Tips for a Successful Catalog Show

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Discussion Overview

The thread discusses various strategies and personal experiences related to hosting successful catalog shows. Participants share their challenges and methods for increasing sales and bookings during these events.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions having mixed success with catalog shows, with only a couple reaching $150 in sales.
  • Another participant expresses a desire for their upcoming shows to be successful, suggesting the use of competitive incentives for hostesses.
  • One participant shares a list of tips for hostesses, including creating a guest list, setting order deadlines, and encouraging outreach to out-of-town friends and family.
  • A participant reflects on their initial success with a catalog show that generated over $600, noting the importance of enthusiasm in driving sales.
  • Another participant discusses offering additional incentives for hostesses who achieve certain sales thresholds, emphasizing the company's incentives.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies, and no clear consensus emerges regarding the best approach to ensure successful catalog shows.

Contextual Notes

Participants share personal experiences and methods that have worked for them, reflecting a range of approaches to hosting catalog shows.

Who May Find This Useful

Consultants looking for insights and ideas on improving the success of catalog shows may find the shared experiences valuable.

J
jenf
Messages
97
What do you do to help your hostess have a successful catalog show? I had 5 scheduled for October. I think I actually had 2 that made it to $150 and the rest had very little or nothing at all. This was my first month to have any catalog shows because I really try to push having a cooking show. I have four more scheduled next month and would really like all of them to do well. I am now offering an additional gift if the hostess has over 15 orders. I am also going to do a better job of keeping up with these hostesses. What do you do? TIA!
 
I love to know this too. I have two scheduled for November and I want them to be big ones! Both of my hostesses are competitive, so maybe a flyer that has incentives for number of orders, total amount, etc. ?
 
I print out a letter. I found one on here and modified it to my liking. Here are a few of the tips I put on it

Do a guest list so that you make sure to let everyone you know you are doing a show.

Always give people a timeframe in which to give you their order

Take the catalog every where you go

Make sure people know about the guest special

Encourage them to contact out of town family and friends. They can either order on your website or if you don't have one they can browse the website and call/email their order in to their friend

Give them an incentive to book shows. That's the main problem I have with catalog shows, they have good sales but I don't get any bookings from them.
 
i got spoiled my first show was a cat. that closed at over 600, i wish they all were like that. Some things I've done to increase the total's were all found on this website in the files section, the 5-15-15 flyer i tweaked it so if they got 15 order's or over 500 i'd give them an extra 15, a flyer for a free cookbook if they got 3 bookings, and a cover letter stressing the more they sell the more they earn. I think it's mostly if they are excitted about it the people they ask will catch that enthusiam hth ~tiffanyp
 
One of those is the letter I use.
 
I tell my Catalog hosts that if they get better than $450. in orders, i will give them an additional $15 in free products. (put in as cooking show) then I talk up the booking benefits. That way, none of it is out of my pocket...not to be mean...the company gives really good incentives...the trick is to maximize them and host coach catalog hosts the same way...
So far, this is working for me with 1/3 to 1/2 my catalog shows. :)
 

Frequently Asked Questions

What is a catalog show and how does it work?

A catalog show is a type of direct sales event where the host showcases a company's product catalog to friends and family, allowing them to place orders without the need for a live demonstration. The host collects orders over a specified period, typically a week or two, and submits them to the consultant, who then fulfills the orders. This format is great for those who may not be able to attend a traditional party.

How can I effectively promote my catalog show?

Promoting your catalog show can be done through various channels. Utilize social media platforms to share the event details, create engaging posts about the products, and offer incentives for orders. Additionally, consider sending out personal invitations via email or text, and encourage your host to reach out to their network to spread the word. The more excitement you generate, the better the turnout will be!

What are some tips for setting up an attractive catalog display?

To create an appealing catalog display, use bright and inviting visuals. Arrange the catalogs alongside featured products, and include samples or cooking demonstrations if possible. Use tablecloths, banners, or other decorations that reflect the brand's colors and theme. Ensure that the display is organized and easy to navigate, making it simple for guests to browse through the catalog and see the products in action.

How can I encourage guests to place orders during a catalog show?

To encourage guests to place orders, consider offering exclusive promotions or discounts for catalog show attendees. Highlight popular products and share personal testimonials or recipes that showcase their use. Additionally, create a sense of urgency by setting a deadline for orders and reminding guests of any limited-time offers. Engaging with guests and answering their questions can also help them feel more confident in their purchasing decisions.

What follow-up strategies should I use after the catalog show?

Following up after the catalog show is crucial for maintaining customer relationships and maximizing sales. Send thank-you notes to everyone who placed an order, and provide updates on shipping or delivery timelines. Additionally, reach out to those who did not order to ask for feedback or if they have any questions about the products. Consider offering a special promotion for future orders to keep the momentum going and encourage repeat business.

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