Should I Sponsor Bowlers at a National Tournament for Business Promotion?

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Discussion Overview

The thread discusses the potential benefits and considerations of sponsoring bowlers at a national tournament for business promotion. Participants share their thoughts on the opportunity, the costs involved, and the expected outcomes of such an engagement.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, describes the opportunity to sponsor bowlers and set up a promotional table at a national tournament for $45 over three weekends.
  • Another participant questions the value of the sponsorship, noting concerns about traffic and whether the table would be manned.
  • One participant shares their experience of the bowling alley being busy, suggesting that it could be a good opportunity if the table is manned.
  • Several users mention that the DJ announcements could enhance visibility and attract more attendees to the table.
  • Another participant expresses enthusiasm for the opportunity, indicating that even without direct sales, the exposure could be beneficial.
  • One participant suggests including promotional items in giveaway bags, sharing a positive personal experience with similar promotions.

Areas of Agreement / Disagreement

Views differ on the potential effectiveness of the sponsorship, with some participants expressing optimism about the opportunity while others raise concerns about the expected traffic and engagement.

Contextual Notes

The discussion reflects personal experiences and opinions regarding promotional strategies in a community setting, particularly in relation to events like bowling tournaments.

Who May Find This Useful

Consultants considering similar promotional opportunities or those interested in community engagement strategies may find the insights shared in this thread relevant.

thehaleykitchen
thehaleykitchen
Gold Member
Messages
400
Ok Cheffers,

Here is a new one for you: I have a close friend who is a manager at a local bowling alley. There is a National Tournament going on and if I sponsor 5 bowlers for $45, I can have a table set up during the tournament plus have my name and business announced at least 5 times each Friday and Saturday Night for 3 weekends via the DJ. I can bring in any flyers, cards, etc. that I want as well. And any time that the 5 bowlers are bowling, I can set up shop and try for more sales!

Should I go for it?

Thanks,

Karen
 
Would you actually be manning the table? Would your table be set up each of the three weekends? $45 is a bit more than I would normally pay for a booth. Also, I don't know how much traffic you would get since the people would be there primarily for the bowling, not for shopping. If you're not manning the table, I wouldn't expect anything out of it, and I wouldn't pay $45 for nothing.
 
  • Thread starter
  • #3
I would be manning the table and yes, for each of the three weekends. There is a bar connected to the bowling alley as well (where my table would be) and I have been in there on a Friday night and it does gets busy there.
 
Simply based on my experience with bowling itself I'd say go for it! It seems like a really good opportunity, especially when the DJ announces for you. Now THAT is a good deal.
 
OK, three weekends for $45 is a pretty good deal. If you'll be there to talk and interact with people, you'll probably get something good out of it. Especially if the DJ keeps reminding people you are there, so those who might not normally come into the bar area, will know to come look for you (and those are the kind of people you want, the ones that come look for you :) ).
 
I'd do it! I think it's a great opportunity..might not get anything, but could do really really well!
 
  • Thread starter
  • #7
We are going to work out the details tomorrow morning and it starts Friday night! I am excited ~ and knowing my friend, I will get free food and drinks while I am there as well!Something in the right direction for me for a change!Karen
 
Is that $45 for all 3 weekends???

If so, that is only $7.50 each night.

Not bad at all - even if you don't sell anything - you got your name out there

I would love to do something like this

:chef:
 
Last edited:
what is great too they do give aways to bowlers at these and you could offer to put soemthing in the grab bag that they make up I have done that before and put my business card with it and I have gotten respond back. I am a bowler besides that and my friends thought it was so cool i did it and so it is a very positive respond you will mostly like get out of it.
 
  • Thread starter
  • #10
I know, I got lucky with this lead! Like I said, the manager is a close friend of mine (and used to be a neighbor) - $45 bucks for all three weekends. He said I could basically live there Friday Nights and all day Saturday and Sundays. Looking forward to a great time and just hanging out and answering questions and selling stuff!Karen
 

Frequently Asked Questions

Should I sponsor bowlers at a national tournament for business promotion?

Sponsoring bowlers at a national tournament can be a great way to promote your business, especially if your target audience aligns with bowling enthusiasts. It can increase brand visibility and create a positive association with the sport.

What are the potential benefits of sponsoring bowlers?

Benefits include increased brand exposure, the opportunity to connect with a niche market, and the chance to build relationships with potential customers. Additionally, sponsorship can enhance your brand's credibility and reputation within the community.

How much should I invest in sponsorship?

The investment amount depends on your budget and the level of sponsorship you choose. Consider factors such as the tournament's scale, the number of bowlers you want to sponsor, and the potential return on investment. It's essential to find a balance that aligns with your business goals.

What type of promotional materials should I provide?

Consider providing branded apparel, banners, or promotional items that bowlers can use during the tournament. Additionally, you can create flyers or brochures to distribute at the event, highlighting your products and services.

How can I measure the success of my sponsorship?

Success can be measured through various metrics, such as increased sales, social media engagement, and brand awareness. Track any leads generated during the tournament and follow up with potential customers to assess the impact of your sponsorship on your business growth.

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