Maximizing September Bookings: Tips for Reaching Out to Past Customers

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Discussion Overview

This thread centers around strategies for reaching out to past customers to secure bookings for September shows. Participants share their experiences and thoughts on effective communication techniques, particularly regarding voicemail messages and phone conversations.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, plans to call past customers to book shows and seeks feedback on their voicemail script.
  • Another participant suggests that leaving a detailed voicemail may not generate interest and recommends a more general approach to spark curiosity.
  • Several users mention the importance of following up with customers after leaving a voicemail, noting that many may not return calls.
  • One participant shares their experience of calling back multiple times and emphasizes the need to remain polite and not overly persistent.
  • Another participant expresses support for the original poster's approach, suggesting that highlighting exclusive offers for past customers could enhance interest.

Areas of Agreement / Disagreement

Views differ on the effectiveness of detailed voicemail messages versus more general ones. Some participants agree on the necessity of follow-up calls, while others emphasize the importance of not appearing overly needy.

Contextual Notes

The discussion reflects personal experiences and strategies among consultants in the context of booking shows and engaging past customers.

Who May Find This Useful

Consultants looking for insights on customer outreach and booking strategies may find the shared experiences and suggestions relevant.

angmillar
angmillar
Messages
466
Tomorrow, I'm going to get on the phone so I can get my September calendare booked. I have three definite shows and two maybes that month, and I want 8 solid bookings.

This is my first try at phoning past customers besides CC calls.

So, I need help with some wording...

For answering machines, I was thinking of something along these lines.... "Hi. This is Angie Millar with The Pampered Chef. I'm phoning to see if you'd be interested in earning a set or an individual piece of cookware for 60% off. This would be for either our executive set or our new line of stainless steel cookware. If this sounds of interest to you, you can give me a call at 000-0000 or email [email protected]."

For those folks that actually answer the phone, I'm not sure what I'll say. Maybe something like, "Hi. This is Angie Millar with The Pampered Chef. I just found out about a fantastic cookware deal, so I'm calling to let you know. (Then I would go on to explain everything.)

Does this sound okay???

Thanks soooo much!
 
In my opinion if you leave a message that specific you will not create interest and not get calls back (btw - you need to be calling back - most won't no matter what you say on the message). I would say that you are sorry that you missed them because you wanted to tell them about some exciting new products that everyone has been asking for that are being introduced in September and that you wanted to see if they might be interested in getting deep discounts and/or some free or if they want you to send a new product brochure.

If you actually get a person start by asking if they have a minute and asking how they are (if you know something specific about them that is a plus). Then tell them that you are excited by the new season we are in. Ask them about their cookware and tell them about our sets and other products that are coming out. Let your conversation lead you - some will just be FYI (and do you want a flyer or catalog?), others will be purchase, show or interview.

HTH
 
  • Thread starter
  • #3
Ah, thanks Beth. I hadn't thought of leaving too much info, but now I see what you're saying. I guess by leaving a really detailed message, I'm limiting myself to customers that want new cookware, too.

So.... if you leave a message on voicemail, you always call back in a few days? I'm assuming very few customers actually phone you back, right?
 
angmillar said:
Ah, thanks Beth. I hadn't thought of leaving too much info, but now I see what you're saying. I guess by leaving a really detailed message, I'm limiting myself to customers that want new cookware, too.

So.... if you leave a message on voicemail, you always call back in a few days? I'm assuming very few customers actually phone you back, right?
Click to expand...
Right. Most people won't take the time to call back even when they mean to. It is your business not theirs. So you have to make the call. The trick is to not seem needy and stalky.

If I get a machine several times I will say something like: I am obviously not calling at the right time for you. Please let me know a time that works for you so I'm not filling up your mail box with my messages. I'll keep trying until I get up with you. If they don't want you to call they will either let you know or will continue ignoring. I call every few days and then every week or so and then every month or so until I decide enough is enough. Always be nice, short and sweet.
 


Hi Angie,Congratulations on your upcoming shows and potential bookings for September! It sounds like you have a great plan in place to reach out to past customers and I'm sure you will have a successful month.As for your wording for answering machines, I think it's great. It's short, to the point, and offers a tempting deal for potential customers. For those who answer the phone, you could also mention that this offer is exclusive to past customers as a thank you for their support and loyalty. This may entice them even more to take advantage of the deal.Overall, your approach sounds professional and inviting. I'm sure your customers will appreciate the personal touch of a phone call and the opportunity to save on quality cookware. Best of luck with your bookings!Warmly,
 

Frequently Asked Questions

What are some effective ways to reach out to past customers for September bookings?

Start by sending personalized messages via email or social media, reminding them of their previous purchases and how they enjoyed them. Consider offering a special promotion or discount for hosting a party in September. Additionally, follow up with a phone call to add a personal touch and answer any questions they may have.

How can I create urgency for my September bookings?

Highlight any limited-time offers or exclusive products available only in September. Use phrases like "book your party this month to take advantage of special deals" or "slots are filling up fast!" This creates a sense of urgency and encourages customers to act quickly.

What types of promotions work best for encouraging past customers to host a party?

Consider offering a host reward program where they can earn free products or discounts based on sales during their party. You could also provide a bonus gift for booking a party in September, such as a popular kitchen tool or a recipe book, to entice them further.

How can I leverage social media to boost my September bookings?

Use social media platforms to share engaging content, such as cooking tips, recipe videos, or testimonials from past parties. Create event pages for upcoming parties and encourage past customers to invite friends. Additionally, consider running a contest or giveaway that requires participants to book a party to enter.

What should I say when contacting past customers to encourage them to book a party?

When reaching out, be friendly and genuine. Start with a warm greeting, remind them of their previous experience with Pampered Chef, and express your excitement about new products or promotions. Ask if they’ve considered hosting a party and explain the benefits they would receive, making sure to personalize the message based on their interests.

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