99 Leads... Wanna Know What I Gave Away?

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Discussion Overview

The thread discusses various experiences and strategies related to giveaways at events aimed at generating leads for Pampered Chef consultants. Participants share their thoughts on the effectiveness of different types of giveaways and the overall approach to engaging potential customers.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares that the quantity of leads is more important than the value of the giveaway, citing their experience at a trick or treat event where they gathered 99 names with a cookbook drawing.
  • Another participant notes that people are often motivated by the chance to win something free, emphasizing the excitement of winning as a key factor in attracting interest.
  • Several users mention the idea of offering something free as a giveaway, with one participant referencing advice from the Lemonade Lady that aligns with this approach.
  • One participant reflects on their past experience giving away a large round stone, highlighting the challenges of delivering physical prizes compared to simpler giveaways.
  • A participant inquires about a specific flyer for a cookbook giveaway, indicating interest in promotional materials.

Areas of Agreement / Disagreement

Views differ on the types of giveaways that are most effective, with some participants emphasizing the importance of tangible items while others suggest that any free offering can generate interest. No clear consensus emerges on the best approach.

Contextual Notes

Participants are sharing personal experiences from various events, including holiday bazaars and trick or treat events, focusing on the strategies they employed to engage potential customers.

Who May Find This Useful

Consultants looking for ideas on lead generation strategies and the effectiveness of different types of giveaways may find this discussion relevant.

D
dwyerkim
Messages
546
Just goes to show that it is about numbers, not about value of what you give. I did a drawing for a season's best cookbook (my sign said enter to win a free cookbook, plus I had the SB on display next to my drawing bowl so it should have been clear). This was at a trick or treat event where exhibitors bought tables for $10, but had to supply candy for 3000. I actually only went through about 1000 pieces of candy (disappointing b/c I can't return the rest). But I got 99 names in my drawing, haven't gone through those but I know there are at least some maybes and yeses in there. I gave out recipe cards to all the moms and had the mini catalogs availble to give out too. I'm thinking of drawing the one winner, then offering free cooking shows to all the maybe and yes people. Anyway, I know there has been a lot of discussion about what to give away so I wanted to throw in my two cents worth that it really doesn't matter what you give, if you have people who are interested and you ask for their info, they'll give it.
 
That sounds neat Kimberly. You are right. Sometimes people just want to get something free. It's the striving for winning that gets people. Let us know how many yes bookings you get. I have my holiday bazaar Nov.17. I have invited 10 other vendors. The cost of their table $25 surpasses what I paid to rent the grange. Their fee covers my advertising the event in the special bazaar section in the paper and buying professional signs to place throughout the city. I'm hoping this is going to be a big event with big success. I had already scheduled the date prior to Nov. being our sell athon. Yeah!!
 
Great news Kimberly!I have two events, one on the 10th and one on the 29th and I was worrying about what to do. Now I know. I have a CD from the Lemonade Lady and she too suggests something basically free as a give away. You just confirmed the advice. Thanks so much for sharing!
 
  • Thread starter
  • #4
pampered1224 said:
I have two events, one on the 10th and one on the 29th and I was worrying about what to do. Now I know. I have a CD from the Lemonade Lady and she too suggests something basically free as a give away. You just confirmed the advice. Thanks so much for sharing!
Click to expand...
You're welcome! When you figure it costs us (as consultants) about 60 cents, it really is worth it even if you only get a few names, plus they are easy to mail to your winner rather than arranging for delivery or pick up. I gave away a large round stone one time (leftover from my kit since I already had one) and it took me MONTHS to get it to the winner, who was a total flake. And I think giving something tangible, rather than a free cooking show or % off of an order, is going to bring in names who would shy away from those type of things. You then can follow up when people are feeling less pressure (they are not standing at your table being asked to host a show). Good luck with your events! I'm doing one on the 10th as well!
 
does any one have this flyer that i can use? Win a FREE cook book?
 

Frequently Asked Questions

What is "99 Leads... Wanna Know What I Gave Away?"

"99 Leads... Wanna Know What I Gave Away?" is a promotional strategy used in direct sales, particularly within the Pampered Chef community, to generate interest and leads for potential customers. It typically involves offering valuable resources or incentives to attract new leads and grow one's customer base.

How can I use this strategy to grow my Pampered Chef business?

You can use this strategy by creating a compelling giveaway that resonates with your target audience. This could be a free recipe book, cooking tips, or exclusive discounts. Promote the giveaway through social media, email newsletters, and in-person events to attract leads and encourage sign-ups.

What types of giveaways work best for generating leads?

Effective giveaways often include items that are useful and relevant to your audience, such as kitchen gadgets, cooking classes, or exclusive recipes. Offering something that showcases the value of Pampered Chef products can also entice potential customers to engage with your business.

How do I follow up with leads after the giveaway?

After the giveaway, it's important to follow up with leads promptly. Send a thank-you email to all participants, share additional resources, and invite them to explore Pampered Chef products. Personalize your communication to build rapport and encourage further interaction.

Can I use "99 Leads... Wanna Know What I Gave Away?" for other direct sales businesses?

Yes, this strategy can be adapted for various direct sales businesses beyond Pampered Chef. The key is to tailor your giveaway to fit your specific audience and product offerings, ensuring that it provides real value and encourages engagement.

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