New Kitchen Knives: Quality vs Price

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Discussion Overview

The thread centers around participants' thoughts and experiences regarding the new kitchen knives introduced by Pampered Chef, particularly focusing on their quality and pricing compared to other brands. Participants share their concerns about selling the knives and discuss customer perceptions influenced by cooking shows.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Exploratory

Main Points Raised

  • One participant expresses concern about selling the knives due to their price, noting difficulty in getting customers to spend on cookware.
  • Another participant shares a positive experience, mentioning a customer who was eager to purchase a knife at a discount.
  • Several participants believe that increased exposure to cooking shows has made customers more aware of the value of quality knives.
  • One participant highlights the popularity of the Santoku knife, attributing it to Rachael Ray's influence.
  • Another participant mentions a recent purchase of a Santoku knife at a lower price, questioning the quality comparison with the new knives.
  • One participant emphasizes the long-term value of investing in quality knives over cheaper alternatives.
  • Several participants discuss the promotional offers related to the new knives and express excitement about their potential sales impact.

Areas of Agreement / Disagreement

Views differ on the perceived value and marketability of the new knives, with some participants feeling optimistic about customer interest while others express skepticism about pricing challenges. No clear consensus emerges regarding the overall reception of the knives.

Contextual Notes

Participants share personal experiences and observations from customer interactions, reflecting a range of opinions on pricing and product quality without making definitive claims about market trends.

Who May Find This Useful

Consultants looking for insights on customer perceptions and sales strategies related to the new kitchen knives may find this discussion relevant.

back to Saturday Night Live- His name was Father Guido Sarducci. I am showing my age, but it was back in the John Belushi, Bill Murray, Dan Akroyd day .
 
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  • #32
Okay, I just asked my hubby and he said Yes and smiled really big! He said people use to ask him all the time! Too funny!:D
 
mrssyvo said:
back to Saturday Night Live- His name was Father Guido Sarducci. I am showing my age, but it was back in the John Belushi, Bill Murray, Dan Akroyd day .
You forgot Jane Curtain!:p :D
 
I had a recruit interview on Monday and she saw the santuko knife she can interview and said it looks awesome. She said they have a cheaper one that has holes in it and you can tell its not as great quality. I'm actually glad they came out with new cutlery because my husband has been complaining about our knives and that they aren't very sharp and don't cut well.
 
I went to Kitchen Show Live. One quote Feirale Yen (not sure if I spelled her name right) was "$70 for these bowls? (Stainless Steel). "Yes, but they are worth it. Then she went on to explain the beneifts. I thought this was great. They know the price up front rather then you showing all the benifits and then them asking how much. I know I usually put a dollar amount in my head I think something will cost. I love giving them the price of something expensive but then explaining why it's worth it. She also talked about the Executive Cookware and said, "There is more expensive cookware out there, but you will find our cookware is even better and costs less." What a great idea. Sure there is cheaper out there as well, but you've just told them our cookware is a bargain. After they already think it's a good deal she tells them they can get it at half price just for having a show. Then they think they can't pass up that bargain! No wonder she was the first consultant to sell $1 million!! I'm so glad I had her for my class! I was so lucky!

I've been thinking it all wrong about cheaper items being out there. We need to focus that there are more expensive products out there. Just like many of you mentioned about the knives.

I know I'm going to work on these types of quotes for my shows.
 
Forgot to mention - I remember those Saturday Night Live days. How about Eddie Murphy (Mr. Rodgers Neighborhood)!
 
  • Thread starter
  • #37
pampchefrhondab said:
, "There is more expensive cookware out there, but you will find our cookware is even better and costs less." What a great idea. Sure there is cheaper out there as well, but you've just told them our cookware is a bargain.


Very well said!:D Thank you for passing that along. I think we all tend to do that and I will have to try that for my next show!:D
 
I work with a guy who is a trained chef and when he saw the knives, he was like wow those are great prices!
 
rennea said:
I'd have to see the knife but I have never seen the Santuko knife at that price point before! If you have found one of excellent quality at that price I am blown' off my feet:eek: I hope it's good for you!!

The Wustoff Santuko is $140.
 
My hubby and I are buying them for our kitchen at work....my staff are going to love them:D
 
Okay...this thread is cracking me up! It keeps jumping back and forth between Saturday Night Live.....Knives.....Saturday Night Live....Knives. It's like it has a split personality!

I did alot of baby sitting in high school and watched SNL EVERY Saturday night (1980-82) waiting for parents to get home. You forgot the Coneheads!

Oh...and I love the knives too! We get caught up in the price and feel like we have to justify it...remember our quality and warranty speak for themselves!! My sister just said today that she wants a Rachel Ray knife! Guess I'll make her work for it with a catalog show :)
 
Feriale Yan is awesome. You are so lucky to have seen her show!
 
okay I agree this thread is a little crazy, I love it! At first I thought I was just having trouble following because it is late and I'm tired!!

I am having a little trouble with the knives. Myself I love them and I can't wait to get them!! But in my area times are tuff, major factories in the are aren't doing very good and the economy has never been great here so I'm a little worried about getting anyone to buy
 
jenniferlynne said:
Yeah, but we also kept the Generation II for one season after the Executive came out. I can't help but wonder if they will eventually discontinue them. Hope not!!

Maybe you know this by now, but yup, they are discontinued as of August 31st!
 
Michael Serrano said:
I too was blown away when they introduced the new Forged Cutlery. I LOVE THOSE KNIVES! :D I don't think it will be a problem at all to sell them. Most times WE internalize the issue about the price and customers can pick up on this. The issue is the COST...Zig Ziglar says it best: Price is a one time thing and cost is a lifetime thing.

You can buy a similar knife at Bed, Bath & Beyond for $9.99 today, but when that knife dulls, breaks or rusts (or whatever may happen) you'll have to pay that price again. Or you can invest in The Pampered Chef's Santoku Knife and have it for a LIFETIME.

The BIG difference between US and the Department store retailers is that OUR customers can't walk into a Walmart, Target, etc. and ask to try a product out before they buy. You can't open the boxes and whip out an onion or a slab of meat and test the product you want to buy, but with US they can!

Just my thoughts on that.

Have a great one guys!

Mike

All of that was an AWESOME way to put it all. I think I may even adopt some of your verbage for my shows.... You sold me!!!
 
I can see a nice tie-in between our discussion on knives and SNL--remember John Belushi's fish-out-of-water character Samurai Warrior?! Now THAT was a knife!

I think there will be some initial sticker shock re the new knives, but if we "educate" our customers about them and help them realize that our prices are bargains compared to other brands, the new knives could become our top sellers.
 
Glazed Stoneware
jenniferlynne said:
The October host special is the host can chooe ONE of the new knives for 60% off. The guest special is the new small cutting board with a purchase of $60 or more.

September is New Traditions Stoneware. Host can get ONE piece at 60% off (classic and the new piece not included) and the guests can purchase as much as they want for 20% off. I believe they also don't get the discount on the classic or the new piece. I don't really understand that, but oh well.

My "working" theory oh the New Traditions stoneware being the only line on sale in September is that TPC is "herding" our customers towards this line. Notice that they are dropping the Classic Deep Dish Baker from the line. New Traditions has a little higher price point, and is so beautiful. Eventually, I think that all Classic pieces will be dropped, except those that that can't be done in glazed (mini loaf pan, etc.)
 
Okay - first I have to say that there was never any funnier television than SNL in the late 70's - early 80's - and those of you too young to remember should go rent the dvd's! (chee-bugah, chee-bugah, no coke-pepsi:D )

Now - the knives......I for one am THRILLED to be able to offer PROFESSIONAL knives to guests at about 1/2 the price of those in dept. stores! (and if they host - 1/4 of the price!) I have a set of Wusthoff that I actually keep hidden because I'm so afraid my husband will damage them! Everything that Chef Koetke (and isn't he a cutie?) said about the knives at conference is true! He was excited about them - and he is a renowned Chef who knows knives! REALLY - once you use a great knife (and the ones we have now are good, but not GREAT) you will fall in love with them.
For those of you who weren't at conference, In your change-over kit, you will get an 8 1/2 x11" photo of the knives with a full sheet of selling points that can be used at your shows in your easel folder. (same with the Executive Cookware) They look really nice, and should help alot with selling the knives!
 
jenniferlynne said:
September is New Traditions Stoneware. Host can get ONE piece at 60% off (classic and the new piece not included) and the guests can purchase as much as they want for 20% off.


I had no idea it was as much as you want! gee I better pay attention!!
 
New Knives Are Cool!!!I love the new knives. I can't wait to get my hands on them. Or earn them FREE!!! It's so exciting when the new catalog comes out and new products are introduced. I have hosts who constantly tell me that they are waiting to do their 4th or 5th show just because of the new catalog.

Those who cook on a regular basis and yes those that watch the Food Network and are serious about their kitchen utensils (like me) will know that these prices are a steal! Not to mention the great deal they get when they host a show. A lifetime guarantee is the real clincher with my hosts and customers.

No where else will they get such quality and superb workmanship for that price. We are trying to compete with the fancy, expensive companies that have no problem putting out a knife for over $100. We need to be confident in our company and continue to seek out those who are willing to spend big bucks to get great products. (and if you think about it, it's not really big bucks with all the PC deals!)

Those who have a hard time spending $30-50 at a show maybe need to consider hosting a show. Or just sticking to smaller and cheaper priced items in the catalog. I find women all the time who know that if they go to a dept. store they are going to spend well over $200 on good kitchen items.

So GET TO WORK CHEFFERS!!! We have a great new product line for this FALL!! I am so excited!!!
Debbie

P.S. And an update on my PC kid's cooking class for homeschoolers, it's so popular I have to have two classes this semester!!! It's great!!
 
I hope they never get rid of the classic stoneware. It is much easier to care for, you don't have to worry about scratching the glaze and I myself think the blacker it is, the prettier it is.
 
Shawnna said:
I hope they never get rid of the classic stoneware. It is much easier to care for, you don't have to worry about scratching the glaze and I myself think the blacker it is, the prettier it is.

I'm afraid Nicole is right. I think they will be eliminating the classic stoneware (at least in the pieces that can be retired). I consider the classics the "neutral" stuff and I don't mind if it gets black. At least then people can tell I actually cooked.
 

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