Maximizing Leads: How to Effectively Follow-Up and Convert Sales

[pampchefrhondab]

I have been so busy since last fall I'm not sure what I should do w/some leads I have.

I did a booth in Oct. On the drawing slips one of the options was "I would like a catalog, I want to place an order." I had a few people check this box, but I haven't followed-up w/them! I would like to go ahead and mail a catalog to them this week (I have leftover fall catalogs). I don't want to spend a lot since they may not come through w/anything. If I mail the catalogs, what should I include w/it. How do I not look like a complete idiot that I didn't send them a catalog sooner?

Any great wording from some of you great writers would be very helpful !

Thanks!

 

[pamperedbecky]

Maybe print up labels to stick to the front of the catalog saying there's a new one coming out and to contact you if they'd like to see it or to visit your website.

 

[pampchefrhondab]

Thanks Becky.

The more I've been thinking about it the more I think maybe I shouldn't mention anything about the booth; however, I'm concerned they will wonder where I got their name. So many people forget!

I did go through the list last night and confirmed addresses/phone numbers. I really don't want to mail them to a wrong address. That would really be a waste of money!

I'm thinking about including the monthly host specials and maybe a recipe. They may hang on to the recipe that way and have my name for a long time!

 

[etteluap70PC]

I have this same issue. I was thinking of sending them a New catalog with a half page flyer saying somethin like "you thought I forgot about you... but I didn't!" Here is our newest catalog.

Place an order by **** to get 20% off
Book a show to be held by **** get all of your show supplies FREE (ingredients for one recipe, and paper goods)

Then have the host and guest specials for at least march

 

[wadesgirl]

I would actually call them. Just say "This is Rhonda from the Home and Garden Booth last Fall. I wasn't able to connect with you after the booth but wanted to see if you were still interested in seeing a catalog." If they say yes, you could mention the new catalog and up coming host specials and see if they want to actually book a show. If not, then send them a catalog (I would send them a new one, the current one is only good through the end of this month and you may get more interest with a new one) and follow up to see if they would like to place an order. You may find that some really weren't interested in seeing a catalog, just thought it would get them further in any door prize you were doing. This may save you money in the long run from sending catalogs to people who aren't interested any more or who may have found someone else between now and then.