What Are Effective Strategies for Selling at a Housewarming Party?

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Discussion Overview

This thread explores various strategies for selling Pampered Chef products at a housewarming party, where the primary focus is on balancing the social aspect of the event with the goal of making sales. Participants share their personal experiences and suggestions on how to engage guests without being overly pushy.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, plans to set up a table with catalogs and a wishlist for guests to purchase housewarming gifts, expressing concern about being too pushy.
  • Another participant suggests using door prizes to attract attention and remind guests of the Pampered Chef aspect of the event.
  • Several users mention the importance of having snacks available at the table to encourage interaction with the products.
  • One participant shares their experience of setting up food displays and allowing guests to try products, noting that hands-on engagement led to increased sales.
  • Another participant emphasizes greeting guests and providing them with kits that include catalogs and order forms to facilitate sales.
  • One participant discusses the use of raffle prizes based on spending and participation, which they found effective in previous open houses.
  • Several participants express concern about the nature of the event, noting that it is primarily a housewarming party and not a dedicated Pampered Chef show, which may affect guest engagement.
  • One participant reflects on a past experience where they felt they lost money due to low sales, suggesting caution in investing too much in giveaways for this type of event.
  • Another participant proposes a "PC Pool" idea for guests to contribute to a prize, which could be shared with the host, as a way to engage attendees.
  • One participant shares their disappointment about low sales at the event, indicating that the demographic of attendees may have influenced purchasing behavior.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies for engaging guests and making sales at a housewarming party. Some participants emphasize the importance of hands-on experiences, while others express caution about the event's informal nature and potential for low sales.

Contextual Notes

The discussion centers around a specific housewarming party scenario where the host is not primarily focused on Pampered Chef products, leading to varied opinions on how to approach the situation without overshadowing the main event.

Who May Find This Useful

Consultants looking for insights on selling strategies in informal settings, particularly those navigating similar housewarming or open house events.

M
mrshamel3808
Gold Member
Messages
435
Tomorrow I'm doing a "show" sorta. I have two friends who just moved into a house and are having a housewarming party tomorrow. It's an open house and they've given me their wishlist and want me to set up a table and have catalogs and the wishlist out for their friends to buy them a housewarming gift if theh want. At this point their wishlist doesn't even total up $150 (although I talked to them tonight and they said I could add pretty much all the stoneware!). One of them said some gals at her work expressed interest so I am going to give her some catalogs and OOF so hopefully that will boost sales. But I wondered if you guys have any tips on making this a worthwhile show? I won't be doing a demo, and don't want to be too pushy. I also don't want to stand there in my little apron by the display table. I have a feeling people wouldn't approach me. I'm debating wearing my apron at all, but don't have any other way for them to know I'm the consultant. The gals will be making a bunch of PC recipes for the munchies.
 
Do you have any Season's Best laying around or other door prizes? Could you do a door prize once an hour? That way you get their attention and kind of remind them..."hey! I'm over here! this is the other reason we're here!!" without having to actually say it. I would be afraid without a demo and no actual agenda that they will forget the PC part of PC housewarming.
 
I would also recommend having some snacks at your table as well. I also bring veggies with me to show off the food chopper, ultimate mandolin, and and the microplane if you can. I would also bring a lot of garlic to show off the peeler and slicer. You can do these without a presentation! Good luck!
 
I had an open house with lots of food in all the pc products. I did not do an actual demonstration but I did set up two cutting boards. On one, I set up the garlic peeler/slicer and on the other I had a bunch of pineapples. I told people how much I loved the garlic press but now this is my new toy. Played with it and encouraged my friends to do the same. I also had choc. chips and small pieces of parm cheese to show them how it works in it as well.with the pineapple wedger, every 15 minutes I would use half a pineapple to show them the wedger. Then I used the kernel cutter to scrape off the excess pineapple on the peel. I cut it into thin slices with my 5" santoku (My favorite knife) and placed it in the 4 qt collapsible bowl. sold a lot just because they got to play with the items. You are not being pushy when you do this - people genuinely enjoy trying the products before they buy them.
 
I've done several open houses. I never do a demo at open houses. I have food available. I make sure that I greet each person and invite them to play with the tools and ask questions. I hand each person a kit--catalog, order form, and monthly special. I make sure there are plenty of chairs in my area, so people can stay a while. My last open house (about 18 months ago) losed at just over $1,000, so it works for me.
 
I also did door prizes - tiny things to give out (spices, last year's season's best) but then had a few raffle prizes set up. People got raffle tickets depending on how much they spent, if they brought a friend, rsvp'd. Did it where they could pick what they wanted to win. Also raffled off the host benefits and half off items since it was my own open house.
 
  • Thread starter
  • #7
The tricky thing is, this didn't start out as a PC party, so no one knows it's gonna be there. The two girls want to host an actual cooking show later, but they asked if I could just have stuff out for their already happening party. I don't want to feel like I'm taking over the party. But I do think I'll have some hands-on stuff out there with some signs saying "TRY ME" or something like that.
 
mrshamel3808 said:
The tricky thing is, this didn't start out as a PC party, so no one knows it's gonna be there. The two girls want to host an actual cooking show later, but they asked if I could just have stuff out for their already happening party. I don't want to feel like I'm taking over the party. But I do think I'll have some hands-on stuff out there with some signs saying "TRY ME" or something like that.
Click to expand...
yeah it's a tough situation because the guests aren't really attending a PC presentation they are there for their friend's open house. I would advise you not to spend too much money on free giveaways since the two girls will be hosting at a later day. Plus the guests will probably have brought their own gift to the new owner (didn't you say that they don't know you're there) From my own experience I only do a presentation if I know I'll sell, for me time is money, I remember a bachelorette for another product I sold last year. Nobody bought for themself and they each gave $ 5 for the bride wooohooo a whole $30 - I lost money for sure - I had entertained the girls before they left for the bars, I gave free stuff etc; I'll know never to do a presentation if I'm not the main attraction. Usually if people show up; they'll buy something.

I wish you all the best and please post how you made out !!!
 
maybe you could try to do the "PC Pool" (read thread for info), and see if folks would want to 'donate' a dollar or two to the pool and then either use it as a prize giveaway to folks or maybe something they'll split with the Open-House host? The winner gets half for themselves and the host gets the other half to buy something for her new house?just an idea...I've never tried it.
 
  • Thread starter
  • #10
So, two people ordered (one being my mom! lol) so since the other person only bought for the girls and paid cash, I'm just going to save these orders til they host their show. I'm kinda bummed because I really needed this show to make my sell-a-thon goal, so I'm hoping to at least do their show in June. It was even less than I thought because not alot of their adult friends come. It was alot of younger people (I know them through working in youth ministry).
 

Frequently Asked Questions

What are some key products to showcase at a housewarming party?

When selling at a housewarming party, focus on essential kitchen tools that are both practical and appealing. Popular items include versatile cookware, cutting boards, and unique kitchen gadgets. Highlight items that can help new homeowners set up their kitchens efficiently, such as measuring cups, mixing bowls, and storage solutions.

How can I create an engaging presentation for my products?

To create an engaging presentation, start with a warm welcome and introduce yourself. Use storytelling to share personal experiences with the products, demonstrating their benefits. Incorporate interactive elements, such as live cooking demonstrations or taste tests, to keep guests involved and interested in the products.

What strategies can I use to encourage guests to make purchases?

To encourage purchases, offer exclusive discounts or bundle deals available only at the party. Create a sense of urgency by highlighting limited-time offers. Additionally, consider hosting a raffle or giveaway for attendees who make a purchase, which can incentivize them to buy during the event.

How can I follow up with guests after the party?

Following up with guests is crucial for building relationships and encouraging future sales. Send personalized thank-you notes or emails expressing gratitude for their attendance. Include a recap of the products showcased and any special offers available for a limited time. This keeps your business top of mind and encourages repeat purchases.

What role does social media play in promoting my housewarming party?

Social media is a powerful tool for promoting your housewarming party. Use platforms like Facebook and Instagram to create event pages, share sneak peeks of products, and engage with potential guests. Encourage attendees to share their experiences during the party, which can help generate buzz and attract more customers in the future.

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