See How Changing My Wording Dramatically Increased Donations for RUFTH!

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Discussion Overview

This thread discusses various personal experiences related to changing wording when promoting the RUFTH program, which encourages rounding up orders for donations. Participants share their observations on how slight adjustments in language have impacted customer responses and donation amounts.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions that changing the wording from “would you like to round up your order to the next dollar?” to “would you like to round up your order?” has led to increased donations.
  • Another participant shares their experience of customers rounding up their orders by larger amounts, such as $2, $5, and $10, after changing their approach.
  • Several users note that they inform customers they will automatically round up unless they indicate otherwise, resulting in high participation rates.
  • One participant discusses how they handle situations where customers want to round up more than just the change, suggesting they write the amount in the donation box.
  • Another participant expresses that they often suggest customers round up more, integrating it into their sales pitch.
  • Some participants share similar experiences of customers willingly rounding up their orders, indicating a positive reception to the approach.

Areas of Agreement / Disagreement

Views differ on the specific wording and approach to asking for donations, but many participants agree that changing language can lead to increased customer participation in the RUFTH program.

Contextual Notes

Participants share their experiences in the context of promoting the RUFTH program during customer interactions, highlighting the importance of language in encouraging donations.

Who May Find This Useful

Consultants looking for insights on how to effectively promote the RUFTH program and increase customer engagement may find this discussion beneficial.

PChefPEI
Silver Member
Messages
2,144
I always promote RUFTH and ask people if they would like to round up their orders. Well, lately, I have changed my wording slightly and I can’t believe the difference! I used to say “would you like to round up your order to the next dollar?” Now, I say “would you like to round up your order?”

Why I never did that before, I don’t know….duh moment, I guess! LOL People are rounding up their order by $2, $5 and even $10!!! I can’t believe it!

Just thought I would share. It’s all about the language! :)
 
It's funny you bring this up. I had a customer just yesterday who placed a 85.00 order but gave me 90.00 and said round it up. When I enter in PP3 and hit round up it only goes to the nearest dollar. Where would I enter the difference?
 
merci, marie-france! what a great idea!

carol, what i do instead of checking the round up box is just enter the $ in the donation box (under all the subtotals, discounts, etc).
 
I changed my wording about a year ago. I tell everyone at the show about the RUFTH program and giving back to others in our community who are less fortunate then us. I tell them that I will automatically round up unless they cross off the box. 99.9% of the people do not cross off the box.
 
susanr613 said:
merci, marie-france! what a great idea!

carol, what i do instead of checking the round up box is just enter the $ in the donation box (under all the subtotals, discounts, etc).

Cool thank you!
 
PChefPEI said:
I always promote RUFTH and ask people if they would like to round up their orders. Well, lately, I have changed my wording slightly and I can’t believe the difference! I used to say “would you like to round up your order to the next dollar?” Now, I say “would you like to round up your order?”

Why I never did that before, I don’t know….duh moment, I guess! LOL People are rounding up their order by $2, $5 and even $10!!! I can’t believe it!

Just thought I would share. It’s all about the language! :)

So, if after you ask, "Would you like to round up your order?", and somebody says, "Sure", how do you proceed? Do you ask them how much?
 
In my demo I talk about RUFTH and tell them that unless they put a line through the box, I will assume that they would like to participate. I also tell them that if they would like to round up MORE than just their change just to notate in the box how much they would like to give.

That way I don't have ANOTHER question to ask them at checkout time...

Marie that is a super way of looking at it!
 
pkd09 said:
I changed my wording about a year ago. I tell everyone at the show about the RUFTH program and giving back to others in our community who are less fortunate then us. I tell them that I will automatically round up unless they cross off the box. 99.9% of the people do not cross off the box.

This is exactly what I do. It works everytime......................:balloon:
 
Wow--that's a great idea--I always ask if they want to round up and MOST people say yes, but it would be easier to have them cross it out if they don't. Thanks
 
  • Thread starter
  • #10
Bren706 said:
So, if after you ask, "Would you like to round up your order?", and somebody says, "Sure", how do you proceed? Do you ask them how much?

Yep! I even have had people ask ME how much! So, I say, "20 bucks!"....hehe, just kidding. I just tell them, "whatever you like" and ten chances to one, they round up more then the dollar.
 
Thanks for sharing, I will do this!
 
I always suggest they round up more and many do. It's part of my "don't forget the guest special, here's the three ways you can pay, and this is our Round Up program" schpeil. :)
 
Wow-I never thought of that before...geewhiz! That sounds so simple-thank you for sharing!
 
Humble Beginnings said:
It's funny you bring this up. I had a customer just yesterday who placed a 85.00 order but gave me 90.00 and said round it up. When I enter in PP3 and hit round up it only goes to the nearest dollar. Where would I enter the difference?


Just type the amount in the box.
 
That's great that you had you're ah ha moment! I love it when those happen! Thank you for sharing that with everyone here as well! DOn't you just love this site? :D

It really does work and I've even been tying in the florida fires that we had here, those people that were affected never thought they would have to go to a food bank but they did. We need to replenish that supply now.
 
  • Thread starter
  • #16
Yep, love those "ah ha" moments! Wish I would get them more often!! LOL

Kristi, sounds like you may have an opportunity for a food bank fundraiser! An online one maybe?? Just a thought.
 

Frequently Asked Questions

What is RUFTH and what do they do?

RUFTH stands for "Raising Up Families Through Hope." It is a nonprofit organization dedicated to providing support and resources to families in need, focusing on education, health, and community development.

How did changing the wording impact donations for RUFTH?

By altering the messaging used in fundraising campaigns, RUFTH was able to better connect with potential donors. This included using more emotional and relatable language, which resonated with the audience and encouraged them to contribute more generously.

What specific wording changes were made?

The changes included shifting from a focus on the organization's needs to highlighting the impact of donations on families' lives. For example, instead of saying "We need your help," the messaging was changed to "Your support can change a family's future."

Can other organizations apply similar strategies to increase donations?

Absolutely! Many organizations can benefit from revisiting their messaging. By focusing on storytelling and the direct impact of contributions, they can create a stronger emotional connection with potential donors, leading to increased support.

What are some tips for crafting effective fundraising messages?

Some tips include using clear and concise language, incorporating personal stories or testimonials, emphasizing the positive outcomes of donations, and creating a sense of urgency. It's also important to tailor the message to the audience's values and interests.

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