Ads in the Paper: Examining Merrill's Business Card Options

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Discussion Overview

This thread explores participants' experiences with placing ads in local newspapers and other promotional avenues, particularly focusing on the business card ads offered by Merrill. Participants share their outcomes and thoughts on the effectiveness of these advertising methods.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shared that they placed an ad in a local paper with a large circulation but received minimal response, noting that the inquiries were not aligned with their business model.
  • Another participant mentioned using the Merrill ad generator for yearbook ads, expressing hope for future business despite no immediate results.
  • Several users reported a lack of success with newspaper ads, with one participant stating they received more engagement from a free press release.
  • Another participant highlighted their experience with a wedding registry ad that did not yield any leads, contrasting it with more successful outcomes from local events.
  • One participant noted that they had better results from window decals compared to newspaper ads, receiving calls from potential clients.

Areas of Agreement / Disagreement

Views differ on the effectiveness of newspaper ads, with many participants reporting little to no success, while a few express hope for future returns from different advertising methods.

Contextual Notes

Participants' experiences vary widely, with some focusing on recruiting efforts while others aim for direct sales. The discussion reflects a range of advertising strategies within the consultant community.

Who May Find This Useful

Consultants considering various advertising options may find these shared experiences relevant as they evaluate the potential effectiveness of different promotional strategies.

amy07
amy07
Messages
2,785
I was just wondering what kind of response, if any, you may have received by placing an ad in the paper. I'm looking at the business card ads that Merrill has.
 
I thought about that too but haven't done it yet...
 
An ad for what?

I placed an ad for recruiting one summer in our local paper... about 100,000 circulation. I got 3 phone calls... all men. They all wanted a salaried position even though the ad clearly stated "commission based". One I did meet with and he wanted to do it but refused to buy the kit. He felt PC should give it to him because he was sure he was going to be successful because he was a self-proclaimed "ladies man." (DEFINITELY NOT THE CASE!!!!)

Just be sure that if you are going to spend the $$ on it, it will be worth your while. I spent $50 on the ad and nothing. But that's just my experience. Good luck if you decide to do it! :)
 
I used the Merrill ad generator to make ads tat I put in both of my sons' yearbooks (one preschool and one elementary school). So far, nothing - but I know those yearbooks hang around fo ryears and years so hopefully eventually it'll bring me some biz...
 
  • Thread starter
  • #5
dannyzmom said:
I used the Merrill ad generator to make ads tat I put in both of my sons' yearbooks (one preschool and one elementary school). So far, nothing - but I know those yearbooks hang around fo ryears and years so hopefully eventually it'll bring me some biz...
Click to expand...

I would've never thought of that, but what a good idea
 
I put a "business card" add in a local paper. I had several people mention that they had seen it, but it generated no sales to the best of my knowledge.
 
I've had no luck with ads I've put in the paper. I had more luck with a free press release, so maybe do the one we can do about "Round up from the Heart." The ads I've done have a recruiting spin on them, but also mentions some hosting benefits. I also used the Merrill ad generator to do an ad in a preschool yearbook. It's only been out a few weeks so far, so I don't know if it'll pay off. The nice thing is several of the moms of this preschool have ALREADY been to some of my shows, so it at least keeps my name in front of them too.:)
 
I also have had no luck with Newspaper adds. I am also a member of a local Chamber of comerce and I am listed in that directory (went out to over 10,000 residents 1 month ago.) Nothing fro it yet.....
 
No luck here either with ads. Don't know why, but I put one in that had a circulation of 100,000 and NOT one!!
 
I guess that's good to know... I have thought about placing them in our local circulation paper and maybe wont' now after hearing these results? That's too bad for you all :(.
 
I have tried ads several times. The only responses I have gotten were a couple people who had no interest once they learned what PC was and a 2 orders from 2 years of ads in a newsletter.

Not worth it.
 
I think I am glad I invested in Window decals instead!! I've gotten 3 sign calls from them already, after only 2 months! :)
 
Heat- what do the decals say?
 
I placed a Wedding Registry add in a special bridal issue that went to five different communities. Cost me $185--zippo to date. I've gotten more leads and orders at the local Home and Garden shows, craft fairs, county fair, etc.
 

Frequently Asked Questions

What are the benefits of using paper ads for Merrill's business card options?

Using paper ads for Merrill's business card options can enhance visibility and reach potential customers who prefer traditional advertising methods. It allows for a tangible representation of the brand, making it easier for customers to remember and contact the business. Additionally, paper ads can be strategically placed in local publications to target specific demographics.

How can I design an effective business card for my direct sales business?

An effective business card for a direct sales business should include essential information such as your name, contact details, and a brief description of your services. Use eye-catching colors and fonts that align with your brand identity. Including a QR code can also direct potential customers to your website or social media for more information.

What should I consider when choosing a paper type for my business cards?

When choosing a paper type for your business cards, consider the thickness, texture, and finish. A thicker cardstock can convey professionalism and durability, while a matte finish can provide a sophisticated look. Additionally, consider how the paper will hold up in various conditions, especially if the cards will be distributed at events or in outdoor settings.

How often should I update my business cards?

It's advisable to update your business cards whenever there is a significant change in your contact information, branding, or services offered. Additionally, refreshing your design every couple of years can keep your marketing materials looking current and appealing to potential customers.

Where can I distribute my business cards effectively?

You can distribute your business cards effectively at local events, trade shows, networking meetings, and community gatherings. Additionally, consider leaving them at local businesses, such as coffee shops or community centers, where potential customers may frequent. Online platforms and social media can also be used to share a digital version of your business card.

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