krzymomof4
Silver Member
- 1,682
Maximizing Lead Follow-Up: The Right Timing for Booth and Fair Leads
- Thread starter krzymomof4
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Discussion Overview
The thread explores the timing and approach for following up with leads generated from booths and fairs, particularly focusing on how long is appropriate to wait before making contact and how to handle conversations after a significant delay.
Discussion Character
- Anecdotal
- Opinion-based
- Exploratory
Main Points Raised
- One participant, identifying as a consultant, shares that they have followed up with leads from as long as 8.5 years ago, suggesting that circumstances in people's lives can change.
- Another participant expresses the view that it's never too late to follow up, as potential customers may have immediate needs that align with the consultant's offerings.
- Several users mention personal experiences of delayed follow-ups due to life events, such as family crises, and seek advice on how to approach these conversations after a long period.
- One participant recounts their early experiences with leads, noting that a lack of information gathering led to discouraging follow-up attempts.
- Another participant suggests that while the ideal follow-up time is within 48 hours, they believe leads remain viable until explicitly told otherwise.
- Some participants discuss strategies for re-engaging leads, including acknowledging personal circumstances and using specific details from the initial contact to personalize the follow-up.
Areas of Agreement / Disagreement
Views differ on the ideal timing for follow-up, with some participants advocating for immediate contact while others suggest that any time frame can be acceptable based on individual circumstances.
Contextual Notes
The discussion reflects a range of personal experiences and approaches to lead follow-up, emphasizing the variability of individual situations and the importance of personal connection in sales interactions.
Who May Find This Useful
Consultants looking for insights on managing lead follow-up and navigating the challenges of delayed communication may find this discussion relevant.
chef131doreen
Gold Member
- 1,253
wadesgirl
Gold Member
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allisonserna
- 207
it depends.
I did my frist booth as a new consultant in June of 2006. I spent the whole summer calling the leads only to cross them off my list completely. I didn't find out enough about them, because I was too new (only 2 weeks old as a consultant) and so I told them I didn't need them to fill in the questions - I was scared they would put no's, so as a result no one filled in questions and I handed slips to whole family (including little kids).
So when I was follow up calling, I was calling 12 & 13 yr old kids who were in school during the day. And their parents didn't speak a word of english. And the people i did get a hold of who spoke english only entered to get the free cookbook (season's best), so they weren't interested at all in even placing an order. So it was discouraging all together.
So perhaps there is no exact time frame to call them back the best would be within a few days of a show, just to establish them and their interest level so you know how often to call them (new seasons or monthly specials - they love stoneware, etc.)
I did my frist booth as a new consultant in June of 2006. I spent the whole summer calling the leads only to cross them off my list completely. I didn't find out enough about them, because I was too new (only 2 weeks old as a consultant) and so I told them I didn't need them to fill in the questions - I was scared they would put no's, so as a result no one filled in questions and I handed slips to whole family (including little kids).
So when I was follow up calling, I was calling 12 & 13 yr old kids who were in school during the day. And their parents didn't speak a word of english. And the people i did get a hold of who spoke english only entered to get the free cookbook (season's best), so they weren't interested at all in even placing an order. So it was discouraging all together.
So perhaps there is no exact time frame to call them back the best would be within a few days of a show, just to establish them and their interest level so you know how often to call them (new seasons or monthly specials - they love stoneware, etc.)
pamperedposey
Silver Member
- 525
pamperedposey
Silver Member
- 525
ted122781 said:
Did they put their wedding date on their entry? Our bridal fair door prize drawing slips are different than regular slips. They ask a lot more questions. If you know that they haven't married yet then you can still shoot for a registry. Just let them know that you had a family crisis and you are trying to follow up with everyone now that things are back in order. They will understand. Life happens to all of us!
Frequently Asked Questions
What is the best time to follow up with leads from a booth or fair?
The best time to follow up with leads from a booth or fair is within 24 to 48 hours after the event. This timing ensures that your interaction is still fresh in their minds, increasing the likelihood of a positive response.
How should I prioritize leads from a booth or fair?
Prioritize leads based on their level of engagement at the event. For example, those who showed strong interest in products, signed up for newsletters, or participated in contests should be followed up with first. Categorizing leads as hot, warm, or cold can help streamline your follow-up process.
What methods are most effective for following up with booth leads?
Email is often the most effective method for following up with booth leads, as it allows for detailed information sharing. However, phone calls or personalized messages on social media can also be effective, especially for leads that showed significant interest during the event.
How can I make my follow-up more engaging?
To make your follow-up more engaging, personalize your messages by referencing specific conversations you had at the event. Include a special offer or incentive, such as a discount or free product sample, to encourage them to take action.
What should I do if I don't receive a response after my initial follow-up?
If you don't receive a response after your initial follow-up, consider sending a gentle reminder after a week. You can also try reaching out through a different channel, such as social media, to increase your chances of connecting with them.
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