected. I called last night and started asking her about her favorite products, what could she use in her kitchen right now, and she said POTS AND PANS! Jackpot! She booked Sept 20th

2. As a director, I received a home office lead for someone interested in doing a show. We connected this morning and it turns out that she wants to do a fundraiser for her dance studio so they can get a new floor. She got the idea from talking to another consultant who had a booth at a local fair, but that consultant NEVER CALLED HER about it. Now I am sending her 20 catalogs for her students to collect orders and have a fundraiser show booked for Sept 6th.

Two calls, added two September shows.

WHAT ARE YOU WAITING FOR--PICK UP THE PHONE!!!!
 
Congrats Deb! What an inspiration you are!!
 
Thanks DEB!!!! Your post was just what I needed because I came in to make some calls and decided to check here first!!!!I'm off to call!!!!
 
Great Job Deb!! You're absolutely Right!!

Off to get ready for my show! She's supposed to have 15 people in attendance! YAY!!!
 
That's so cool. Well, I was about to use some time to get on the phone (especially after hearing THAT!!) because my 3 y.o. DD just had a good ole tantrum and wore herself out - now she fell asleep on the floor in her room! Woo hoo a few extra minutes for me. But now I'm IMing a new consultant and will probably use the time to chat with her over the phone.

GREAT job Deb!!! That will motivate me because now I have some time that opened up tomorrow (about 2 1/2 hours) that I'll have to make phone calls when I thought I was going to be at an appt. Yay!
 
Congrats Deb! :)
I have picked up the phone and have been unable to connect with anyone....I made 15 calls on Thursday...only 2 people answered and so far I haven't received any call backs..BUT I AM NOT GIVING UP :) I still want 5 more shows for September...I WILL GET THEM :) :)
 

Frequently Asked Questions

Why is follow-up important in direct sales?

Follow-up is crucial in direct sales because it helps maintain relationships with potential customers and hosts. It shows that you care about their needs and are committed to providing them with valuable information. Consistent follow-up can lead to increased bookings and sales, as it keeps your products and services top of mind.

How often should I follow up with potential hosts or customers?

It's generally recommended to follow up within 24-48 hours after your initial contact. After that, you can follow up weekly or bi-weekly, depending on the response you receive. The key is to balance persistence with respect for their time and interest level.

What methods can I use to follow up effectively?

You can follow up through various methods, including phone calls, emails, text messages, or social media. Tailor your approach based on the preferences of the individual you are contacting. Personalizing your message can make a significant difference in how your follow-up is received.

What should I say during a follow-up?

During a follow-up, express your appreciation for their interest, ask if they have any questions, and remind them of any promotions or upcoming events. You can also share success stories or testimonials to encourage them to book a party or make a purchase.

How can I track my follow-ups for better organization?

To track your follow-ups, consider using a customer relationship management (CRM) tool or a simple spreadsheet. Record details such as names, contact dates, follow-up methods, and notes on conversations. This will help you stay organized and ensure that no potential booking or sale slips through the cracks.

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