When Should I Send Out an Email for Black Friday Sale?

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Discussion Overview

The thread discusses the timing for sending out emails related to a Black Friday sale among Pampered Chef consultants. Participants share their personal experiences and strategies regarding when to send these emails to maximize engagement.

Discussion Character

  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, expresses uncertainty about the timing of sending the email and seeks input from others.
  • Another participant shares their plan to send emails to family and friends on Wednesday to allow time for reviewing catalogs.
  • One consultant mentions that sending emails by Friday morning the week before is effective, with a follow-up reminder on Tuesday.
  • Another participant indicates they will send their email out the next day after preparing catalog packets for family and friends.
  • One participant notes they sent their email today, including a stocking stuffer list, anticipating that recipients will read it soon.

Areas of Agreement / Disagreement

Views differ on the optimal timing for sending emails, with no clear consensus emerging on the best day to send them.

Contextual Notes

Participants are sharing their personal experiences and strategies as they prepare for the Black Friday sale, indicating varying levels of experience with such promotions.

Who May Find This Useful

Consultants looking for insights on email timing for promotional sales may find the shared experiences relevant.

jesusluvsu2005
Messages
386
I'd like to do one of these too. When should I send the email? I don't want to send it too early nor too late. When are y'all sending yours out? Thanks!
God bless,
Amanda
 
I am sending mine to family & friends on Wednesday (of next week) so they can look thru their catalogs and find what they want to order. But this is my first one so I really don't know.
 
Last edited:
Amanda, what I have found is sending them out by Friday morning the week before works best. Because some people don't go to work the following week (most people do though). So I re-send the special out Tuesday afternoon. That usually works well.
 
Awesome thanks! I made some catalog packets for family with extras for their friends and I will get my email out tomorrow and a reminder out Tuesday. Thank you so much. I have never done one of these so Im pretty excited :)
 
I'm planning to send mine out on Monday. I put flyers in with my newsletters that I sent via USPS today.
 
I sent mine out today, and I attached the stocking stuffer list.
I figure most people will read it tomorrow or over the weekend.
 

Frequently Asked Questions

When should I start promoting my Black Friday sale via email?

It's best to start promoting your Black Friday sale at least two weeks in advance. This gives your customers ample time to plan their purchases and get excited about the deals you will be offering.

What day should I send my initial Black Friday email?

Consider sending your initial email on the Monday before Black Friday. This timing allows you to capture attention early and build anticipation for your sale.

Should I send reminder emails as Black Friday approaches?

Yes, sending reminder emails is a great strategy. You can send a follow-up email a few days before Black Friday and another on the day itself to remind customers of the deals and create urgency.

What time of day is best to send Black Friday sale emails?

Research suggests that sending emails in the morning, around 8-10 AM, can be effective. This is when many people check their emails and are planning their shopping for the day.

How can I make my Black Friday email stand out?

To make your email stand out, use eye-catching subject lines, include high-quality images of your products, and highlight the best deals prominently. Personalizing your emails can also increase engagement and interest.

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