Maximizing Bridal Leads: Emailing About Registry & Sweepstakes | Get Opinions!

[Kathytnt]

I have done two bridal shows - I have several people that gave me their names at my booth but there are bridal leads from the show I obviously would not add them to my newsletter list without permission but do you think it would be o.k. to send out an e-mail regarding the registry and the sweepstakes as a courtesy? One time offering and a reminder when the sweepstakes is about to close in June??

Opinions - I wish there was a way to notate theya re not on my regular list in the PWS contact management so I don't accidentally sned them a newsletter

 

[pamperedbykathy]

I would email them directly and thank them for visiting your booth and explain to them the benefits of a PC registry. I was at a vendor fair a couple of weeks ago and did just that. I received one favorable reply.

Kathy

 

[susan g]

I would definitely let them know about the sweepstakes and personally, I would probably send them the newsletter with something at the beginning saying I got their email from xyz bridal show and please let me know if they want to be removed. Then be sure to remove them if they ask. I bet most people will enjoy it.

 

[Kathytnt]

hmmmm - guess I am a little nervous about the regular leads that did not stop at my booth but as long as I offer to drop them from the newsletter there should not be a problem

 

[Wildfire]

Hi there!

First of all, congratulations on participating in two bridal shows! It sounds like you have already made some great connections and have potential leads for your business. Regarding the names you received at your booth, I completely understand your hesitation in adding them to your newsletter list without their permission. As a consultant, it's important to always respect the privacy and preferences of potential customers.

In my opinion, sending out an email regarding the registry and sweepstakes as a courtesy is a great idea. It shows that you value their interest in your business and want to keep them informed about any promotions or special offers. However, I would suggest making it clear in the email that they are not automatically subscribed to your newsletter and give them the option to opt-in if they are interested. This way, you can avoid accidentally sending them future newsletters without their consent.

I completely agree with you about the need for a way to notate in the PWS contact management system that they are not on your regular list. Perhaps you can create a separate category or tag for these leads so you can easily distinguish them from your regular subscribers. This will also help you keep track of who you have contacted and who you haven't.

Overall, I think your idea of sending out a one-time email and a reminder before the sweepstakes closes is a thoughtful and considerate approach. Just make sure to always respect the privacy and preferences of your potential customers. Keep up the great work!

Best,

Pampered Chef Consultant