When Should I Mail Out My Mini-Catalogs?

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Discussion Overview

The thread centers around the timing and strategy for mailing mini-catalogs among Pampered Chef consultants. Participants share their personal experiences and thoughts on when to send out these materials to maximize bookings and engagement.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Exploratory

Main Points Raised

  • One participant mentions preparing mini-catalogs for mailing and considers including a flyer for September promotions.
  • Another participant suggests mailing them out immediately to start booking for September sooner.
  • One participant expresses hesitation about mailing before an open house, wondering if it would affect attendance.
  • Another participant, who is not hosting an open house, plans to send out the catalogs on a specific date to align with upcoming promotions.
  • One participant shares their experience of mailing in smaller batches to facilitate follow-up calls, noting that this could improve response rates.
  • Another participant states they only mail to past hosts and those who request it, highlighting a successful pattern of engagement over the years.

Areas of Agreement / Disagreement

Views differ on the timing of mailing mini-catalogs, with some participants advocating for immediate mailing while others suggest waiting based on individual circumstances.

Contextual Notes

Participants share varied experiences based on their personal business strategies, including considerations for open houses and follow-up practices.

Who May Find This Useful

Consultants looking for insights on mailing strategies for mini-catalogs and how timing may impact their business efforts.

cathyskitchen
cathyskitchen
Gold Member
Messages
2,704
I have my labels printed and I'm going to prepare all of my mini-catalogs tonight for mailing. I was going to pick up the stamps on Monday, and then mail them out, but then I was thinking I should wait. What are your thoughts? When is everyone mailing theirs? I was thinking of mailing them with a flyer showing the Sept. host special and current recruiting special, since I need to focus on Sept. bookings and recruiting (always!). Should I mail them on Friday, 8/1? Let me know your thoughts. Thanks!
 
I would go ahead and mail them out and then you could go ahead and start booking Sept quicker with them hopefully.
 
Are you all set for your August?! If not, I would wait a week or two. See what else you can fill in August prior to mailing these.
Are you hosting an open house in August?! I am and am hesitant to send my mini's out before my open house b/c then I wonder, they have seen the pics, will they still want to come to my open house?!

Just a few thoughts to help you make your decision. I hope it helps!!
 
  • Thread starter
  • #4
My August is where I want it to be, and I'm not holding an open house. I think I'll send them out on Friday, so I can print the host special for Sept. (so annoyed they haven't posted them on CC yet!). Thanks for the feedback, gals! :)
 
My tip would be to mail them in smaller batches so you can give people follow up phone calls. Otherwise you may not get much responce.
 
  • Thread starter
  • #6
I only mail the minis to my past hosts (and anyone who specifically asks for it). I've done this every new season for the past 5 years, so they've come to expect it. I get a HUGE wave of business after I mail them, and I have a hard time keeping up with the emails and phone calls, so I don't know when I'd even have a chance to follow up! ;) I send a monthly email newsletter to everyone, too, so I'm always in touch with these people.
 

Frequently Asked Questions

When is the best time to mail out my mini-catalogs?

The best time to mail out mini-catalogs is at the beginning of a new season or product launch. This allows your customers to see the latest offerings and encourages them to place orders while the excitement is high.

Should I mail mini-catalogs before or after a party?

It's beneficial to mail mini-catalogs before a party to generate interest and excitement among your guests. This way, they can familiarize themselves with the products and come prepared with questions or orders.

How often should I send out mini-catalogs to my customers?

A good rule of thumb is to send out mini-catalogs every quarter, aligning with seasonal changes. This keeps your customers informed about new products and promotions without overwhelming them.

Can I mail mini-catalogs during holidays?

Yes, mailing mini-catalogs during holidays can be very effective, especially if they feature gift ideas or holiday-themed products. Just be mindful of mailing times to ensure they arrive before the holiday rush.

What should I include with my mini-catalogs when mailing them out?

Along with your mini-catalogs, consider including a personalized note, a special offer, or a small sample if possible. This adds a personal touch and can encourage customers to engage with your offerings.

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