What Did You Do at Your Successful Craft Show

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Discussion Overview

The thread explores various strategies and experiences shared by participants regarding their activities and approaches at craft shows. Participants discuss the effectiveness of different booth setups, engagement techniques, and the use of food or giveaways to attract customers.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses a desire to move to a city area for better sales opportunities, noting low sales in their current suburb.
  • Another participant shares their experience of having a well-organized display with height and depth, recipe cards, and engaging with passersby to create a welcoming atmosphere.
  • Several users mention the importance of actively meeting people at the booth, with one noting that shaking hands and introducing oneself is crucial for engagement.
  • One participant describes a successful craft expo experience where they offered food samples and booked multiple shows, highlighting the value of bookings over immediate sales.
  • Another participant shares their preference against using food, suggesting that it can take up space and that a friendly demeanor is more effective in attracting customers.
  • One participant agrees with the idea of not overwhelming potential customers, emphasizing the importance of a relaxed approach to booth engagement.
  • Another participant mentions using specific products, like the mix n chop, to initiate conversations and hand out recipe cards to share contact information.

Areas of Agreement / Disagreement

Views differ on the use of food at booths, with some participants advocating for it as a draw while others prefer to engage without it. There is general agreement on the importance of a friendly and approachable demeanor when interacting with potential customers.

Contextual Notes

Participants share personal experiences from various craft shows and fairs, reflecting a range of strategies and outcomes based on their individual approaches.

Who May Find This Useful

Consultants looking for insights on booth engagement strategies and personal experiences from peers in similar situations may find this discussion relevant.

murkey
Messages
134
I am trying to venture outside of my current local suburb as it tends to be a lot of SAHM's trying to watch every penny. Sales are so low its almost not worth my time. So I want to venture to the city area that will have a better "play money" demographic.

So I wondered, what did you do while at the booth? Did you demo? Have food out? Please share!
 
Neither of those. No demo, and no food, other than wrapped candy.

Have a nice display done - give your display some height and depth.
Have recipe cards to hand out w/ your contact info on them.
Stand at the front of your display, don't sit behind it.
Greet everyone who walks by - engage them in conversation w/ a smile on your face! Ask them if they are familiar w/ the Pampered Chef.

Check out the Booths Fairs and Festivals area of this site, and study some of the pictures of displays, and read some tips from some who have had successful Booths.
 
What Becky said. If you want to get out there to meet new people, you actually have to MEET them! Shake hands, introduce yourself, ask them questions, and fit PC to their needs.
 
At a craft expo I did....
Nice setup.
Had Warm Caramel Nutty Brownies and cookies.
Had a booking Tree.

With all this I had 200.00 in sales and booked 4 shows. I felt that it was sucessful just from the 4 bookings. The table only cost me 20.00 for the day so it was well worth it and gained new customers. Off those 4 shows I have booked 2 more shows.
 
I don't bother with food. This tends to be a way to get people to your booth and I think PC is a popular one. I don't need food to get them to me and it takes up precious room :). I also I don't stand on the attack. Let people feel okay about approaching the booth. If you look ready to pounce, many will keep going. I let people look for a moment and tell them a couple of things and let them be. Then I ask if they want to fill out a door prize slip and whatever else I have time for/they are interested in.I am so SICK of seeing booths (PC included) where a consultant sits in a chair and watches people go by or even is standing with a bored look on their face. Granted, they smile at the person at their booth, but I notice three booths back. I have such fun at my booths that I always look like I'm having fun. I talk about other booths with the customers walk around looking at things near me. It gives them a comfort level since so often I think they see us as the consultant, not just like them with a cool job.Have some cash n carry on hand. Especially discontinued stuff. They love that! People like to shop. I've even had people take MY products home and I just reorder them for me. Good luck!!
 
I agree with you about not jumping on people, having a smile on your face and letting them come to you. I have done several bridal shows and craft fairs. I find this to be the best way. Cause we all know how we feel with the perfume sprayer at the mall or the booths in the mall when they ask can I ask you a question and you just keep walking, its the same thing.
 
I always have the mix n chop handy and ask people"Do you know what this is?" And go from there. Even the ones who say they have lots of PC products may not have a MNC. And many do not know what it is. I hand out recipe cards with my info.. Others are correct.. don't sit behind a table..stand up and greet people. The ones that want to will approach you. I always have some sort of give-away. many don't like to or keep it open to the ones they feel are serious.. but I have had great luck with ones who put no in their ballot.. but change their mind once we talk. Good luck!
 

Frequently Asked Questions

What products should I bring to a craft show for Pampered Chef?

When attending a craft show, it's essential to bring a variety of popular Pampered Chef products that showcase their versatility. Consider including kitchen tools like the Mix 'N Chop, the Garlic Press, and the Stoneware collection. Additionally, bringing a few seasonal items or new releases can attract attention. Don't forget to have product catalogs and order forms available for potential customers.

How can I effectively demonstrate Pampered Chef products at a craft show?

Effective demonstrations are key to engaging customers. Set up a small cooking station where you can prepare simple recipes using Pampered Chef tools. Highlight the ease of use and time-saving features of the products. Encourage attendees to participate by letting them try the tools themselves. Make sure to explain the benefits and unique features of each product as you demonstrate.

What marketing materials should I have on hand for a successful craft show?

Having the right marketing materials can significantly enhance your presence at a craft show. Bring plenty of business cards, brochures, and catalogs that detail your product offerings. Consider creating eye-catching signage that highlights special promotions or discounts. Additionally, having a mailing list sign-up sheet can help you build a customer base for future follow-ups.

How can I attract more customers to my booth at a craft show?

To attract more customers, create an inviting and visually appealing booth. Use bright colors and clear signage to draw attention. Offer free samples of food prepared with Pampered Chef products to entice passersby. Engaging with attendees by greeting them warmly and inviting them to try the products can also increase foot traffic. Consider running a giveaway or contest to encourage people to stop by and learn more.

What follow-up strategies should I use after the craft show?

Following up with potential customers is crucial for converting interest into sales. Send a thank-you email to everyone who signed up for your mailing list, including a special offer or discount on their first purchase. Reach out to individuals who expressed interest in specific products, providing additional information or answering any questions they may have. Maintaining communication through newsletters or social media can also keep your brand top-of-mind.

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