The thread centers around the idea of sending promotional materials, including catalogs and flyers, to past customers to boost sales and bookings for upcoming shows. Participants share their thoughts on the effectiveness and costs associated with this approach.
Participants generally agree on the high costs associated with sending out full-size catalogs and the necessity of follow-up communication. However, there is no clear consensus on the best approach to take, with differing opinions on which materials to send and to whom.
The discussion reflects personal experiences and strategies of participants who are consultants, with varying levels of experience in the business.
Consultants looking for ideas on how to engage past customers and promote upcoming shows may find the shared experiences and suggestions relevant.
A Disc List is a list of your customers who have expressed interest in receiving discounts or promotions. To create one, gather the names and contact information of your customers, and note their preferences for products or promotions. You can use a spreadsheet or a CRM tool to organize this information for easy access when sending out catalogs or promotions.
It's generally a good practice to send out catalogs and mini-catalogs at least once a season, coinciding with new product launches or promotions. Additionally, consider sending them out when you have special offers or events to keep your customers engaged and informed about the latest products.
You can send out catalogs and mini-catalogs through various methods, including direct mail, email, or social media. For direct mail, ensure you have the correct addresses for your customers. For email, consider creating a visually appealing digital catalog that can be easily shared. Social media platforms can also be used to showcase new products and direct customers to your online catalog.
Yes, including a personal note can enhance customer relationships. A handwritten note or a personalized message can make your customers feel valued and appreciated. Mentioning specific products you think they might like or inviting them to an upcoming event can encourage engagement and sales.
You can track effectiveness by monitoring sales generated from the catalogs, noting customer feedback, and keeping track of follow-up conversations. Additionally, consider using unique discount codes or QR codes in your catalogs to see which ones drive the most traffic and sales. This information can help you refine your future marketing strategies.
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