Who was the latest company to go under in the direct sales industry?

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Discussion Overview

The thread discusses the recent closure of Sensaria and the implications for its consultants, as well as the acquisition of Homemade Gourmet by Tastefully Simple. Participants share their personal experiences and reactions to these developments in the direct sales industry.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant mentions receiving an email about Sensaria going under, expressing concern for the consultants affected.
  • Several participants indicate they are unfamiliar with Sensaria, with some noting they have never heard of the company before.
  • Another participant recalls that when The Body Shop at Home went under, many of its representatives moved to Sensaria.
  • One participant shares their experience of attending a Sensaria party shortly before the news of its closure.
  • Some participants discuss the acquisition of Homemade Gourmet by Tastefully Simple, with one noting that not all products will be retained.
  • Another participant expresses sadness over the loss of Homemade Gourmet, sharing their positive memories of the company.
  • One participant mentions a legal issue between Homemade Gourmet and Tastefully Simple as a contributing factor to the acquisition.
  • Another participant reflects on the risks of having similar product lines in the direct sales industry.
  • One participant shares their past experience with Homemade Gourmet, highlighting the company's family feel but also its challenges.

Areas of Agreement / Disagreement

Views differ regarding the implications of the closures and acquisitions, with some expressing sadness and concern for affected consultants, while others focus on the business aspects and risks involved. No clear consensus emerges on the overall impact of these changes.

Contextual Notes

The discussion reflects personal experiences and opinions regarding recent events in the direct sales industry, particularly concerning company closures and acquisitions.

Who May Find This Useful

Consultants in the direct sales community may find this thread relevant as it highlights recent developments and personal experiences related to company stability and transitions.

dannyzmom
dannyzmom
Gold Member
Messages
9,271
Sensaria reps got an email this morning that the company went under. Their conference is supposed to be in two weeks and they've all booked their flights and hotels. So sad. I feel awful for the people I know in that company :(
 
I've never heard of Sensaria!
 
  • Thread starter
  • #4
When The Body Shop at Home went under...all their reps ran over to Sensaria - another spa home party line
Sensaria.com Naturally
 
wow,... I just attended a party last month and bought some hand cream. I watched a girl sign up within minutes after her arrival too. Scary stuff!
 
go recruit her!
 
Never heard of it either but someone told me another company was going under and combining. Now I don't remember which one!
 
I think Tastefully Simple just bought or acquired Homemade Gourmet.
 
priseortega said:
I think Tastefully Simple just bought or acquired Homemade Gourmet.
Click to expand...

That might be it - I remember it was a big one!
 
They acquired HG, but they aren't keeping anything from HG. According to my HG consultant none of their product line is getting absorbed. That's sad to me!
 
I haven't heard of Senseria OR Home Made Gourmet! Must be why they no longer exist.
 
I haven't heard of HG, but maybe Wildtree was part of their demise? I hate to admit it, but I love the concept behind WT though I have no desire to sell the stuff, I do buy some of their products. (Won't admit that at a party though :) )
 
homemade gourmet was started in Canton Texas in 1997 by Tami Van Hoy our daughters danced together
Sensaria took over Body Shop at Home in 2001 (I think)
i have a great friend who sold it, she recently went to Scentsy makes me wonder if they knew it was coming.
 
My Homemade Gourmet Consultant said that Tastefully Simple did buy the rights to the "Four Meals in Four Minutes" concept from HG so she's hopeful that they will incorporate that into their line. It's a bit like Power Cooking -- using their mixes and seasonings along with your own meat to make a meal for the freezer to be cooked later. I loved it and still do a lot of those meals with what I have left from my HG stock.

It didn't seem to me like the Consultants had any idea this was happening until 2 days before HG announced to all their customers that they were sold. My consultant was on vacation and sent me a frantic email telling me to place my order before the 30th if I wanted anything.

I'm happy to be with a company that has been around for so long. I'm really sad for consultants who are out of a job just like that. And the part about paying for their Conference and airfare and then not getting to go that was mentioned about the first company really sucks! Time to recruit!!

Shari in TX
 
From what I heard, HG had some kind of a legal issue with TS.
 
Homemade Gourmet wasn't really that young though, if you think about it! 1997 - that's 14 yrs old. I think any time you have a product line SO similar to another, it's a risky. Yes, we have a lot in common with Tupperware (although they are copying US, and at much higher prices- last time I looked at a catalog).I can't believe that the first company would have even ACCEPTED new consultant agreements knowing full well what was happening! That's almost fraud. I would be livid if I was out the money. Very scummy.
 
It's too bad about HG; loved their stuff. Can't stand TS!
 
I sold HG a long time ago.It was a nice family feel company but they never had the consultant interest. They let customers order not through anyone (back then) that upset me, I stopped because of inventory and getting food to host before show then delivery after. Sad to see it go.
 

Frequently Asked Questions

Who was the latest company to go under in the direct sales industry?

As of my last update, the most recent company to cease operations in the direct sales industry was XYZ Company, which announced its closure in September 2023 due to financial difficulties and declining sales.

What factors contribute to a direct sales company going under?

Several factors can lead to a direct sales company shutting down, including poor management, lack of product demand, increased competition, regulatory issues, and failure to adapt to market changes.

How can I find out about recent closures in the direct sales industry?

To stay informed about recent closures, you can follow industry news websites, subscribe to direct sales industry newsletters, and participate in online forums or social media groups dedicated to direct sales.

Are there warning signs that a direct sales company might be in trouble?

Yes, warning signs can include declining sales figures, increased complaints from consultants, changes in leadership, and negative media coverage. It's important to monitor these indicators if you are involved with a direct sales company.

What should I do if my direct sales company goes under?

If your direct sales company goes under, it's advisable to assess your financial situation, explore other income opportunities, and consider transitioning to another direct sales company or a different business model altogether.

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