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My director told me a lot of people are attracted to the simple additions stainless steel stands, esp. those with new or redone kitchens because often it matches the new hardware.
And I would just tell near-horror stories saved by stoneware! I was helping my director at one of her shows last night (up until then I had never been to a PChef show! ) and I stuck my batch of pizzetta triangles on the top rack; hers were on the middle. Well as you may have guessed mine were about 40 shades darker than hers but only on the top and still tasted just fine. You can tell that story and say it happened to a friend.
Stoneware saves the day!
i like to use visuals with the stoneware. i tell people to close there eyes and that i wont bite them if they do it and imagine a nice digiorno (sp??) pizza on a metal cookie sheet. it cooks and smells so good and then you bite into it just to find it frozen in the middle!! then i do the same for the stone except this time its done all the way and will still be hot the second time around!! people seem to like that visual instead of just hearing about it.
I love to tell them it's a puzzle for adults and have them visualize all the different combos I describe, and different uses for the wovens, different levels. LOVE the square bowl with a small bowl for veggies and dip, looks so pretty with salad or pasta. Put 2 small bowls in bowl for salsa and guac, float the chips inbetween. Use as fruit bowl centerpiece when not entertaining.