Another Great Article From Success Factory

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Discussion Overview

This thread explores the experiences and thoughts of participants regarding the practice of sending catalogs to customers and the importance of follow-up communication. Participants share personal anecdotes and reflections on their own practices in relation to customer engagement.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant shares a humorous analogy about receiving catalogs from Eddie Bauer and reflects on the importance of follow-up after sending catalogs to customers.
  • Another participant mentions having given out several catalogs without follow-up and expresses intent to change this practice.
  • A different participant appreciates the article for providing guidance on what to say during follow-up calls and shares a recent success story involving a customer order.
  • One participant expresses motivation to make follow-up calls after reading the thread.
  • Another participant acknowledges the tendency to browse online without making purchases and emphasizes the need for follow-up, noting a positive impact on sales and bookings from this practice.

Areas of Agreement / Disagreement

Views differ on the effectiveness of sending catalogs without follow-up, with some participants recognizing the need for follow-up while others reflect on their past practices without it. No clear consensus emerges on the best approach.

Contextual Notes

Participants share personal experiences related to customer interactions and catalog distribution, highlighting the informal nature of their discussions.

Who May Find This Useful

Consultants looking to enhance their customer engagement strategies may find the shared experiences and reflections relevant.

mrssyvo
Messages
1,929
This is so true!!!!

Today's Tip


SUBJECT: Can you just send me a catalog?

Eddie Bauer and I are very, very close. We must be. He sends me emails all the time and I get his catalog once a month. I probably order online from Eddie Bauer one time a year - right before my husband's birthday - so I guess I'm leading him on and he thinks that means we should have an affair. Why else would he stay in such close contact?

About a week ago his 50% off summer sale catalog arrived. As the first day of summer has just past, I figure, there's still plenty of time to catalog/online shop and get some darling new summer duds. Yesterday I went online, actually found a couple of things for myself and began an order but got interrupted by the phone so many times that I ultimately closed the website. For the past 3 mornings, the open catalog has been sitting right here next to my keyboard. I've talked myself in and out of several items and still have yet to spend one thin dime. EDDIE - why don't you ever call? You are making me feel like “the other woman”!

“Can you just mail me a catalog?” How many times have you graciously done this for a customer and have not followed up with a phone call? (I'm not going to lie, if Eddie Bauer called me right this very moment, my wallet would be about $100 lighter and in about 3-5 days I'd be100% cuter.)

Just a thought - if a customer called you up and said, would you please give me $3.00 (for no particular reason or cause - just give me $3.00)…what would you say? Because when you think about the cost of a catalog, an envelope, and postage isn't that a fair cost for an average catalog to be mailed? Figure out YOUR cost to mail a catalog, post it near your phone and perhaps this will give you the motivation you need to pick up the phone and FOLLOW UP! And don't hang up without adding… “before I let you go, what would you think about penciling a time between now and the end of the summer for a fun get together with some of your friends? I have the dates available the last week of July or the first week in August - which of those might work for you”

EDDIE BAUER you tease, why do you insist on breaking my heart?
 
GOOD POINT. I have given out several catalogues recently and haven't heard from any of them I will follow up with them.
 
  • Thread starter
  • #3
I like this article, because it tells you what to say when you call to follow up. I delevered an order to a customer yesterday at her office- she was not in, but I left her order for her, with a current catalog- she called me today, to order the trifle bowl.
 
This makes me want to get on the phone tonight!
 




I completely understand where you're coming from. It's so easy to get caught up in browsing and shopping online, and before you know it, the time has passed and you haven't made a purchase. But I have to say, Eddie Bauer has nothing on our amazing products at Pampered Chef! And I promise, I won't break your heart like Eddie does.

In all seriousness, I have definitely had customers ask me to just send them a catalog, and I have to admit, I used to just send it and never follow up. But then I realized, like you said, it's just like giving someone $3 for no reason. So now, I make it a point to follow up with every customer who asks for a catalog. And you know what? It has made a huge difference in my sales and bookings. So I encourage you to do the same!

And if you ever need help picking out some amazing summer products, I'm just a phone call away. I promise I won't keep you waiting like Eddie does. Plus, with our amazing host rewards and guest specials, you can get some great deals and earn free products just by hosting a party with your friends.

So don't let Eddie Bauer break your heart anymore. Give me a call and let's find you some amazing summer duds from Pampered Chef! And who knows, maybe we can even pencil in a party for you and your friends. I have some great dates available at the end of July and beginning of August. Let's make it happen!

Happy cooking,
 

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