What's Your Final Decision on a Black Friday Sale?

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Discussion Overview

The thread centers around participants' decisions regarding Black Friday sales, with many sharing their promotional strategies and experiences. Participants discuss their plans, the structure of their sales, and the incentives they are offering to customers.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, is undecided about participating in a Black Friday sale and is considering the timing of their promotional efforts.
  • Another participant shares their experience of sending out a detailed email with various discounts and incentives tied to their Black Friday sale.
  • Several users mention using similar formats for their promotions, with varying discount percentages and additional gifts for orders over a certain amount.
  • One participant expresses hope that their sale will boost their sales achievement total, while acknowledging that they do not expect significant income from it.
  • Another participant discusses modifying a flyer from someone else for their own sale, indicating a collaborative spirit in sharing promotional materials.
  • One participant highlights the importance of ensuring that incentives are applied correctly to host orders rather than current orders.
  • Another participant shares their excitement about reaching a sales goal and outlines their planned discounts and incentives for the sale.

Areas of Agreement / Disagreement

Views differ on the effectiveness of Black Friday sales, with some participants feeling optimistic about potential outcomes while others express skepticism based on past experiences.

Contextual Notes

Participants are primarily consultants sharing personal experiences and promotional strategies related to Black Friday sales, with a focus on email marketing and customer engagement.

Who May Find This Useful

Consultants looking for ideas on structuring their own Black Friday promotions or seeking inspiration from peers' experiences may find this discussion beneficial.

I still can't decide...here it is Wednesday...I'm $500.00 short of the $6000 mark and just don't know if I wanna do it or take the weekend off.....don't know if I'd get that $500 anyway:confused:


UPDATE: I'm doing it....now I'm $300 away so I'm gonna make it run like ChefBecky D. A couple of days with consistent sale prices and some giveaways and maybe some shipping upgrades from regular to direct. We'll see how it goes. I do have 2 shows staying open thru the holiday to catch people at their festive gatherings so that could help in itself.
 
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How's everyone's sales going? I've gotten 200-300 in orders; haven't added it all up yet.
 
dismal. not one order. BUT it is only 10:20 here... i have all day. there could be a whole bunch later. trying to stay positive.
 
I've got $60 in orders..whoopie. By the time I do my discount, I'm not really making any money off it at all.
 
I've still got a little less than 4 hours to go! I'm at $169 and staying optimistic for $200 in sales by the time I am done. Also have $108 on one of the catalog shows that closes Sunday and $58.55 on another so I'll see how it all goes. If worse comes to worse, I'll combine the Shows into one and divide up the FPV.
 
I had close to $196.xx in orders. Not too bad for not expecting anything.
 
I am Last Minute Charlie.
At like 10am today I threw together an email through Customer Connection on my PWS and shot it out to everyone on my contacts list. I am currently at $230.80 in sales. I am thrilled because I only just thought to do it at 10 this morning. Yay!
 
Not one order or phone call. I am very upset~
 
ChefGwendolyn said:
Not one order or phone call. I am very upset~

Sorry...did you send it through PWS? Sometimes those don't go through. When did you send them out? I took some advice from here...sent the first email last Friday, one on Tuesday, and even did a couple of updates today. I look at it this way, I tried the Super Bowl Sale and got nothing... I wanted to try this one time, but I think this will be an annual thing for me.
 
maybe that is what i should have done- i sent out an email- 2 actually, but one i'm not sure if everyone got. it is 7 pm right now and nothing.
 
ChefGwendolyn said:
Not one order or phone call. I am very upset~


Don't feel so bad I didn't get anything either and I was hoping to get something to fill in the gap I am only 300 from reach the 3000 level in the sale a thon and my 3 catalog shows I am working on closing aren't even 150 yet so depressing....

I was hoping for something at this point anything would help me !!!! I might do something though tomorrow not for sure what still thinking about it.
 
You could offer free shipping and/or no sales tax. Lump them all together under one name that has a PHD and that will help balance out the shipping and sales tax...
 
ChefGwendolyn said:
Not one order or phone call. I am very upset~
I didn't receive anything either. Fortunately, I use iContact and I can see that only 18 of the 40 I sent it to have opened the e-mail. What that tells me, among other things(and "DUH" to me) is that I waited too late to send it out. I should have started last Friday and then followed up with a reminder this week, like Jane suggested in her post. Also, I think I somehow should have made the ordering time a little more flexible or something. I saw where some of you were getting orders before Friday
So...don't get mad - get GLAD you have this site and we can all work it out together..

All we need is love, la, la, la, la...

OK - not drunk just tired and SILLY!
 
I had only 1 order, but it's over $300! I'll be adding it to a couple of other recent when-you-have-something-going-in orders to do a quick catty for December 1. :)Did I get the avalanche of orders I had hoped for? No.Was it worth the 15 minutes of time and $0 I spent? Absolutely.
 
raebates said:
I had only 1 order, but it's over $300! I'll be adding it to a couple of other recent when-you-have-something-going-in orders to do a quick catty for December 1. :)

Did I get the avalanche of orders I had hoped for? No.

Was it worth the 15 minutes of time and $0 I spent? Absolutely.

Well put Rae! I didn't get anything but at least I felt better knowing I tried something. You never know what may happen. I'll continue to do it every year and it has to play out sooner or later.
 
Humble Beginnings said:
Well put Rae! I didn't get anything but at least I felt better knowing I tried something. You never know what may happen. I'll continue to do it every year and it has to play out sooner or later.

Carol, my 1st few years doing these sales I got nuthin'...but I kept doing it each year -- either on Black Friday or on Super Bowl Sunday (football widow's sale). The key has been to build up my contacts list. I now have 3100+ people on my contacts list. I ONLY add people to my list with their permission - at check-out time at my shows, I ask each guest if they'd like to be on my mailing list. Any time I give out a catalog I get their contact info. the more people on your list, the better your sales will me. Don't give up - just keep plugging along...it takes time but it will happen :)
 
I sent out my email on Monday of this week, and followed it up with a reminder email yesterday. I received 3 orders .. not that large, but it's $120 I didn't have before!!
 
I didn't really read the one order I had for my Black Friday sale closely. I knew at a glance it was over $300. Well, I just did the computer work. It's over $500! Yippee! Since the order came in via email, I didn't know about it until I got home from my own Black Friday shopping. I did know that I didn't get any phone orders. I had decided that it was worth getting my name out there in front of people one more time before Christmas, whether it resulted in any orders or not. I decided that I'd do it for a few years just to see if it caught on.I can always say I had over $500 in sales my first year. I don't have to mention that it was from just one order. LOL!
 

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