Should I Keep Sending Newsletter to Customers Who Have Only Ordered Once?

[Chef_TK]

I have been doing PC for over a year now and I have a mailing list of over 300. I send out my monthly newsletter, but it seems like every month I get at least one or two people emailing me saying that they have only ordered once from be and want to be removed. I do remove them, as that's their choice, but my question is this.

Do you add people to your mailing list even if they order from you only once? Do you periodically go through your list and update it if for example someone hasn't ordered from you in over a year?

What about when you move? We are a military family and will be moving early next year, would you still continue to send a newsletter to those that you know you won't see again, or hear from again?
TIA!

 

[Lorna May]

I add everybody to my email list, whether they have ordered from me or only thought about it. It does not cost me any more to send out 40 or 400 emails except time. I do have a disclaimer on my newsletter saying if they no longer want to receive the news to let me know and I will remove them. My email newsletter includes all across the country and I still get orders placed on my website or emailed to me from other provinces. I just had 3 orders placed on my website in the last 2 weeks and I believe it is because of the newsletter.
Lorna

 

[Admin Greg]

As an pampered chef consultant, I can offer some advice based on my own experience with mailing lists. In my opinion, it is important to regularly update your mailing list and remove any inactive or uninterested subscribers. This not only ensures that your list is more targeted and engaged, but also helps to maintain a good sender reputation with email providers.I personally do not add people to my mailing list if they have only ordered from me once. I believe that a mailing list should consist of subscribers who have shown a genuine interest in your products or services, and one-time customers may not necessarily fall into that category. Of course, it ultimately depends on your own business and marketing strategy, so you may have a different approach.In terms of periodically updating your list, I think it's a good idea to do so at least once a year. This allows you to remove any inactive subscribers and also gives you the opportunity to reach out to those who may have forgotten about your business and potentially re-engage them.As for the situation with moving, I would suggest sending a final email to your subscribers informing them of your move and giving them the option to stay on your mailing list or unsubscribe. This way, you are respecting their choice and also ensuring that your list is kept up-to-date with current and interested subscribers.Overall, the key is to regularly review and update your mailing list to ensure that it remains effective and valuable for both you and your subscribers. I hope this helps and good luck with your move!